Blog

Transformation of yacht charter services with Green Sail and sustainable navigation

• 18.12.2023.
• News, Technology, Regulations

Change is difficult but inevitable. In nautical tourism, sustainable sailing is being discussed more often (and louder). But how do you start "being green", sailing in harmony with nature and the sea, leaving as little carbon footprint as possible and doing everything that entails sustainable sailing?

Focus on customer: Approach that shapes the future of business

• 12.12.2023.
• News, Marketing

User-centric approach should be at the centre of every modern company's attention. This approach transforms the company's relationship with its customers, taking the customer experience to a new level and shaping products, services and business growth. Andreja Fazlić reveals how defining the profile of the ideal customer and mapping their journey can improve your business strategy.

Flooring for boats - advantages and disadvantages of artificial flooring

• 11.12.2023.
• News, Technology

Flooring for boats, such as teak, are a practically irreplaceable material for paneling the exterior surfaces of vessels. To preserve teak wood and its original appearance and shine requires additional investment is required. Artificial decking, such as artificial teak, is easy to install and maintain. Find out the advantages and disadvantages of the different types of boat decking.

Environmental, Social and Governance - the future of business and navigation

• 05.12.2023.
• News, Regulations

Do you know what ESG means and how it relates to modern business? ESG is not just another in a series of modern acronyms; it is a crucial concept that transforms business. Ivica Žuro writes about how ESG affects financing, sustainability, and even nautical charter and how your company can adapt to these changes before it's too late.

SEO vs PPC - Which is better?

• 04.12.2023.
• News, Marketing, SEO

SEO is ideal for building online authority and achieving organic visibility. It also requires continuous dedication, and the results are long-lasting. PPC offers a quick solution and achieves results, but its effect is short-term. What to choose then?

ICE'23 - Three days, one location, countless opportunities 

• 29.11.2023.
• News

Another International Charter Expo is upon us, and this year, it seems to be breaking all records for demand. While the "ticket more" is sought and the organizers consider opening a waiting list, find out what ICE'23 represents in the yacht charter industry and why you should not miss this B2B event.