Management

How a Charter Company Survives August Without Burning Out Its Team

• 05.08.2026.
• Management

August is when even well-run charter companies start to crack — not because there's too much work, but because the team was never built to carry that kind of load. The base manager is almost always the first to break, caught between management and guests, with no backup and no room for mistakes. This piece looks at shift scheduling, bringing in reinforcements, and splitting leadership in a way worth setting up before the next season starts.

Croatian Charter Season 2026: More Vessels, Less Revenue

• 08.06.2026.
• News, Management

In 2026, Croatia has a larger charter fleet than Greece, but lower rental prices and weaker occupancy. The analysis shows that Greek charter companies generate higher revenue per vessel, extend the season further and hold prices more successfully outside the summer peak. Charter market analysis based on yacht-rent.com and eVisitor April 2026/DZS data, June 2026.

You know what premium service takes. But do you know why you still don’t have it?

• 26.05.2026.
• Technology, Management, Education

In this column, Andreja Fazlić explains why premium service in the yacht charter industry is not created simply through better yachts, smoother communication, or a new CRM. It requires changes in the way teams operate, make decisions, and think about service itself. The article explores why business transformation often breaks down precisely where technology ends and human habits begin.

You No Longer Have the Luxury of Doing Things the Old Way

• 19.05.2026.
• Marketing, Technology, Management

The Croatian yacht charter industry no longer has the luxury of doing things the old way. In her latest column, Selma Ćubara explains why digital marketing, clear strategy, and stronger processes are becoming essential for more sustainable and competitive business operations.

This is no longer a battle of portals, but a battle for control of the yacht charter market

• 07.04.2026.
• News, Management

The acquisition of Borrow A Boat and its integration into Five Seasons Yachting Group shows that the yacht charter market is no longer changing only through the growth of individual portals, but through the connection of distribution, technology, data and customer relationships. In such a model, the greatest advantage no longer necessarily belongs to the one who has the fleet, but to the one who controls digital access to the market. Selma Ćubara in her new column draws a parallel with the American market and warns that for Croatian yacht charter companies the biggest risk is the loss of autonomy, not just the level of commission.

The helm is not delegated - not in season, nor out of it

• 18.03.2026.
• Management

When a leader sets change in motion and then disappears from the process, the consequences do not stay in the meeting room, but surface in the middle of the season. In this article, Andreja Fazlić examines how much that pattern costs the team, day to day operations, and the overall guest experience.