Why charter.hr?
Your partner for a safer and more profitable yacht charter business
With 20 years of experience in the nautical industry, charter.hr helps Croatian yacht charter companies build a stronger online presence and sustainable business models. We understand the challenges of day-to-day operations and know how important it is to provide solutions that deliver long-term results.
What you get with charter.hr
- Attract more guests and increase direct bookings - Through practical digital marketing strategies, we make your yacht charter offer more visible online - without relying on intermediaries.
- Clearly see where you stand on the market and where you can improve - We regularly provide you with insights into guest behavior, competitor activity, and trends in the Croatian yacht charter industry.
- Save time with tools that simplify your daily work - We recommend proven digital tools to help you manage bookings, communicate with clients, and promote your fleet more easily.
- Make smarter business decisions based on data - You receive concrete insights and recommendations tailored to your business - so you know when, where, and what to invest in for growth.
Who is charter.hr for?
- directors and managers of yacht charter companies
- teams in booking and marketing departments
- anyone looking to expand their knowledge of marketing and steer their yacht charter business toward stable growth
With charter.hr you can:
- follow industry trends
- optimize business processes
- attract more direct inquiries
- adapt your business to the challenges of today’s market
Request a free consultation and find out how your yacht charter can grow this season.
Suppliers
Connect with suppliers of nautical services, equipment, and products. The right, reliable business partners are key to every successful operation, but they’re not easy to find. We present companies, trades, and platforms that offer proven products and services for the nautical industry.
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You have a company, trade or a supplies intended for the nautical industry, and you want to connect with the yacht charter companies seeking reliable partners and services?
Our services
Want to take your yacht charter business to the next level? With us, you can improve your marketing, streamline business processes, and secure more direct inquiries.
Explore our servicesTrends
Graphic designer 101
What does the daily life of a graphic designer look like? What exactly falls under their job description - and what doesn’t? Barbara Zec, a designer with over 20 years of experience, in her new original article for čarter.hr reveals what it truly means to be a visual communications designer. From tools and skills to real-world challenges this profession brings - everything is explained firsthand and with clarity.
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International Charter Expo (ICE) returns to Amsterdam with new forum and big celebrations
- 27.10.2025.
- News
The world’s biggest yacht charter event is back. From November 12–14, 2025, the International Charter Expo (ICE) will once again turn Amsterdam into the global meeting point for charter professionals. With over 600 companies, a brand-new ICE Forum, and the iconic ICE Rocks Party, this year’s edition marks a decade of connecting the yacht charter world - stronger, smarter, and more united than ever.
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The Croatian Charter Association was founded in Biograd with the aim of standardizing business operations and strengthening the industry's common voice
- 24.10.2025.
- News
The Croatian charter industry has gained a new collective voice. During the Biograd Boat Show on October 23, the founding session of the Croatian Charter Association (UCH) was held – first independent association of charter companies outside the HGK system. The goal is not merely a formal gathering, but the establishment of unified business standards, stronger collaboration among companies, and tangible steps toward a more sustainable future for the sector.
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Safety, education and the environment: Key topics of the CROSCA panel
- 23.10.2025.
- News
Are Croatian regulations keeping up with the realities at sea? Who truly protects the Adriatic, and under what rules? As part of the Biograd Boat Show, the CROSCA Association brought together experts, captains, and industry representatives to openly discuss real-world problems and first-hand solutions.
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The boat show isn’t to blame for the fact you didn’t sell anything - the strategy is
In the new column by Selma Ćubara, read why B2B boat shows like CCE and ICE are still key to the growth of yacht charter companies - but only if you use them as part of a broader marketing and sales strategy. Without preparation, goals, a CRM, and digital support, a boat show won’t bring you results, only costs. Through concrete examples and industry insights, find out how to connect offline and online activities for real impact, and why it’s time for the yacht charter industry to finally stop waiting for someone else to make the first move.
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Croatian Charter Association (CCA): Giving Croatia’s Charter Industry a United Voice
- 21.10.2025.
- News
The establishment of the Croatian Charter Association (CCA), the first national organization uniting charter companies and nautical tourism professionals, has been announced for the 2025 Biograd Boat Show.The goal is to jointly address the industry’s many challenges, represent members’ interests before institutions, and promote professional and safety standards.
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Euronautic - continuity of online presence is the key to success
A carefully designed marketing campaign on social networks and via e-mail led to the growth and development of the business even during the pandemic.
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Otium Yachts - a new brand in new circumstances
During the COVID-19 pandemic, smaller travel agencies have proven to be more adaptable than their larger competitors. A clear example of such an agency for renting luxury yachts is the Otium Yachts agency from Split.
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Asta Yachting - new digital strategy
Advertising boat rental services on Google has proven to be the most effective digital marketing strategy despite the pandemic conditions.
find out moreStay ahead in the yacht charter industry
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