News

Improve efficiency – KPIs for yacht charter business

• 29.04.2025.
• News, Management, Finances

In the yacht charter industry, where the season lasts only a few intense months, every decision leaves its mark. Pricing, fleet management, cost control – all of these are decisions that will either bring profit or cause losses, and there's no room for mistakes. If you don't have concrete numbers in front of you, decisions come down to a "feeling" or assumptions. Without KPIs (Key Performance Indicators), decision-making becomes relying on intuition – and intuition rarely beats analytics.

Can yacht charter companies (accurately and reliably) measure ROI

• 28.04.2025.
• News, Finances

ROI (Return on Investment), in the simplest sense, measures how much money comes back after something is invested – whether in advertising, a website, a new vessel, or a digital tool. In practice, it’s a way to check whether a decision made financial sense. But is ROI just a number, and can it actually be measured realistically in the yacht charter business?

What is (not) graphic design and why it is (not) important for your business

• 22.04.2025.
• News, Marketing

What graphic design (isn’t), what it actually serves for, and how it affects your business – if you’ve ever asked yourself that (or maybe you haven’t, but you should have), the latest article by Barbara Zec is for you. Barbara, as an experienced designer, breaks down common myths, explains the role of a designer, and shows why design should be seen as a communication tool, not just as decoration.

Upselling - how to increase revenue through additional services

• 15.04.2025.
• News, Sale, Management

Sales start with booking, but they don’t end there. That’s exactly where the space for additional income begins — without pressure, without aggressive communication, just through smartly offered services that the guest genuinely needs. If you run a yacht charter business, work with agencies, or are part of the supporting industry, this text brings concrete ideas on how additional services can improve guest experience and increase revenue.

Communication in crisis situations – A practical guide for charter companies

• 14.04.2025.
• News, Management

In yacht charter, everything begins and ends with the impression – in every message, tone and reaction. Today, guests don’t want perfection, but they want to know that someone is in control. They don’t want to be ignored. And when something happens, they want to know someone is taking responsibility. You can’t prevent every problem. But you can learn how to communicate during a crisis.

Digital marketing in the yacht charter industry: Time to build stronger relationships with guests

• 09.04.2025.
• News, Marketing, User experience

Digital marketing in the yacht charter industry is not a matter of trends but of responsible business. In this article, Selma Ćubara breaks down key misconceptions – from the illusion about online platforms to the misunderstanding of brand and guest loyalty. Clear, concrete, and encouraging, this text opens space for constructive conversation among agents, fleet operators, and everyone who believes that the relationship with the guest is not a cost – but the foundation of long-term success.