Blog

Are you sabotaging your own brand?

• 29.04.2026.
• Graphic design

The article explains how business owners often undermine their own brands through everyday decisions. It highlights five common issues: inconsistency, resistance to change, blindly following trends, making ego-driven design choices, and lack of alignment within teams. Each of these weakens brand recognition and credibility. The key message is that strong brands require both consistency and thoughtful adaptation. Once these internal obstacles are addressed, the brand can grow and perform more effectively.

Newsletter for Charter Companies: How to Generate Leads with Email Marketing

• 28.04.2026.
• Marketing

A newsletter for charter companies doesn’t have to be complicated to deliver results. What matters is setting it up in a way that is sustainable for your team, useful for your audience, and focused on content that builds trust, not just occasional sales. In this guide, we explain how to create a newsletter your charter company can realistically send, how to use email marketing to build relationships and turn interest into real leads, and we share three topic ideas that can easily become your first campaigns.

ANB Forum 2026: 5 conclusions the industry can no longer ignore

• 20.04.2026.
• News

The first Adriatic Nautical Business Forum 2026 was not just another event in the industry calendar. It was a test. A test of the willingness to finally speak openly about problems everyone knows, but few actually say out loud. And more importantly, it was proof that the interest exists.

This is no longer a battle of portals, but a battle for control of the yacht charter market

• 07.04.2026.
• News, Management

The acquisition of Borrow A Boat and its integration into Five Seasons Yachting Group shows that the yacht charter market is no longer changing only through the growth of individual portals, but through the connection of distribution, technology, data and customer relationships. In such a model, the greatest advantage no longer necessarily belongs to the one who has the fleet, but to the one who controls digital access to the market. Selma Ćubara in her new column draws a parallel with the American market and warns that for Croatian yacht charter companies the biggest risk is the loss of autonomy, not just the level of commission.

How to Sell Services at Nautical Networking Events Without Traditional Selling

• 30.03.2026.
• Sale

A networking event in the charter industry should not be seen only as an opportunity to meet people, but also as a space where business opportunities can open up naturally. This article explains why the round table format is especially useful for selling services without a traditional pitch, how participants, moderators, and partners can benefit from it, and why this type of conversation brings real value to the nautical market.

AI in Charter Marketing: When It Helps, and When It Hurts

• 23.03.2026.
• Technology

Can AI speed up charter marketing? Yes. Can it also make it worse? Absolutely. In this article, we look at where artificial intelligence truly helps, where it creates a generic impression, and why in charter, not even the best automation can replace trust.