Blog

The boat show isn’t to blame for the fact you didn’t sell anything - the strategy is

• 21.10.2025.
• News, Marketing

In the new column by Selma Ćubara, read why B2B boat shows like CCE and ICE are still key to the growth of yacht charter companies - but only if you use them as part of a broader marketing and sales strategy. Without preparation, goals, a CRM, and digital support, a boat show won’t bring you results, only costs. Through concrete examples and industry insights, find out how to connect offline and online activities for real impact, and why it’s time for the yacht charter industry to finally stop waiting for someone else to make the first move.

From analysis to action: how to wisely plan digital campaigns for the next season

• 09.09.2025.
• News, Marketing

The season is coming to an end, but now the real work begins. In her new article for čarter.hr Selma Ćubara brings the topic of why the transitional period is crucial for analysis and planning, how to wisely use boat shows, what lessons we can learn from major platforms, and what every yacht charter company can immediately apply in digital marketing to make the next season more successful.

How to build B2B marketing in the yacht charter industry: What agents really want and how to enter new markets

• 12.08.2025.
• News, Management

The yacht charter industry operates under similar rules: familiar names, commissions, trade fairs, and offers. But if you're in the same loop, you know that's no longer enough. Today, agents expect much more than a price list and availability. In her new article, Selma Ćubara delivers a practical guide on how to set up serious B2B marketing in yacht charter, attract valuable agents – and keep them.

Marketing doesn’t work? Or maybe it was never even set up properly

• 22.07.2025.
• News, Marketing

What if the problem isn’t that your marketing doesn’t work, but that it was never even set up properly? With a brief look at the yacht charter industry, Selma Ćubara, in her new article for čarter.hr, shares her thoughts on why many companies are left disappointed with their marketing results and what it really means to build a strategy that supports growth – both during and outside the season.

Don’t look for rescue in ads

• 17.06.2025.
• News, Marketing

Marketing is frequently viewed as a short-term solution in the charter industry: "Let's do marketing to get bookings." But is that really how it works? This article unpacks the most common misconceptions: marketing is not sales, it’s not a business strategy, it’s not partnerships, and it’s certainly not a magic wand when the business model is already showing cracks. If your product isn’t clearly defined, if your audience and positioning are vague, or if your operations are shaky, marketing can’t fill in those gaps. In this column, Selma Ćubara shares grounded examples from the field, showing when marketing becomes a powerful lever and when it’s just an expensive distraction. For charter professionals who want to build stronger foundations, avoid the usual mistakes, and understand when (and how) marketing truly works.

How to increase revenue in the charter industry without offering additional discounts

• 20.05.2025.
• News, Marketing

The yacht charter industry in Croatia has fallen into a dangerous spiral of discounting that’s becoming harder to escape. But guests want more than just a low price – they’re looking for value for money and a reason to return. In this article for čarter.hr, Selma Ćubara explains why discounts are no longer effective and what you can do to regain control over your sales.