The first business forum dedicated to nautical tourism and all the sectors that shape it on the Adriatic.
Increase direct inquiries and bookings with campaigns that target your ideal guests - from social media to SEO.
Learn how to attract more guestsOptimize pricing, processes, and cooperation with agents to achieve more stable and profitable growth.
Learn how to improve your businessSpeed up daily tasks and improve organization with tools developed specifically for yacht charter companies.
Learn which tools make work easierWith 20 years of experience in the nautical industry, charter.hr helps Croatian yacht charter companies build a stronger online presence and sustainable business models. We understand the challenges of day-to-day operations and know how important it is to provide solutions that deliver long-term results.
Connect with suppliers of nautical services, equipment, and products. The right, reliable business partners are key to every successful operation, but they’re not easy to find. We present companies, trades, and platforms that offer proven products and services for the nautical industry.
You have a company, trade or a supplies intended for the nautical industry, and you want to connect with the yacht charter companies seeking reliable partners and services?
Want to take your yacht charter business to the next level? With us, you can improve your marketing, streamline business processes, and secure more direct inquiries.
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The article explains how business owners often undermine their own brands through everyday decisions. It highlights five common issues: inconsistency, resistance to change, blindly following trends, making ego-driven design choices, and lack of alignment within teams. Each of these weakens brand recognition and credibility. The key message is that strong brands require both consistency and thoughtful adaptation. Once these internal obstacles are addressed, the brand can grow and perform more effectively.
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A newsletter for charter companies doesn’t have to be complicated to deliver results. What matters is setting it up in a way that is sustainable for your team, useful for your audience, and focused on content that builds trust, not just occasional sales. In this guide, we explain how to create a newsletter your charter company can realistically send, how to use email marketing to build relationships and turn interest into real leads, and we share three topic ideas that can easily become your first campaigns.
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The first Adriatic Nautical Business Forum 2026 was not just another event in the industry calendar. It was a test. A test of the willingness to finally speak openly about problems everyone knows, but few actually say out loud. And more importantly, it was proof that the interest exists.
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The acquisition of Borrow A Boat and its integration into Five Seasons Yachting Group shows that the yacht charter market is no longer changing only through the growth of individual portals, but through the connection of distribution, technology, data and customer relationships. In such a model, the greatest advantage no longer necessarily belongs to the one who has the fleet, but to the one who controls digital access to the market. Selma Ćubara in her new column draws a parallel with the American market and warns that for Croatian yacht charter companies the biggest risk is the loss of autonomy, not just the level of commission.
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A networking event in the charter industry should not be seen only as an opportunity to meet people, but also as a space where business opportunities can open up naturally. This article explains why the round table format is especially useful for selling services without a traditional pitch, how participants, moderators, and partners can benefit from it, and why this type of conversation brings real value to the nautical market.
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Can AI speed up charter marketing? Yes. Can it also make it worse? Absolutely. In this article, we look at where artificial intelligence truly helps, where it creates a generic impression, and why in charter, not even the best automation can replace trust.
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A carefully designed marketing campaign on social networks and via e-mail led to the growth and development of the business even during the pandemic.
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During the COVID-19 pandemic, smaller travel agencies have proven to be more adaptable than their larger competitors. A clear example of such an agency for renting luxury yachts is the Otium Yachts agency from Split.
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Advertising boat rental services on Google has proven to be the most effective digital marketing strategy despite the pandemic conditions.
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