In the yacht charter industry, where the season lasts only a few intense months, every decision leaves its mark. Pricing, fleet management, cost control – all of these are decisions that will either bring profit or cause losses, and there's no room for mistakes. If you don't have concrete numbers in front of you, decisions come down to a "feeling" or assumptions. Without KPIs (Key Performance Indicators), decision-making becomes relying on intuition – and intuition rarely beats analytics.
find out moreROI (Return on Investment), in the simplest sense, measures how much money comes back after something is invested – whether in advertising, a website, a new vessel, or a digital tool. In practice, it’s a way to check whether a decision made financial sense. But is ROI just a number, and can it actually be measured realistically in the yacht charter business?
find out moreWorkers are asking for more, employers are doing the math, and it seems like tourism – our long-standing pillar – is finding it increasingly hard to stay balanced. And behind the daily figures lies a much bigger question: what happens when growth no longer comes on its own? In his new text, Ivica Žuro raises questions that rarely make it into focus – what happens when growth no longer comes on its own? And where is Croatia in all of this?
find out moreMaintaining vessels can be expensive. Or a smart investment. What if you could prevent malfunctions in time? Digital tools, proper planning, and a systematic maintenance approach enable more efficient fleet operation, leading to lower costs and greater reliability. Find out how to optimize your workflows and save money without compromising service quality.
find out moreAs the season approaches, the first speculations, media attacks, and endless discussions about prices on the coast emerge. Will coffee and an ice cream once again be the hot topics, or is there something more? Despite the traditional “we complain, therefore we exist” mentality, the numbers in the yacht charter industry tell their own story – and it is far from grim. Ivica Žuro delivers a sharp, witty, and data-backed insight into the state of the yacht charter sector, economic trends, and leasing dynamics. Is tourism really on the brink of collapse, or is there something entirely different behind all the panic?
find out moreAre we on the verge of a major economic turning point? In his new article, Ivica Žuro reveals how Croatia's entry into the OECD in 2026 will bring an influx of foreign capital and investments in tourism, banking, and infrastructure. Find out who the biggest players are and whether our “old” problems will disappear - will Croatia manage to seize the opportunity, or will it remain trapped in seasonal tourism and bureaucratic constraints?
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