Why charter.hr?
Your partner for a safer and more profitable yacht charter business
With 20 years of experience in the nautical industry, charter.hr helps Croatian yacht charter companies build a stronger online presence and sustainable business models. We understand the challenges of day-to-day operations and know how important it is to provide solutions that deliver long-term results.
What you get with charter.hr
- Attract more guests and increase direct bookings - Through practical digital marketing strategies, we make your yacht charter offer more visible online - without relying on intermediaries.
- Clearly see where you stand on the market and where you can improve - We regularly provide you with insights into guest behavior, competitor activity, and trends in the Croatian yacht charter industry.
- Save time with tools that simplify your daily work - We recommend proven digital tools to help you manage bookings, communicate with clients, and promote your fleet more easily.
- Make smarter business decisions based on data - You receive concrete insights and recommendations tailored to your business - so you know when, where, and what to invest in for growth.
Who is charter.hr for?
- directors and managers of yacht charter companies
- teams in booking and marketing departments
- anyone looking to expand their knowledge of marketing and steer their yacht charter business toward stable growth
With charter.hr you can:
- follow industry trends
- optimize business processes
- attract more direct inquiries
- adapt your business to the challenges of today’s market
Request a free consultation and find out how your yacht charter can grow this season.
Suppliers
Connect with suppliers of nautical services, equipment, and products. The right, reliable business partners are key to every successful operation, but they’re not easy to find. We present companies, trades, and platforms that offer proven products and services for the nautical industry.
Advertise on čarter.hr
You have a company, trade or a supplies intended for the nautical industry, and you want to connect with the yacht charter companies seeking reliable partners and services?
Our services
Want to take your yacht charter business to the next level? With us, you can improve your marketing, streamline business processes, and secure more direct inquiries.
Explore our servicesTrends
7 digital tools yacht charter companies can’t do without
- 16.12.2025.
- News , Marketing , Technology
Running a yacht charter company means balancing between guests, the fleet, and paperwork. But what if technology could take over part of the work and give you more time for what matters most? This guide brings 7 digital solutions that have already changed the way many yacht charter companies operate and can change yours too.
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Communication that does more harm than good (and how to change that)
- 15.12.2025.
- News , Management
Sometimes the issue isn't what happened, but how it was said. One wrong sentence, and you might lose a guest or an employee. How much does one poorly chosen sentence really cost us? And what happens when we replace it with a better one?
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How to develop a small yacht charter and stay true to yourself (instead of being a copy of others)
- 09.12.2025.
- News , Management
Many small yacht charter companies start out with a few boats and plenty of motivation, but without a clear plan for what comes next. Some rely solely on agencies, others copy what the bigger companies are doing. And then everything starts looking the same. Want to be different? Want to work smarter? Want to understand who you're really speaking to? Then this text is for you.
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In insurance, there’s no room for shortcuts – transparency is the foundation of everything
- 08.12.2025.
- News , Management
Marijan Dželalija from GrECo Marine Insurance has been working with yacht charter companies for years and knows very well the everyday challenges the nautical industry faces. In a conversation with čarter.hr he shared his experience, the way he looks at insurance in the nautical sector and how he views the challenges yacht charter companies face when the season begins.
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If we don't start already in 2026 and encourage entrepreneurship - further depopulation will follow
As the end of the year approaches, we return to the same question: where do we actually stand? Some figures catch us off guard, others have already become part of the standard repertoire, but together they reveal where our small economy is heading. In his new article, Ivica Žuro brings us a reminder of what we avoid admitting, but many will find familiar.
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Flexibility - the key to success in business
- 01.12.2025.
- News , Management
Flexibility in business is not just an idea, but a real difference between a difficult and a successful season. In the yacht charter industry, it determines how quickly you respond, how the team collaborates and what impression you leave on guests. If you want more stable operations and less chaos during the season, flexibility becomes one of your strongest values. Do you want to learn how to develop it and turn it into an advantage?
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Euronautic - continuity of online presence is the key to success
A carefully designed marketing campaign on social networks and via e-mail led to the growth and development of the business even during the pandemic.
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Otium Yachts - a new brand in new circumstances
During the COVID-19 pandemic, smaller travel agencies have proven to be more adaptable than their larger competitors. A clear example of such an agency for renting luxury yachts is the Otium Yachts agency from Split.
find out more
Asta Yachting - new digital strategy
Advertising boat rental services on Google has proven to be the most effective digital marketing strategy despite the pandemic conditions.
find out moreStay ahead in the yacht charter industry
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