As the end of the year and the season of giving approaches, it's the right time to commit to a gift that can permanently change the way you run your business. Join us for our upcoming webinar, "Keeping up with business growth: Do you know how your customer buys?" and discover how you can improve your business by better understanding your customers.
Register to our Webinar
Date and time: Thursday, November 23, 2023, 11:00 a.m. - 12:00 p.m.
Platform: Google Meet
In a world where competition is becoming increasingly intense, the key to business success lies in the strategic understanding of the customer.
Statistics show that only 22% of marketers claim to fully understand the customer journey, creating opportunities for those who put this knowledge at the heart of their strategy (source: Marketing Week).
Understanding customers' steps during the buying process is critical to transforming business results, increasing conversions, and building long-lasting relationships with them.
Understanding the customer gives more than sales
Understanding the customer goes beyond traditional sales and focuses on value creation.
According to Salesforce, 76% of consumers expect companies to understand their needs and expectations.
A deep understanding of customers allows you to adapt marketing and sales strategies, anticipate needs and create experiences that suit your target groups and your desired business results.
Mapping the customer journey
McKinsey states that customer journeys are complex and include 'micro-moments' influencing the final decision.
Understanding these stages allows you to create customised experiences that truly fit into your customers' lives.
Our upcoming webinar will provide more detailed information on customer journey mapping and how to apply it to your strategy.
HubSpot finds that companies that align their marketing strategies around the customer journey can achieve up to 54% higher ROI than those that don't.
Understanding the customer becomes a strategic necessity that affects all aspects of business.
Adaptation of strategy: Focus on CRM
CRM tools are becoming essential in the modern business environment, enabling companies to collect and analyse customer data.
Along with CRM, use tools like Google Analytics and social media for holistic information about your customers.
By integrating these tools, you can create a profile of your ideal customer, track the customer journey, and adjust your marketing and sales tactics.
Understanding your customers and their journey during the buying process isn't just helpful - it's essential to a successful modern business.
Join us on the webinar "In step with business growth: Do you know how your customer buys?" to learn how to apply these insights and transform your business results.
The webinar will be held (in Croatian language) on November 23, 2023, from 11:00 a.m. to 12:00 p.m. on the Google Meet platform, and you can register at this link.
Andreja Fazlić
Andreja Fazlić is the founder of the consulting agency Astarta: Bit, which operates at the intersection of marketing, sales and business development through the Inbound methodology. Regardless of whether she introduces novice entrepreneurs to the world of digital business, marketing and sales, or collaborates with already developed organizations in the transformation of their business, she helps her clients systematize, organize and implement tailor-made solutions that enable them to more easily adapt to market changes and consumer habits, while at the same time achieving higher revenues and a more stable position on the market.
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