In a sea of similar offers, the only thing people truly trust are the experiences of others. In the yacht charter business, where guests plan months in advance and make a significant investment, trust is essential. And that’s exactly why UGC – content spontaneously shared by your guests – can play a key role in making them choose your charter. Because people trust people.
find out moreIn her new article for čarter.hr, Barbara Zec writes about colors – but not in the way we usually perceive them. Instead of traditional meanings, she reveals how context, contrast, and color combinations change everything. A color by itself means nothing… until we see where it is, what surrounds it, and what it communicates. This is a guide that connects design, emotions, and logic, all through everyday examples.
find out moreWhen the season starts, we all have some predictions – whether it's going better or worse. But few know exactly how much prices have dropped, where we stand in relation to competitors, and how guests are actually booking. We bring you a report with concrete figures – real data from a system that monitors over 3,000 vessels in Croatia.
find out moreMarketing is frequently viewed as a short-term solution in the charter industry: "Let's do marketing to get bookings." But is that really how it works? This article unpacks the most common misconceptions: marketing is not sales, it’s not a business strategy, it’s not partnerships, and it’s certainly not a magic wand when the business model is already showing cracks. If your product isn’t clearly defined, if your audience and positioning are vague, or if your operations are shaky, marketing can’t fill in those gaps. In this column, Selma Ćubara shares grounded examples from the field, showing when marketing becomes a powerful lever and when it’s just an expensive distraction. For charter professionals who want to build stronger foundations, avoid the usual mistakes, and understand when (and how) marketing truly works.
find out moreYacht charter websites often end up looking the same: similar boats, identical descriptions, nothing new for the guest or the search engine. But you have a good offer, and Google still skips over you… Do you know which mistakes you're making that are holding you back? Here are some practical tips on how to fix them.
find out moreHave your guests ever asked you where the best trekking trails are on the islands? Or what the fishing rules are? Were these moments when you realized that chartering has stopped being just about renting a boat? More and more guests today are seeking vacations that match their habits or values. And this is where niche marketing opens up space. Marketing that is not aimed at "everyone", but precisely those who know what they want.
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