Can it be said that the success of a charter company is measured by the number of chartered boats or sold reservations? We can. And if the booking of vessels is the most important in the charter business, then the booking agent is one of the most responsible positions
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When a guest sends an inquiry, everything seems promising, they’ve shown interest, provided all the information, and it looks like the booking is as good as done. But then – nothing. No response or reaction. Why? Because the decision to book doesn’t come down only to the price or the type of yacht. The impression you make right from the start also matters.
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Andreja Fazlić for yacht charter.hr writes about why transformations do not break on the CRM, but on trust, meaning, and a leader’s clear decisions.
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In the yacht charter industry, everyone knows one thing: a boat can be top class, but in the end everything mostly comes down to the people who operate it. That is exactly why Skipper4You has been developing a solution for years that was missing, a centralized, verified and professional system for selecting, educating and coordinating crew. Below is an overview of their approach, services and digital solutions that help yacht charter companies build more stable, safer and higher quality operations.
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Sometimes the issue isn't what happened, but how it was said. One wrong sentence, and you might lose a guest or an employee. How much does one poorly chosen sentence really cost us? And what happens when we replace it with a better one?
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Many small yacht charter companies start out with a few boats and plenty of motivation, but without a clear plan for what comes next. Some rely solely on agencies, others copy what the bigger companies are doing. And then everything starts looking the same. Want to be different? Want to work smarter? Want to understand who you're really speaking to? Then this text is for you.
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