Finances

The business is growing, but not the profit - or you're barely surviving? There is a way out.

• 03.06.2025.
• News, Finances

While everyone else ran for safety, he went the other way - straight into the crisis. In the middle of the tourism collapse during the pandemic, Ivica Žuro decided to start a consulting firm. Not out of madness, but out of conviction that the most important moves are made when times are toughest. In this piece for čarter.hr, he takes us through real negotiations with banks, concrete business decisions, and plans with a clear goal: survival is the first step - what comes next is putting things in order.

Funds for the green transition are here - will charter seize the opportunity or continue to be neglected?

• 06.05.2025.
• News, Management, Finances

A €300 million green transition loan is coming soon - an opportunity for anyone who wants to invest in solar systems and energy efficiency. Croatia has projects, it has needs, but bureaucracy and inactivity hold back development. A nautical charter, which has a high per-guest spending, has to do a better job of taking its place. How? This is Ivica Žuro writing for charter.hr.

Improve efficiency – KPIs for yacht charter business

• 29.04.2025.
• News, Management, Finances

In the yacht charter industry, where the season lasts only a few intense months, every decision leaves its mark. Pricing, fleet management, cost control – all of these are decisions that will either bring profit or cause losses, and there's no room for mistakes. If you don't have concrete numbers in front of you, decisions come down to a "feeling" or assumptions. Without KPIs (Key Performance Indicators), decision-making becomes relying on intuition – and intuition rarely beats analytics.

Can yacht charter companies (accurately and reliably) measure ROI

• 28.04.2025.
• News, Finances

ROI (Return on Investment), in the simplest sense, measures how much money comes back after something is invested – whether in advertising, a website, a new vessel, or a digital tool. In practice, it’s a way to check whether a decision made financial sense. But is ROI just a number, and can it actually be measured realistically in the yacht charter business?

New labor cost, old tax burden structure – can Croatia in any way reach 90% of the EU average income?

• 01.04.2025.
• News, Regulations, Finances

Workers are asking for more, employers are doing the math, and it seems like tourism – our long-standing pillar – is finding it increasingly hard to stay balanced. And behind the daily figures lies a much bigger question: what happens when growth no longer comes on its own? In his new text, Ivica Žuro raises questions that rarely make it into focus – what happens when growth no longer comes on its own? And where is Croatia in all of this?

Fleet under control - how to reduce vessel maintenance costs

• 17.03.2025.
• News, Management, Finances

Maintaining vessels can be expensive. Or a smart investment. What if you could prevent malfunctions in time? Digital tools, proper planning, and a systematic maintenance approach enable more efficient fleet operation, leading to lower costs and greater reliability. Find out how to optimize your workflows and save money without compromising service quality.