Agency for digital marketing
Zona plus d.o.o. is a digital marketing agency. Our clients are companies that want to enhance their business through new digital marketing trends. Long-term experience has shown us that companies that apply digital marketing in their business achieve better results faster. Our main job is to increase your visibility on the Internet so that you can make more sales.
We create advertising campaigns that are shown to those interested in your product or service, or who want a new experience and can pay for it. By bringing more customers to your websites, we increase the online visibility of your business. Once we've succeeded, it's up to you to focus on your customers, and we'll do our best to help new clients find you.
Together we create regular, satisfied and loyal customers.
Have you considered that younger generations may not just be another group of guests but an opportunity for your yacht charter business? Their habits, values, and way of planning travel look completely different. If you want to know how to approach them in the right way, keep reading – because the solutions might not be what you expect.
Digital marketing in the yacht charter industry is not a matter of trends but of responsible business. In this article, Selma Ćubara breaks down key misconceptions – from the illusion about online platforms to the misunderstanding of brand and guest loyalty. Clear, concrete, and encouraging, this text opens space for constructive conversation among agents, fleet operators, and everyone who believes that the relationship with the guest is not a cost – but the foundation of long-term success.
The yacht charter industry in Croatia has fallen into a dangerous spiral of discounting that’s becoming harder to escape. But guests want more than just a low price – they’re looking for value for money and a reason to return. In this article for čarter.hr, Selma Ćubara explains why discounts are no longer effective and what you can do to regain control over your sales.
Marketing is frequently viewed as a short-term solution in the charter industry: "Let's do marketing to get bookings." But is that really how it works? This article unpacks the most common misconceptions: marketing is not sales, it’s not a business strategy, it’s not partnerships, and it’s certainly not a magic wand when the business model is already showing cracks. If your product isn’t clearly defined, if your audience and positioning are vague, or if your operations are shaky, marketing can’t fill in those gaps. In this column, Selma Ćubara shares grounded examples from the field, showing when marketing becomes a powerful lever and when it’s just an expensive distraction. For charter professionals who want to build stronger foundations, avoid the usual mistakes, and understand when (and how) marketing truly works.