Marketing

Graphic designer 101

• 28.10.2025.
• News, Marketing

What does the daily life of a graphic designer look like? What exactly falls under their job description - and what doesn’t? Barbara Zec, a designer with over 20 years of experience, in her new original article for čarter.hr reveals what it truly means to be a visual communications designer. From tools and skills to real-world challenges this profession brings - everything is explained firsthand and with clarity.

The boat show isn’t to blame for the fact you didn’t sell anything - the strategy is

• 21.10.2025.
• News, Marketing

In the new column by Selma Ćubara, read why B2B boat shows like CCE and ICE are still key to the growth of yacht charter companies - but only if you use them as part of a broader marketing and sales strategy. Without preparation, goals, a CRM, and digital support, a boat show won’t bring you results, only costs. Through concrete examples and industry insights, find out how to connect offline and online activities for real impact, and why it’s time for the yacht charter industry to finally stop waiting for someone else to make the first move.

Newsletter – Example for the yacht charter industry (what works and what doesn’t)

• 20.10.2025.
• News, Marketing

The newsletter is one of the most overlooked tools in the yacht charter industry. And precisely because of that, it hides enormous potential. Most companies have contacts of their guests and partners, but few use them strategically and long-term. Find out what a newsletter can mean for yacht charters, which mistakes are most common, and what a newsletter that turns into a booking looks like.

From lead to booking - how to shorten the sales process in yacht charter

• 30.09.2025.
• News, Marketing

If your team often replies to inquiries only when they “find the time”, and bookings are lost because someone else was quicker, the problem might not be the number of staff, but how the entire process is set up. Here are concrete steps that help yacht charter companies run their sales more easily and efficiently.

Should yacht charter companies invest in digital marketing or is it enough just to "be"?

• 22.09.2025.
• News, Marketing

If we were to make a list of the main problems of Croatian yacht charter companies, one thing would stand out - the almost complete absence of digital marketing. Most rely on the old logic of "there will be guests". Unfortunately, this logic is becoming less and less valid. Every month without any online activity means that guests simply do not see you, and if they do not see you, they do not book.

From analysis to action: how to wisely plan digital campaigns for the next season

• 09.09.2025.
• News, Marketing

The season is coming to an end, but now the real work begins. In her new article for čarter.hr Selma Ćubara brings the topic of why the transitional period is crucial for analysis and planning, how to wisely use boat shows, what lessons we can learn from major platforms, and what every yacht charter company can immediately apply in digital marketing to make the next season more successful.