Management

Should yacht charter companies invest in their own CRM (or is Excel still enough)

• 10.11.2025.
• News, Marketing, Management

If the thought “Maybe this is too much for Excel” has ever crossed your mind, this text will help you assess that with certainty. Many yacht charter companies rely on spreadsheets because they are simple, familiar and “get the job done”. But as the business grows, the amount of information and tasks that need to be kept under control grows as well, because things quickly slip out of control.

Automation of processes and reservations - does it save time or create new problems?

• 03.11.2025.
• News, Management, Education

If you have ever spent a day in a yacht charter office during the season, you know what it looks like when the phone rings non-stop, guests are calling, agents are calling, and emails keep coming in… On top of that, crew changes, boat preparation, and maintenance need to be coordinated. Who manages to handle all that on time?

Digital transformation with a human face: What does HubSpot’s new wave of innovation bring?

• 23.09.2025.
• News, Management

The new article by Andreja Fazlić for čarter.hr raises questions that are rarely asked when we talk about digital transformation. And not all answers are what you might expect. What has really changed after INBOUND 2025? What does a digital strategy look like when people aren’t left behind? If AI and HubSpot still feel unfamiliar, this article is a clear and practical place to start.

Rent-a-boat vs. nautical charter - what you need to know

• 16.09.2025.
• News, Management

One word, two completely different businesses? An example is rent-a-boat and nautical charter, which are not the same. That is why it is important to know what you are offering and to whom. The line between rent-a-boat and charter is not always clear. And it should be.

Training employees to use digital tools - a cost or an investment in growth?

• 01.09.2025.
• News, Management, Education

Employees who know how to use digital tools are not only faster at their job - they’re better at communication, organization, and reduce the dependence on a single person. We bring concrete examples of what changes when the team knows how to use the systems that already exist. And why investing in employee training is not a cost.

Leadership: Top 5 skills that create the best leaders (and one bonus)

• 19.08.2025.
• News, Management, Education

The direction in which a company, organization, or employees go is often the result of the actions of just one person – the leader. His or her leadership skills affect not only business results but also the satisfaction, motivation, and growth of all team members.