Marketing

Bring it all together - create a cohesive brand identity

• 26.11.2024.
• News, Marketing

One thing your branding requires is that "your story" exudes unity. This means that your brand identity must be unified and cohesive. This is not difficult to achieve, if you know the benefits of good branding and if you care about how your guests perceive you.

Customer journey mapping to improve your yacht charter

• 25.11.2024.
• News, Marketing, User experience

How to make every guest feel like your yacht charter is the experience of a lifetime? Customer journey mapping can help you see each phase through their eyes—from that first web search to the moment they step back on land. But it requires much more than good management and great vessels. You’ll have to create memorable touchpoints that make your charter stand out. Everyone can use journey mapping to refine services, solve common frustrations, and build the kind of loyalty that keeps guests coming back.

11 myths about social media (busted)

• 11.11.2024.
• News, Marketing, Social media

Social media is constantly evolving, with new trends, tactics, and platform updates coming at you fast. With all these changes, it’s easy to get caught up in misinformation or outdated advice. However, learning to separate fact from fiction is one of the most valuable skills you can develop for long-term success.

A good brand voice and messaging can be heard far and wide

• 04.11.2024.
• News, Marketing

The voice, tone, and messaging of your brand are not simply words on a page, on a website, or on your social media—they're your brand's personality. The soul of your brand, if you will. Any business, including yacht charters, must communicate a distinct identity. The identity that goes beyond “we have beautiful yachts and beautiful sea”.

The future of communication is here - AI response generator

• 22.10.2024.
• News, Marketing, Technology

The reality of what AI response generators bring to the table is evident—reshaping the way businesses connect with customers. But are you ready to embrace it? Today speed and personalisation are key; AI response generators are just the thing your business needs. Ready to explore the future of communication?

Review: HubSpot report—the state of entrepreneurship 2024

• 15.10.2024.
• News, Marketing, Finances

In her new article, Andreja Fazlić provides an overview of entrepreneurship in 2024, offering an excellent insight into why more people are entering the entrepreneurial world. Learn about the challenges entrepreneurs face and what their willingness to take risks truly shows. This overview also provides valuable guidelines for those seeking a better understanding of the market and how to manage their businesses successfully.