SEO

How to stand out – Top 7 mistakes yacht charter companies make

• 11.06.2025.
• News, Marketing, SEO, Social media

Yacht charter websites often end up looking the same: similar boats, identical descriptions, nothing new for the guest or the search engine. But you have a good offer, and Google still skips over you… Do you know which mistakes you're making that are holding you back? Here are some practical tips on how to fix them.

What is local SEO and why is it important for yacht charter companies

• 09.12.2024.
• News, Marketing, SEO

Have you ever thought about how people find you? Do you know what local SEO is? Do you know how important it is? We give you the answer to that question, as well as guidelines on how to always stay relevant. At least at the local level.

Why NOT to mix different services on the same website

• 30.09.2024.
• News, Marketing, SEO, Web design

At first glance, combining all your services—yacht charters, boat repairs, apartment rentals—on one website seems efficient, right? After all, why not offer everything in one place? But... Trying to serve multiple markets at once can weaken your brand. Instead of appearing as an expert in several areas, you risk coming off as a master of none. Let’s break down why keeping your business focused and specialized is the smarter way to go.

SEO with a focus on search intent

• 25.06.2024.
• News, Marketing, SEO

The best way to connect with your audience and potential guests is to understand what they are searching for online. Search intent, also known as user intent, provides information on how to attract and retain your desired audience.

Top 5 digital marketing trends for the yachting industry in 2024

• 28.05.2024.
• News, Marketing, SEO

Some things never change, including the ongoing evolution of digital marketing. And the question is: do you want to improve your relationship with your clients and your yacht charter business? You do? Then check out the top 5 current marketing trends.

Writing a blog for a yacht charter? Here's what you need to know.

• 14.05.2024.
• News, SEO

When you hear of digital marketing strategy and content marketing, what do you think about? It sounds like someone is spending all day wrangling pixels and doing something vague. It sounds more real when we say we have a way for you to be a successful blogger for your yacht charter company? Let's see what you can do about your blog posts.