News

ANB Forum 2026: 5 conclusions the industry can no longer ignore

• 20.04.2026.
• News

The first Adriatic Nautical Business Forum 2026 was not just another event in the industry calendar. It was a test. A test of the willingness to finally speak openly about problems everyone knows, but few actually say out loud. And more importantly, it was proof that the interest exists.

This is no longer a battle of portals, but a battle for control of the yacht charter market

• 07.04.2026.
• News, Management

The acquisition of Borrow A Boat and its integration into Five Seasons Yachting Group shows that the yacht charter market is no longer changing only through the growth of individual portals, but through the connection of distribution, technology, data and customer relationships. In such a model, the greatest advantage no longer necessarily belongs to the one who has the fleet, but to the one who controls digital access to the market. Selma Ćubara in her new column draws a parallel with the American market and warns that for Croatian yacht charter companies the biggest risk is the loss of autonomy, not just the level of commission.

Preparation for successful branding

• 25.02.2026.
• News, Marketing, Graphic design

This article raises the question of what needs to be clear before starting to create a brand and visual identity. Our author Barbara Zec, through a few simple starting points, shows why some projects remain at “just a logo”, while others take a direction that can be implemented for years. She also provides insight into the part of the process that is not visible, and often determines whether the result will really work for the business.

Adria Libar is organizing the panel “A New Chapter For Croatian Nautical Tourism: More Than Sailing!”

• 11.02.2026.
• News

Nautics in Croatia is entering a period in which having a good boat and a good route is no longer enough. A lot is happening behind the scenes that will define the quality, the people, and the direction of the entire sector in the years ahead. It is precisely these changes, without big slogans and with concrete insights from practice, that the panel “A New Chapter For Croatian Nautical Tourism: More Than Sailing!” addresses.

How to become a (successful) booking agent in yacht charter

• 27.01.2026.
• News, Management

Can it be said that the success of a charter company is measured by the number of chartered boats or sold reservations? We can. And if the booking of vessels is the most important in the charter business, then the booking agent is one of the most responsible positions

An inquiry has arrived, but there’s no booking – how not to lose guests after the first contact

• 26.01.2026.
• News, Management

When a guest sends an inquiry, everything seems promising, they’ve shown interest, provided all the information, and it looks like the booking is as good as done. But then – nothing. No response or reaction. Why? Because the decision to book doesn’t come down only to the price or the type of yacht. The impression you make right from the start also matters.