News

How to build B2B marketing in the yacht charter industry: What agents really want and how to enter new markets

• 12.08.2025.
• News, Management

The yacht charter industry operates under similar rules: familiar names, commissions, trade fairs, and offers. But if you're in the same loop, you know that's no longer enough. Today, agents expect much more than a price list and availability. In her new article, Selma Ćubara delivers a practical guide on how to set up serious B2B marketing in yacht charter, attract valuable agents – and keep them.

Give guests what they’re looking for (and profit through local partnerships)

• 11.08.2025.
• News, User experience

Most yacht charter companies still operate under the “rent the boat and that’s it” model. The boat is cleaned, prepped, handed over for charter, and that’s the end of the story. But guests no longer come just for the sea and sailing. They come because they want to experience the location. They want to see how people actually live on the islands, what the locals do, where to buy olive oil…

Everyone in Europe is raising prices, but only we are raising panic

• 04.08.2025.
• News, Finances

In his new article for čarter.hr, Ivica Žuro dissects our favorite national sport: publicly complaining about prices, tourists, coffee, and our own country. But maybe it’s time to ask ourselves – are we really that bad, or do we just sound like it?

What a good onboard experience means today – and how technology helps

• 29.07.2025.
• News, Technology

Your guests want peace. They want everything to run smoothly and work properly, without needing something explained three times. When the boat “knows” what the guest needs, we’re no longer talking about just a yacht charter, but about an experience that stays with them. And that’s where the real value of smart technological solutions on your boat begins.

AI tools and how to use them in everyday work

• 28.07.2025.
• News, Technology

AI is no longer just a topic for big companies and IT departments. More and more charter companies in Croatia are quietly using AI tools in daily operations. From quick translations to better seasonal planning, these tools are becoming as useful as a good Excel spreadsheet. They’re not magic and don’t do everything on their own, but they can help a lot when the Saturday chaos starts. Below, we bring concrete examples of how AI can truly make charter life easier.

Marketing doesn’t work? Or maybe it was never even set up properly

• 22.07.2025.
• News, Marketing

What if the problem isn’t that your marketing doesn’t work, but that it was never even set up properly? With a brief look at the yacht charter industry, Selma Ćubara, in her new article for čarter.hr, shares her thoughts on why many companies are left disappointed with their marketing results and what it really means to build a strategy that supports growth – both during and outside the season.