Blog

From analysis to action: how to wisely plan digital campaigns for the next season

• 09.09.2025.
• News, Marketing

The season is coming to an end, but now the real work begins. In her new article for čarter.hr Selma Ćubara brings the topic of why the transitional period is crucial for analysis and planning, how to wisely use boat shows, what lessons we can learn from major platforms, and what every yacht charter company can immediately apply in digital marketing to make the next season more successful.

Do yacht charters need a marketing expert or can everything be done "on the fly"?

• 08.09.2025.
• News, Marketing

How many times have you heard in the company the sentence: “Post something on Facebook so people can see us”? At first it sounds harmless, but behind it lies a serious question - is that really your marketing? In the yacht charter industry more and more companies remain at that level. A few photos, the occasional post and the feeling that “something is being done.” But when the season ends and the line is drawn, the result is the same - it is too little…

It's five to twelve for local yacht charter - who is really at the helm

• 02.09.2025.
• News, Finances

Yacht charter in Croatia balances between the desire for quick profit and the need for safety at sea. The chase for every euro creates an image in which statistics look solid, but reality at sea shows otherwise. In his new article, Ivica Žuro explains where the compass is lost, whether yacht charter is on autopilot, and profit ahead of safety.

Training employees to use digital tools - a cost or an investment in growth?

• 01.09.2025.
• News, Management, Education

Employees who know how to use digital tools are not only faster at their job - they’re better at communication, organization, and reduce the dependence on a single person. We bring concrete examples of what changes when the team knows how to use the systems that already exist. And why investing in employee training is not a cost.

Book of graphic standards – the foundation for a consistent brand visual identity

• 26.08.2025.
• News, Marketing

Why do some brands always look professional and consistent, while others seem improvised? The difference lies in the book of graphic standards. In her new article, Barbara Zec explains what such a book includes, why it saves you time, and how it ensures that your brand remains consistent in every situation.

Fiscalisation 2.0 and yacht charter - what new rules bring from 2026.

• 25.08.2025.
• News, Regulations, Finances

Fiscalisation 2.0 from 2026 changes the way yacht charter companies will issue and receive invoices. It will no longer be enough to just “issue an invoice”, now everything goes through the fiscal system, from bank transfers to eInvoices with KPD codes. What does this mean for yacht charter, cooperation with agents and working with international partners?