Marketing

Google Business profile for yacht charter companies - a guide to better positioning

• 24.11.2025.
• News, Marketing

A guest looking for a boat will usually not open your website first. They will first look at what Google says. If your profile looks professional, they will contact you. If it is not up to date or information is missing, they move on. Find out what a Google Business profile should contain and how to set it up so it works for you every day.

Are you tired of “everything was great, but…” reviews?

• 11.11.2025.
• News, Marketing, User experience

You have already read it many times in reviews: “Everything was great, but…” At first it looks like a positive review, but in reality it shows that something is not right. Maybe just a small thing, but enough for the guest to never return again – and to tell others the same.

Should yacht charter companies invest in their own CRM (or is Excel still enough)

• 10.11.2025.
• News, Marketing, Management

If the thought “Maybe this is too much for Excel” has ever crossed your mind, this text will help you assess that with certainty. Many yacht charter companies rely on spreadsheets because they are simple, familiar and “get the job done”. But as the business grows, the amount of information and tasks that need to be kept under control grows as well, because things quickly slip out of control.

Graphic designer 101

• 28.10.2025.
• News, Marketing

What does the daily life of a graphic designer look like? What exactly falls under their job description - and what doesn’t? Barbara Zec, a designer with over 20 years of experience, in her new original article for čarter.hr reveals what it truly means to be a visual communications designer. From tools and skills to real-world challenges this profession brings - everything is explained firsthand and with clarity.

The boat show isn’t to blame for the fact you didn’t sell anything - the strategy is

• 21.10.2025.
• News, Marketing

In the new column by Selma Ćubara, read why B2B boat shows like CCE and ICE are still key to the growth of yacht charter companies - but only if you use them as part of a broader marketing and sales strategy. Without preparation, goals, a CRM, and digital support, a boat show won’t bring you results, only costs. Through concrete examples and industry insights, find out how to connect offline and online activities for real impact, and why it’s time for the yacht charter industry to finally stop waiting for someone else to make the first move.

Newsletter – Example for the yacht charter industry (what works and what doesn’t)

• 20.10.2025.
• News, Marketing

The newsletter is one of the most overlooked tools in the yacht charter industry. And precisely because of that, it hides enormous potential. Most companies have contacts of their guests and partners, but few use them strategically and long-term. Find out what a newsletter can mean for yacht charters, which mistakes are most common, and what a newsletter that turns into a booking looks like.