Marketing

Basic principles & elements of design

• 23.12.2025.
• News, Marketing

Some visuals immediately make sense, while others leave the impression that something is off. The difference rarely lies in personal impression or technical execution, but most often in the basics that are frequently overlooked. In this text, Barbara Zec explains how understanding the basic principles and elements of design influences the way we build brands and make decisions.

Your website looks good, but why isn’t it bringing in bookings?

• 22.12.2025.
• News, Sale, Marketing

You have a website. Or you invested in updating an old one. Do you know how your website can also be a sales generator? Do you know how you can do that? Do you even know that you can sell your services on your website?

7 digital tools yacht charter companies can’t do without

• 16.12.2025.
• News, Marketing, Technology

Running a yacht charter company means balancing between guests, the fleet, and paperwork. But what if technology could take over part of the work and give you more time for what matters most? This guide brings 7 digital solutions that have already changed the way many yacht charter companies operate and can change yours too.

Google Business profile for yacht charter companies - a guide to better positioning

• 24.11.2025.
• News, Marketing

A guest looking for a boat will usually not open your website first. They will first look at what Google says. If your profile looks professional, they will contact you. If it is not up to date or information is missing, they move on. Find out what a Google Business profile should contain and how to set it up so it works for you every day.

Are you tired of “everything was great, but…” reviews?

• 11.11.2025.
• News, Marketing, User experience

You have already read it many times in reviews: “Everything was great, but…” At first it looks like a positive review, but in reality it shows that something is not right. Maybe just a small thing, but enough for the guest to never return again – and to tell others the same.

Should yacht charter companies invest in their own CRM (or is Excel still enough)

• 10.11.2025.
• News, Marketing, Management

If the thought “Maybe this is too much for Excel” has ever crossed your mind, this text will help you assess that with certainty. Many yacht charter companies rely on spreadsheets because they are simple, familiar and “get the job done”. But as the business grows, the amount of information and tasks that need to be kept under control grows as well, because things quickly slip out of control.