More than 70% of people who travel, seek and value authentic experiences. They are also looking for locally oriented experiences, and they prefer unique and inclusive activities. They want "traditional" sightseeing and tours less and less. Does it remind you of something? It's like it's a longer and unique, precisely charter experience.
All those who offer authentic experiences in tourism can boast of more satisfied (and more loyal) guests.
The latest statistics show that more than 58% of guests prefer customer experience at the highest level - personalized tours and individual approach - they do not want to be another number in the crowd.
Guests appreciate the reflection of the culture of the destination... And that's why renting a yacht for yacht charter is one of the best experiences they'll ever have. So, we could say - the pinnacle of customer experience.
Join us at the exclusive webinar Authland Connect: Transform the yacht charter experience - satisfied guests, more successful business!
At the webinar held on February 11, and through which we were guided by Josip Zurak, the founder of the Authland platform, you will be able to find out everything you are interested in about the Authland Connect platform.
You want to learn how to transform the experience of your guests, and at the same time increase revenues and business efficiency - don't miss watching this webinar!
Authland Connect is an innovative online platform for booking local experiences, which can be adapted to the needs of your business and your guests.
In this webinar, you will find out how it enables the management, distribution and monetization of tourist experiences in a completely new way.
The main advantages you can achieve through the Authland connect platform:
In the webinar, you will also learn how with Authland Connect you can promote your yacht charter and nautical business in multiple ways - through different channels such as websites, mobile applications, email campaigns and much more.
Why register for the webinar?
Because our new webinar Authland Connect: Transform the yacht charter experience - satisfied guests, more successful business, is ideal for all owners and managers of yacht charter companies who want to:
Don't miss the opportunity for free information about the Authland Connect platform and technology that can take your yacht charter company experience to a new level.
And the kind that your guests will be talking about long after saying goodbye to your yacht charter.
Download the webinar, held (in Croatian) on February 11 at 11 a.m., as always, via Google Meet.
We are waiting for you with lots of useful information and practical advice!
Your data is safe with us, and registration is completely free - just enter your first name, last name and email address.
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In 2026, Croatia has a larger charter fleet than Greece, but lower rental prices and weaker occupancy. The analysis shows that Greek charter companies generate higher revenue per vessel, extend the season further and hold prices more successfully outside the summer peak. Charter market analysis based on yacht-rent.com and eVisitor April 2026/DZS data, June 2026.
Guests are increasingly no longer searching in the traditional sense. Instead, they ask questions and expect direct, structured answers. AI provides those answers, often already in the form of recommendations that narrow down the selection before a charter company even gets the chance to make contact. This article explains how decision-making behaviour is changing, why the yacht charter segment is likely to feel these shifts faster than other tourism sectors, and what visibility really means in an AI-driven environment. The focus is no longer just on being present online, but on communicating a clear and relevant offer.
In this column, Andreja Fazlić explains why premium service in the yacht charter industry is not created simply through better yachts, smoother communication, or a new CRM. It requires changes in the way teams operate, make decisions, and think about service itself. The article explores why business transformation often breaks down precisely where technology ends and human habits begin.
The Croatian yacht charter industry no longer has the luxury of doing things the old way. In her latest column, Selma Ćubara explains why digital marketing, clear strategy, and stronger processes are becoming essential for more sustainable and competitive business operations.