Management

You know what premium service takes. But do you know why you still don’t have it?

• 26.05.2026.
• Technology, Management, Education

In this column, Andreja Fazlić explains why premium service in the yacht charter industry is not created simply through better yachts, smoother communication, or a new CRM. It requires changes in the way teams operate, make decisions, and think about service itself. The article explores why business transformation often breaks down precisely where technology ends and human habits begin.

You No Longer Have the Luxury of Doing Things the Old Way

• 19.05.2026.
• Marketing, Technology, Management

The Croatian yacht charter industry no longer has the luxury of doing things the old way. In her latest column, Selma Ćubara explains why digital marketing, clear strategy, and stronger processes are becoming essential for more sustainable and competitive business operations.

This is no longer a battle of portals, but a battle for control of the yacht charter market

• 07.04.2026.
• News, Management

The acquisition of Borrow A Boat and its integration into Five Seasons Yachting Group shows that the yacht charter market is no longer changing only through the growth of individual portals, but through the connection of distribution, technology, data and customer relationships. In such a model, the greatest advantage no longer necessarily belongs to the one who has the fleet, but to the one who controls digital access to the market. Selma Ćubara in her new column draws a parallel with the American market and warns that for Croatian yacht charter companies the biggest risk is the loss of autonomy, not just the level of commission.

The helm is not delegated - not in season, nor out of it

• 18.03.2026.
• Management

When a leader sets change in motion and then disappears from the process, the consequences do not stay in the meeting room, but surface in the middle of the season. In this article, Andreja Fazlić examines how much that pattern costs the team, day to day operations, and the overall guest experience.

‘Guest Digital Journey’ and Charter Standards: Where Croatia Can Make the Biggest Qualitative Leap

• 05.03.2026.
• Management, User experience

In this article, we explain what the guest digital journey means in practice and why it has become a matter of standards rather than a “digital trend”. We guide you through three key phases of the journey (before arrival, on board, after return) and show what guests truly need in each phase, what a digital welcome pack should look like and when it should be sent, why having a single point of help on board (QR/link) reduces stress and speeds up support, and how a short post check-out follow-up turns feedback into quality and recommendations. Within the article, you can also download a template that can be adapted to a specific base and fleet.

How to become a (successful) booking agent in yacht charter

• 27.01.2026.
• News, Management

Can it be said that the success of a charter company is measured by the number of chartered boats or sold reservations? We can. And if the booking of vessels is the most important in the charter business, then the booking agent is one of the most responsible positions