Blog

From yacht charter service to outstanding customer experience

• 15.07.2025.
• News, Marketing, User experience

Andreja Fazlić, in her new article, introduces new foundations of marketing for the yacht charter industry. After almost 20 years of working in digital marketing and business, she reveals why many yacht charter companies lack stability, how to recognize what guests really want, and why customer experience is the key to long-term growth and loyalty.

10 useful tips for starting a yacht charter business

• 14.07.2025.
• News, Regulations

Starting a yacht charter company requires more than a good idea and a love for the sea. Success depends on a clear strategy, knowledge of the market, and well-organized operations. This guide offers 10 tips for those who want to enter the yacht charter industry prepared and avoid the most common beginner mistakes.

How to attract new guests in yacht charter? Adapt the experience to new generations

• 08.07.2025.
• News, Sale

Have you considered that younger generations may not just be another group of guests but an opportunity for your yacht charter business? Their habits, values, and way of planning travel look completely different. If you want to know how to approach them in the right way, keep reading – because the solutions might not be what you expect.

Less stress, more bookings – digital tools that save the season

• 07.07.2025.
• News, Marketing, Technology

Managing a yacht charter is no longer (or shouldn’t be) “you’ve got it all in that spreadsheet.” Guests are more demanding and want more, boat owners are better informed and ask for more, and the competition is faster, better, and booking more… And you? Are your work procedures still stuck in 2015?

If you believe in your own business – banks will support you too

• 01.07.2025.
• News, Finances

Can you even ask for financing – from a bank, a fund, or the state – if you don’t believe in the business you’re running? In his new article for čarter.hr, Ivica Žuro addresses this somewhat uncomfortable but crucial question. But he’s not talking about procedures and required paperwork – he’s talking about trust. Trust in your business – which you either have or don’t…

What is UGC and how you can use it to attract (new) guests

• 30.06.2025.
• News, Marketing, Social media

In a sea of similar offers, the only thing people truly trust are the experiences of others. In the yacht charter business, where guests plan months in advance and make a significant investment, trust is essential. And that’s exactly why UGC – content spontaneously shared by your guests – can play a key role in making them choose your charter. Because people trust people.