Marketing

Marketing doesn’t work? Or maybe it was never even set up properly

• 22.07.2025.
• News, Marketing

What if the problem isn’t that your marketing doesn’t work, but that it was never even set up properly? With a brief look at the yacht charter industry, Selma Ćubara, in her new article for čarter.hr, shares her thoughts on why many companies are left disappointed with their marketing results and what it really means to build a strategy that supports growth – both during and outside the season.

How to use newsletters (so guests don’t forget about you)

• 21.07.2025.
• News, Marketing

Imagine your guest base growing on its own year after year. Returning guests remember you even before they start planning their next vacation. Potential guests who were only browsing your website are now sending inquiries asking: “Which dates are available?” That is what a well-crafted newsletter does for yacht charter companies.

From yacht charter service to outstanding customer experience

• 15.07.2025.
• News, Marketing, User experience

Andreja Fazlić, in her new article, introduces new foundations of marketing for the yacht charter industry. After almost 20 years of working in digital marketing and business, she reveals why many yacht charter companies lack stability, how to recognize what guests really want, and why customer experience is the key to long-term growth and loyalty.

Less stress, more bookings – digital tools that save the season

• 07.07.2025.
• News, Marketing, Technology

Managing a yacht charter is no longer (or shouldn’t be) “you’ve got it all in that spreadsheet.” Guests are more demanding and want more, boat owners are better informed and ask for more, and the competition is faster, better, and booking more… And you? Are your work procedures still stuck in 2015?

What is UGC and how you can use it to attract (new) guests

• 30.06.2025.
• News, Marketing, Social media

In a sea of similar offers, the only thing people truly trust are the experiences of others. In the yacht charter business, where guests plan months in advance and make a significant investment, trust is essential. And that’s exactly why UGC – content spontaneously shared by your guests – can play a key role in making them choose your charter. Because people trust people.

Color psychology – the meaning of colors depends on context

• 25.06.2025.
• News, Marketing

In her new article for čarter.hr, Barbara Zec writes about colors – but not in the way we usually perceive them. Instead of traditional meanings, she reveals how context, contrast, and color combinations change everything. A color by itself means nothing… until we see where it is, what surrounds it, and what it communicates. This is a guide that connects design, emotions, and logic, all through everyday examples.