Marketing

How to stand out – Top 7 mistakes yacht charter companies make

• 11.06.2025.
• News, Marketing, SEO, Social media

Yacht charter websites often end up looking the same: similar boats, identical descriptions, nothing new for the guest or the search engine. But you have a good offer, and Google still skips over you… Do you know which mistakes you're making that are holding you back? Here are some practical tips on how to fix them.

Niche marketing – how to create a charter offer that will delight the right audience

• 27.05.2025.
• News, Marketing

Have your guests ever asked you where the best trekking trails are on the islands? Or what the fishing rules are? Were these moments when you realized that chartering has stopped being just about renting a boat? More and more guests today are seeking vacations that match their habits or values. And this is where niche marketing opens up space. Marketing that is not aimed at "everyone", but precisely those who know what they want.

How to increase revenue in the charter industry without offering additional discounts

• 20.05.2025.
• News, Marketing

The yacht charter industry in Croatia has fallen into a dangerous spiral of discounting that’s becoming harder to escape. But guests want more than just a low price – they’re looking for value for money and a reason to return. In this article for čarter.hr, Selma Ćubara explains why discounts are no longer effective and what you can do to regain control over your sales.

Top 5 strategies for increasing direct bookings in the yacht charter

• 19.05.2025.
• News, Sale, Marketing

Guests are increasingly looking for direct communication, bypassing platforms and intermediaries. There is a way to offer them the opportunity for a direct booking – smarter, faster, and more sustainable. This text offers concrete, tested strategies that yacht charter companies in Croatia are already using, or should be using.

CRM strategy and adoption - how to successfully carry out digital transformation

• 13.05.2025.
• News, Marketing

"A guide from the perspective of the only consultant you'll ever need for that". If you're thinking about implementing a CRM, or you already have one, but it's not delivering the results you're hoping for, this article will help you put things in perspective. Andreja Fazlić brings a guide through CRM strategy and adoption - explaining where you're going wrong, why technology alone isn't enough, and how to implement change that delivers measurable results. Practical, clear and from experience - for anyone who wants a CRM that will work to do their job.

How to increase the online visibility of your yacht charter business

• 12.05.2025.
• News, Marketing

Today, having great boats is not enough. Guests choose what they can find online, what they recognize, and what they trust. If you want the right guests to find and choose you, online visibility is no longer optional – it’s essential. Below, we share practical tips to help you get noticed in the right place, at the right time.