Blog

Basic principles & elements of design

• 23.12.2025.
• News, Marketing

Some visuals immediately make sense, while others leave the impression that something is off. The difference rarely lies in personal impression or technical execution, but most often in the basics that are frequently overlooked. In this text, Barbara Zec explains how understanding the basic principles and elements of design influences the way we build brands and make decisions.

Your website looks good, but why isn’t it bringing in bookings?

• 22.12.2025.
• News, Sale, Marketing

You have a website. Or you invested in updating an old one. Do you know how your website can also be a sales generator? Do you know how you can do that? Do you even know that you can sell your services on your website?

7 digital tools yacht charter companies can’t do without

• 16.12.2025.
• News, Marketing, Technology

Running a yacht charter company means balancing between guests, the fleet, and paperwork. But what if technology could take over part of the work and give you more time for what matters most? This guide brings 7 digital solutions that have already changed the way many yacht charter companies operate and can change yours too.

Communication that does more harm than good (and how to change that)

• 15.12.2025.
• News, Management

Sometimes the issue isn't what happened, but how it was said. One wrong sentence, and you might lose a guest or an employee. How much does one poorly chosen sentence really cost us? And what happens when we replace it with a better one?

How to develop a small yacht charter and stay true to yourself (instead of being a copy of others)

• 09.12.2025.
• News, Management

Many small yacht charter companies start out with a few boats and plenty of motivation, but without a clear plan for what comes next. Some rely solely on agencies, others copy what the bigger companies are doing. And then everything starts looking the same. Want to be different? Want to work smarter? Want to understand who you're really speaking to? Then this text is for you.

In insurance, there’s no room for shortcuts – transparency is the foundation of everything

• 08.12.2025.
• News, Management

Marijan Dželalija from GrECo Marine Insurance has been working with yacht charter companies for years and knows very well the everyday challenges the nautical industry faces. In a conversation with čarter.hr he shared his experience, the way he looks at insurance in the nautical sector and how he views the challenges yacht charter companies face when the season begins.