Optimise your charter business for growth

Reduce costs and business risks and earn more by following trends in the charter industry.

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Current trends

Discover current trends in the charter industry and apply them to your business. We help you analyse key trends for your business success.

Practical tools

Find and apply practical solutions for more successful management of everyday business processes. We present helpful digital tools for successful charter businesses.

Useful information

Get timely information and make business decisions more quickly. Turnkey information into opportunities to improve your charter business.

Find all information in one place and make business decisions easier.

Charter.hr is a website designed to improve the business of Croatian charter companies through the application of new knowledge and technologies.

Charter.hr gathers valuable information in one place related to the overview of the state and trends of the nautical charter market in Croatia, presents useful digital tools for everyday business and provides specific insights for easier business decision-making.

It is intended for directors and managers of charter companies, as well as employees in reservation and marketing departments, to improve their knowledge and direct their charter business in a new direction.

With charter.hr, you can make better business decisions and optimise your charter business for growth

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Find out how your charter business can be even more successful

Suppliers

Finding the right, reliable business partners is the key to the successful operation of your company. But finding a good business partner is not easy. Here we present companies that offer quality products and services and their references in business with other companies.

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Our services

Do you want to improve your charter business? Contact the experts who will design a successful market presence strategy for you

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Trends

From yacht charter service to outstanding customer experience

From yacht charter service to outstanding customer experience

Andreja Fazlić, in her new article, introduces new foundations of marketing for the yacht charter industry. After almost 20 years of working in digital marketing and business, she reveals why many yacht charter companies lack stability, how to recognize what guests really want, and why customer experience is the key to long-term growth and loyalty.

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10 useful tips for starting a yacht charter business

10 useful tips for starting a yacht charter business

Starting a yacht charter company requires more than a good idea and a love for the sea. Success depends on a clear strategy, knowledge of the market, and well-organized operations. This guide offers 10 tips for those who want to enter the yacht charter industry prepared and avoid the most common beginner mistakes.

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How to attract new guests in yacht charter? Adapt the experience to new generations

How to attract new guests in yacht charter? Adapt the experience to new generations

Have you considered that younger generations may not just be another group of guests but an opportunity for your yacht charter business? Their habits, values, and way of planning travel look completely different. If you want to know how to approach them in the right way, keep reading – because the solutions might not be what you expect.

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Less stress, more bookings – digital tools that save the season

Less stress, more bookings – digital tools that save the season

Managing a yacht charter is no longer (or shouldn’t be) “you’ve got it all in that spreadsheet.” Guests are more demanding and want more, boat owners are better informed and ask for more, and the competition is faster, better, and booking more… And you? Are your work procedures still stuck in 2015?

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If you believe in your own business – banks will support you too

If you believe in your own business – banks will support you too

Can you even ask for financing – from a bank, a fund, or the state – if you don’t believe in the business you’re running? In his new article for čarter.hr, Ivica Žuro addresses this somewhat uncomfortable but crucial question. But he’s not talking about procedures and required paperwork – he’s talking about trust. Trust in your business – which you either have or don’t…

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What is UGC and how you can use it to attract (new) guests

What is UGC and how you can use it to attract (new) guests

In a sea of similar offers, the only thing people truly trust are the experiences of others. In the yacht charter business, where guests plan months in advance and make a significant investment, trust is essential. And that’s exactly why UGC – content spontaneously shared by your guests – can play a key role in making them choose your charter. Because people trust people.

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