Finances

Improve efficiency – KPIs for yacht charter business

Improve efficiency – KPIs for yacht charter business

In the yacht charter industry, where the season lasts only a few intense months, every decision leaves its mark. Pricing, fleet management, cost control – all of these are decisions that will either bring profit or cause losses, and there's no room for mistakes. If you don't have concrete numbers in front of you, decisions come down to a "feeling" or assumptions. Without KPIs (Key Performance Indicators), decision-making becomes relying on intuition – and intuition rarely beats analytics.

find out more
Can yacht charter companies (accurately and reliably) measure ROI

Can yacht charter companies (accurately and reliably) measure ROI

ROI (Return on Investment), in the simplest sense, measures how much money comes back after something is invested – whether in advertising, a website, a new vessel, or a digital tool. In practice, it’s a way to check whether a decision made financial sense. But is ROI just a number, and can it actually be measured realistically in the yacht charter business?

find out more
New labor cost, old tax burden structure – can Croatia in any way reach 90% of the EU average income?

New labor cost, old tax burden structure – can Croatia in any way reach 90% of the EU average income?

Workers are asking for more, employers are doing the math, and it seems like tourism – our long-standing pillar – is finding it increasingly hard to stay balanced. And behind the daily figures lies a much bigger question: what happens when growth no longer comes on its own? In his new text, Ivica Žuro raises questions that rarely make it into focus – what happens when growth no longer comes on its own? And where is Croatia in all of this?

find out more
Fleet under control - how to reduce vessel maintenance costs

Fleet under control - how to reduce vessel maintenance costs

Maintaining vessels can be expensive. Or a smart investment. What if you could prevent malfunctions in time? Digital tools, proper planning, and a systematic maintenance approach enable more efficient fleet operation, leading to lower costs and greater reliability. Find out how to optimize your workflows and save money without compromising service quality.

find out more
Season is coming - complaints, speculations, and real numbers

Season is coming - complaints, speculations, and real numbers

As the season approaches, the first speculations, media attacks, and endless discussions about prices on the coast emerge. Will coffee and an ice cream once again be the hot topics, or is there something more? Despite the traditional “we complain, therefore we exist” mentality, the numbers in the yacht charter industry tell their own story – and it is far from grim. Ivica Žuro delivers a sharp, witty, and data-backed insight into the state of the yacht charter sector, economic trends, and leasing dynamics. Is tourism really on the brink of collapse, or is there something entirely different behind all the panic?

find out more
Croatia joins an elite club - what does OECD membership bring us?

Croatia joins an elite club - what does OECD membership bring us?

Are we on the verge of a major economic turning point? In his new article, Ivica Žuro reveals how Croatia's entry into the OECD in 2026 will bring an influx of foreign capital and investments in tourism, banking, and infrastructure. Find out who the biggest players are and whether our “old” problems will disappear - will Croatia manage to seize the opportunity, or will it remain trapped in seasonal tourism and bureaucratic constraints?

find out more

Categories of trends


Newsletter

Sign up for the newsletter and receive the latest trends and tips straight to your inbox

Are you interested in a specific topic?

Request more information from a specific area related to charter business.