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Revenue flywheel is not for everyone!

Revenue flywheel is not equally recommended for all organisations. Find out what you need to know if you want to transform your business. Which are the companies that "sail more smoothly" through these processes?

Revenue flywheel: transform your business through 6 unavoidable elements

Whether you want to create your unique identity or capture the attention of your target audience, you need, among other things, an authentic story and the right communication channels. Learn how to attract the "right" customers, drive sales, and effectively manage resources for revenue generation.

CRM strategy: The invisible thread that connects the 6 fundamental elements of the revenue flywheel

In her new article, Adreja Fazlić reveals to us how the orchestrated process of user experience connects the essential elements of the revenue generation system in one tool.

Organizational (un)culture - the hidden saboteur of your company's success

Andreja Fazlić brings us a new column about the Revenue flywheel system. Learn how your organization's culture can impact revenue generation and the overall success of your business.

Marketing: 10 mistakes that destroy your business - part 1

Are you wondering if you have achieved your goals and if you have been able to maintain client loyalty? Are you making typical marketing mistakes like lack of strategy, lack of authentic story and ineffective website? Andreja Fazlić says that it is an ideal time to reassess. Find out what mistakes are causing you not to achieve the desired revenue and how to correct them.

Marketing: 10 mistakes that destroy your business - part 2

What are the most common mistakes that prevent you from achieving the desired income? Do you want to correct them? Andreja Fazlić brings the last five out of ten common mistakes in marketing that can seriously harm business. In addition to identifying problems, the second part of the article on the mistakes that destroy your business provides practical tips for correcting these mistakes, from automation to better integration within teams.

Improve your business results by understanding the customer

As the end of the year and the season of giving approaches, it's the right time to commit to a gift that can permanently change the way you run your business. Join us for our upcoming webinar, "Keeping up with business growth: Do you know how your customer buys?" and discover how you can improve your business by better understanding your customers.

Focus on customer: Approach that shapes the future of business

User-centric approach should be at the centre of every modern company's attention. This approach transforms the company's relationship with its customers, taking the customer experience to a new level and shaping products, services and business growth. Andreja Fazlić reveals how defining the profile of the ideal customer and mapping their journey can improve your business strategy.

Digital transformation and the revenue flywheel: A guide for CEOs and entrepreneurs

How can CEOs and entrepreneurs transform their business through digital strategies? Why do so many companies fail to fuel their growth? Do you have the right tools for success? Andreja Fazlić gives us the answers to these and other questions in the third season of her column.

CRM: Revenue flywheel navigation system

CRM tools are fundamental to digital transformation and the strategies you want to focus on your customers. They enable companies to improve business performance and create a competitive advantage. In her new article, Andreja Fazlić reveals how CRM systems optimise the personalisation of the user experience and stimulate revenue growth.

Newsletter is dead. Long live email marketing!

Newsletters are often mistakenly seen as synonymous with email marketing. However, email marketing offers a much broader range of possibilities. In this article, Andreja Fazlić explores the power of email marketing and its significance in building customer relationships.

Where is the focus of your business - on the product or the customer?

Is your business focused on the product or the customer? Andreja Fazlić reveals how customer-centricity can transform your business. Learn how to distinguish real customer needs from assumed ones and how the integration of customer experiences affects long-term success.

Why smart entrepreneurs use statistics?

Understanding and using data has never been more important for businesses. In her new article, Andreja Fazlić brings everything about the importance of statistics and benchmarking, showing their impact on business success. Learn how these tools can guide your business in making informed decisions, optimizing operations and achieving greater results.

Why smart entrepreneurs use statistics? - Part 2

Ready to elevate your marketing game? Andreja Fazlić, in her new article, gives us ideas on how to use content marketing, social media, video marketing, and marketing technology to boost a brand's reach and engagement. Find out how to convert leads into loyal customers using the latest statistics and expert recommendations.

Are you looking for a consultant for digital transformation and human-centric strategy?

Find out the key skills a business consultant should possess to enable a comprehensive transformation of your business. Do you want to develop a strategy focused on the needs of your clients and/or guests, and obtain practical solutions that will drive your company's growth? In her new article, Andreja Fazlić explains what skills such a consultant needs.

Client guide: how do business consultants define their prices?

Are you looking for a business consultant but unsure about the costs or which pricing model would suit you best? In her new article, Andreja Fazlić outlines the most common pricing methods in business consulting and how to choose the one that will give you the best return on investment. Learn how to make the most of a consultant's expertise without any unexpected costs.

INBOUND 2024: HubSpot's AI (r)evolution

In her latest article on čarter.hr, Andreja Fazlić reveals the new HubSpot AI tool Breeze, presented at the INBOUND 2024 conference. This innovative system promises to dramatically increase the efficiency of marketing, sales, and support teams. Still, it comes with important privacy and regulatory compliance considerations. Discover how Breeze can transform your business and what steps to take before implementing it.

Review: HubSpot report—the state of entrepreneurship 2024

In her new article, Andreja Fazlić provides an overview of entrepreneurship in 2024, offering an excellent insight into why more people are entering the entrepreneurial world. Learn about the challenges entrepreneurs face and what their willingness to take risks truly shows. This overview also provides valuable guidelines for those seeking a better understanding of the market and how to manage their businesses successfully.

From the illusion of transformation to the reality of development

Business digitalisation, aligning technology, processes, and people, often sounds like something that can be achieved overnight, but the reality is far more complex. Most businesses need digital development—a gradual, flexible, and human-driven adaptation process. In her latest article, Andreja Fazlić discusses everything about digital transformation and whether your business is truly ready for it.

5 key lessons from 2024: How digital transformation shapes the future of your business

Today, digital transformation is more than a trend—it is the essence of survival and growth. However, success is not guaranteed, and many companies face the same recurring obstacles. What have we learnt from the challenges and opportunities that 2024 has brought? Andreja Fazlić presents 5 key lessons to help you adapt your business to the new era and use technology the right way. Ready for change? Find out how.

In 2025, the winners will be those with a clear focus

A new season, new challenges! This year, Andreja Fazlić focuses on strategy, digital transformation, and the psychology of change. Here are essential guidelines for leaders who want to stay ahead of the competition and ensure business growth. Strategy, people, and HubSpot can be the drivers of your business growth as well. How to apply them? Find out below.

Strategy or chaos: What do you choose for your company?

Strategy is not just a plan - it is direction, vision and consistency in the implementation of decisions. However, many companies fall into the trap of short-term solutions and improvisation, which leads them to chaos and stagnation in the long run. Find out how strategy evolved from ancient Greece to modern business models - why are proven strategic planning models, such as those emphasized by Andreja Fazlić, essential for sustainable growth? And what role does organizational culture play in all of this?

Strategy is not a bogey, it's a way of thinking and making decisions

Strategy is often misunderstood as a complex and inaccessible concept, reserved only for experts. In her new article, Andreja Fazlić explains the strategic frameworks that every CEO and leader should know to develop an effective strategy for their business. Learn how to make the best business decisions that lead to competitive advantage and success.

CRM strategy and adoption - how to successfully carry out digital transformation

"A guide from the perspective of the only consultant you'll ever need for that". If you're thinking about implementing a CRM, or you already have one, but it's not delivering the results you're hoping for, this article will help you put things in perspective. Andreja Fazlić brings a guide through CRM strategy and adoption - explaining where you're going wrong, why technology alone isn't enough, and how to implement change that delivers measurable results. Practical, clear and from experience - for anyone who wants a CRM that will work to do their job.

From yacht charter service to outstanding customer experience

Andreja Fazlić, in her new article, introduces new foundations of marketing for the yacht charter industry. After almost 20 years of working in digital marketing and business, she reveals why many yacht charter companies lack stability, how to recognize what guests really want, and why customer experience is the key to long-term growth and loyalty.

Digital transformation with a human face: What does HubSpot’s new wave of innovation bring?

The new article by Andreja Fazlić for čarter.hr raises questions that are rarely asked when we talk about digital transformation. And not all answers are what you might expect. What has really changed after INBOUND 2025? What does a digital strategy look like when people aren’t left behind? If AI and HubSpot still feel unfamiliar, this article is a clear and practical place to start.

Leaders, the only real transformation your company truly needs is your personal growth

The latest article by Andreja Fazlić for čarter.hr offers an honest view of the most important, yet often overlooked dimension of digital transformation – the human. Andreja reminds us that without personal growth from the leader, no strategy can succeed in the long run. If you’re serious about growing in 2026, this is a text you need to read.

Transformation does not happen because of technology, but because of a leader who has reconciled opposites within themselves

Andreja Fazlić for yacht charter.hr writes about why transformations do not break on the CRM, but on trust, meaning, and a leader’s clear decisions.