What draws guests in is not a perfect shot, but the feeling that somewhere, on some boat, a story is unfolding just for them. Yacht charter companies that understand this don’t need to compete on price or promise perfection – it’s enough to show sailing as it truly is. Without the right content, it’s hard to spark a guest’s interest in a sailing experience. This text brings concrete, simple tips you can try immediately – without fear of doing it wrong.
find out moreYacht charter websites often end up looking the same: similar boats, identical descriptions, nothing new for the guest or the search engine. But you have a good offer, and Google still skips over you… Do you know which mistakes you're making that are holding you back? Here are some practical tips on how to fix them.
find out moreHave you ever thought about how people find you? Do you know what local SEO is? Do you know how important it is? We give you the answer to that question, as well as guidelines on how to always stay relevant. At least at the local level.
find out moreAt first glance, combining all your services—yacht charters, boat repairs, apartment rentals—on one website seems efficient, right? After all, why not offer everything in one place? But... Trying to serve multiple markets at once can weaken your brand. Instead of appearing as an expert in several areas, you risk coming off as a master of none. Let’s break down why keeping your business focused and specialized is the smarter way to go.
find out moreThe best way to connect with your audience and potential guests is to understand what they are searching for online. Search intent, also known as user intent, provides information on how to attract and retain your desired audience.
find out moreSome things never change, including the ongoing evolution of digital marketing. And the question is: do you want to improve your relationship with your clients and your yacht charter business? You do? Then check out the top 5 current marketing trends.
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