Webinar: In step with business growth - Do you know how your customer buys?


Find out everything discussed at the webinar "In step with business growth - Do you know how your customer buys?" held by Andreja Fazlić, CEO of Astarta:Bit, and Selma Čmelik, founder of the charter.hr platform.

Knowing how their customers think and buy is important for all small and large entrepreneurs or those planning to become one. 
 
In the webinar entitled In step with business growth - Do you know how your customer buys? - it was discussed what exact steps the customer goes through
 
In the webinar, you could find out what the customer thinks about before the purchase, what motivates him to buy and how he behaves after the purchase - and what you need to do with this information to increase your revenue
 
It is true that a very small percentage of businesses actually know their customer's thought process, or even their buyer persona. Entrepreneurs often don't even think about such information, which is essential for every business
 
However, to succeed in sales, you must understand the path the customer goes through - from the initial need to the purchase decision itself. 
 
In this webinar, we took the participants through the process of creating a clear customer profile and explained how to map that journey. Of course, we also explained how you will apply the acquired knowledge to the growth of sales itself. 

 

Customer journey = Your ticket to success! 

Regardless of the industry you are currently in or how long you have been in the market, knowing your customer is the foundation of your success
  
Adapting the marketing strategy to the customer's needs is the basis of every business. 
  
Therefore, we covered the following topics in the webinar: 

  • The sales development over time and why a deep understanding of customers is necessary today. 
  • Creating a profile of the ideal customer and its role in creating a sales strategy. 
  • Mapping the customer journey and insight into the key steps he takes. 
  • Aligning the sales strategy with the customer's needs for more successful sales. 
      

 

You, too, can access the recording of this interesting webinar and then create a profile of your customer yourself and map their journey to purchase. 
  
After completing the application form, you can get access to the webinar (which was held in Croatian) from the link we will send you
  
Your data is safe with us, and registration is completely free. Simply enter your first name, last name and email address to find out how your customer buys.

  • Share:


Categories of trends


Newsletter

Sign up for the newsletter and receive the latest trends and tips straight to your inbox

Latest trends

CROYA Charter Show 2025: Split confirmed its status as the center of the luxury nautical industry
CROYA Charter Show 2025: Split confirmed its status as the center of the luxury nautical industry

Split’s West Coast once again shone with an atmosphere reminiscent of Monte Carlo. This year’s edition of the CROYA Charter Show, held from September 29 to October 1, brought together vessels, exhibitors and yacht charter brokers from around the world.

From lead to booking - how to shorten the sales process in yacht charter
From lead to booking - how to shorten the sales process in yacht charter

If your team often replies to inquiries only when they “find the time”, and bookings are lost because someone else was quicker, the problem might not be the number of staff, but how the entire process is set up. Here are concrete steps that help yacht charter companies run their sales more easily and efficiently.

charter.hr and International Charter Expo: A new media partnership to strengthen the yacht charter industry
charter.hr and International Charter Expo: A new media partnership to strengthen the yacht charter industry

There are events that define the next yacht charter season before it even begins. There are also places where that season is negotiated. This year, a platform already well known within the Croatian charter community will be there - not as a guest, but as a partner. Charter.hr becomes the media partner of the International Charter Expo 2025.

Digital transformation with a human face: What does HubSpot’s new wave of innovation bring?
Digital transformation with a human face: What does HubSpot’s new wave of innovation bring?

The new article by Andreja Fazlić for čarter.hr raises questions that are rarely asked when we talk about digital transformation. And not all answers are what you might expect. What has really changed after INBOUND 2025? What does a digital strategy look like when people aren’t left behind? If AI and HubSpot still feel unfamiliar, this article is a clear and practical place to start.