Marketing

Review: HubSpot report—the state of entrepreneurship 2024

• 15.10.2024.
• News, Marketing, Finances

In her new article, Andreja Fazlić provides an overview of entrepreneurship in 2024, offering an excellent insight into why more people are entering the entrepreneurial world. Learn about the challenges entrepreneurs face and what their willingness to take risks truly shows. This overview also provides valuable guidelines for those seeking a better understanding of the market and how to manage their businesses successfully.

Why NOT to mix different services on the same website

• 30.09.2024.
• News, Marketing, SEO, Web design

At first glance, combining all your services—yacht charters, boat repairs, apartment rentals—on one website seems efficient, right? After all, why not offer everything in one place? But... Trying to serve multiple markets at once can weaken your brand. Instead of appearing as an expert in several areas, you risk coming off as a master of none. Let’s break down why keeping your business focused and specialized is the smarter way to go.

Build your brand on social media as well

• 23.09.2024.
• News, Marketing, Social media

Social media has changed how yacht charter companies connect with their guests, future and past ones. Here, you can show off your fleet and convince people that chartering a yacht with you will be an unforgettable experience. However, social media should be used to make a strong brand and turn likes and shares into bookings. Do your social media profiles do that?

What's the use of a logo - to stand out or to get lost in the crowd?

• 17.09.2024.
• News, Marketing, Web design

Your company's logo has the power of first impressions, and that’s why logo matters. Let's face it - in the world of yacht charters, looks matter. Your logo is often the first thing potential clients see, and it can (sometimes) influence their decision to explore your services further. Do you think they will want to explore or move on to the next one?

Brand identity - defining your yacht charter company's vision and values

• 10.09.2024.
• News, Marketing

Are you just starting to create an identity for your company? Are you maybe looking to refine your current branding? Find out how you can define and successfully articulate your brand identity in a way that’s both authentic and impactful.

Croatia Yacht Show, Zadar – the first superyacht show

• 02.09.2024.
• News, Marketing

The inaugural Croatia Yacht Show is set to make a significant impact on the nautical industry. Held at the picturesque Zadar International Passenger Port Gaženica from October 1-3 and organized by the Yachtmaster Group, this event marks Croatia's first superyacht show, showcasing over 50 crewed charter yachts that sail the Adriatic.