How to increase revenue in the charter industry without offering additional discounts
The yacht charter industry in Croatia has fallen into a dangerous spiral of discounting that’s becoming harder to escape. But guests want more than just a low price – they’re looking for value for money and a reason to return. In this article for čarter.hr, Selma Ćubara explains why discounts are no longer effective and what you can do to regain control over your sales.
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Digital marketing in the yacht charter industry: Time to build stronger relationships with guests
- 09.04.2025.
- News, Marketing, User experience
Digital marketing in the yacht charter industry is not a matter of trends but of responsible business. In this article, Selma Ćubara breaks down key misconceptions – from the illusion about online platforms to the misunderstanding of brand and guest loyalty. Clear, concrete, and encouraging, this text opens space for constructive conversation among agents, fleet operators, and everyone who believes that the relationship with the guest is not a cost – but the foundation of long-term success.
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Selma Ćubara
Selma Ćubara is a digital communications specialist with 20 years of experience in nautical tourism, especially in the yacht charter industry. Her writing combines practical knowledge, a passion for digital communications, and an understanding of the needs of today's guests and charter companies. Through clear advice, meaningful texts, and concrete digital strategies, she helps charter companies better position themselves online and attract quality guests. She brings proven information, practical experience, and an authentic insider's perspective to čarter.hr.
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