Social media

How to stand out – Top 7 mistakes yacht charter companies make

• 11.06.2025.
• News, Marketing, SEO, Social media

Yacht charter websites often end up looking the same: similar boats, identical descriptions, nothing new for the guest or the search engine. But you have a good offer, and Google still skips over you… Do you know which mistakes you're making that are holding you back? Here are some practical tips on how to fix them.

Social media calendar for yacht charter companies: What, when and why to post?

• 02.06.2025.
• News, Social media

If you're like most yacht charter companies, social media is somewhere at the bottom of your list. You post when you have time, when something happens. Or you simply never get around to it. Then the season starts and you think: “We should really post something…” This guide is here to show you how to create a simple posting plan with minimal effort that actually makes sense.

10 tips for successful social media management in the yacht charter sector

• 05.05.2025.
• News, Social media

When you know where you're going – it's easier to get there. It's the same with social media. Without a plan, without content, and with posts that look like you don't care – it's hard to stand out in the overwhelming flood of content that social media churns out daily. Here's a guide with 10 tips to make sure your social media profiles don’t look like they’re stuck in 1999.

Instagram and Facebook strategies for yacht charters – what really works

• 03.03.2025.
• News, Social media

Instagram and Facebook are more than just social media platforms – they can also be powerful booking engines for your yacht charter. With the right strategies, they become your sales representatives and agents – 24 hours a day, 7 days a week. These platforms don’t just exist to draw attention to your fleet. They have the ability to build trust in your business and turn people who are just looking at boat pictures into future sailors.

11 myths about social media (busted)

• 11.11.2024.
• News, Marketing, Social media

Social media is constantly evolving, with new trends, tactics, and platform updates coming at you fast. With all these changes, it’s easy to get caught up in misinformation or outdated advice. However, learning to separate fact from fiction is one of the most valuable skills you can develop for long-term success.

Build your brand on social media as well

• 23.09.2024.
• News, Marketing, Social media

Social media has changed how yacht charter companies connect with their guests, future and past ones. Here, you can show off your fleet and convince people that chartering a yacht with you will be an unforgettable experience. However, social media should be used to make a strong brand and turn likes and shares into bookings. Do your social media profiles do that?