The first business forum dedicated to nautical tourism and all the sectors that shape it on the Adriatic.
Increase direct inquiries and bookings with campaigns that target your ideal guests - from social media to SEO.
Learn how to attract more guestsOptimize pricing, processes, and cooperation with agents to achieve more stable and profitable growth.
Learn how to improve your businessSpeed up daily tasks and improve organization with tools developed specifically for yacht charter companies.
Learn which tools make work easierWith 20 years of experience in the nautical industry, charter.hr helps Croatian yacht charter companies build a stronger online presence and sustainable business models. We understand the challenges of day-to-day operations and know how important it is to provide solutions that deliver long-term results.
Connect with suppliers of nautical services, equipment, and products. The right, reliable business partners are key to every successful operation, but they’re not easy to find. We present companies, trades, and platforms that offer proven products and services for the nautical industry.
You have a company, trade or a supplies intended for the nautical industry, and you want to connect with the yacht charter companies seeking reliable partners and services?
Want to take your yacht charter business to the next level? With us, you can improve your marketing, streamline business processes, and secure more direct inquiries.
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In this article, we explain what the guest digital journey means in practice and why it has become a matter of standards rather than a “digital trend”. We guide you through three key phases of the journey (before arrival, on board, after return) and show what guests truly need in each phase, what a digital welcome pack should look like and when it should be sent, why having a single point of help on board (QR/link) reduces stress and speeds up support, and how a short post check-out follow-up turns feedback into quality and recommendations. Within the article, you can also download a template that can be adapted to a specific base and fleet.
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This article raises the question of what needs to be clear before starting to create a brand and visual identity. Our author Barbara Zec, through a few simple starting points, shows why some projects remain at “just a logo”, while others take a direction that can be implemented for years. She also provides insight into the part of the process that is not visible, and often determines whether the result will really work for the business.
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Nautics in Croatia is entering a period in which having a good boat and a good route is no longer enough. A lot is happening behind the scenes that will define the quality, the people, and the direction of the entire sector in the years ahead. It is precisely these changes, without big slogans and with concrete insights from practice, that the panel “A New Chapter For Croatian Nautical Tourism: More Than Sailing!” addresses.
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Non-taxable employment payments and benefits are often the difference you can clearly see at the end of the month, for both employees and employers. In a new article for čarter.hr, Ivica Žuro provides a clear overview of non-taxable payments and limits for 2026, from per diems and allowances to bonuses, benefits and scholarships, under the currently applicable rules.
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If you work in the nautical industry, you know how quickly the season arrives. And how much it depends on people. From skippers and hostesses, to cleaners and technicians. Without them, there is no yacht charter. That is why the first week of their work is the most important. Will that person “click” with the team, understand what is expected of them, and start working the way they should? They won’t without quality onboarding.
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Can it be said that the success of a charter company is measured by the number of chartered boats or sold reservations? We can. And if the booking of vessels is the most important in the charter business, then the booking agent is one of the most responsible positions
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A carefully designed marketing campaign on social networks and via e-mail led to the growth and development of the business even during the pandemic.
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During the COVID-19 pandemic, smaller travel agencies have proven to be more adaptable than their larger competitors. A clear example of such an agency for renting luxury yachts is the Otium Yachts agency from Split.
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Advertising boat rental services on Google has proven to be the most effective digital marketing strategy despite the pandemic conditions.
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