Blog

The business is growing, but not the profit - or you're barely surviving? There is a way out.

• 03.06.2025.
• News, Finances

While everyone else ran for safety, he went the other way - straight into the crisis. In the middle of the tourism collapse during the pandemic, Ivica Žuro decided to start a consulting firm. Not out of madness, but out of conviction that the most important moves are made when times are toughest. In this piece for čarter.hr, he takes us through real negotiations with banks, concrete business decisions, and plans with a clear goal: survival is the first step - what comes next is putting things in order.

Funds for the green transition are here - will charter seize the opportunity or continue to be neglected?

• 06.05.2025.
• News, Management, Finances

A €300 million green transition loan is coming soon - an opportunity for anyone who wants to invest in solar systems and energy efficiency. Croatia has projects, it has needs, but bureaucracy and inactivity hold back development. A nautical charter, which has a high per-guest spending, has to do a better job of taking its place. How? This is Ivica Žuro writing for charter.hr.

New labor cost, old tax burden structure – can Croatia in any way reach 90% of the EU average income?

• 01.04.2025.
• News, Regulations, Finances

Workers are asking for more, employers are doing the math, and it seems like tourism – our long-standing pillar – is finding it increasingly hard to stay balanced. And behind the daily figures lies a much bigger question: what happens when growth no longer comes on its own? In his new text, Ivica Žuro raises questions that rarely make it into focus – what happens when growth no longer comes on its own? And where is Croatia in all of this?

Season is coming - complaints, speculations, and real numbers

• 04.03.2025.
• News, Finances

As the season approaches, the first speculations, media attacks, and endless discussions about prices on the coast emerge. Will coffee and an ice cream once again be the hot topics, or is there something more? Despite the traditional “we complain, therefore we exist” mentality, the numbers in the yacht charter industry tell their own story – and it is far from grim. Ivica Žuro delivers a sharp, witty, and data-backed insight into the state of the yacht charter sector, economic trends, and leasing dynamics. Is tourism really on the brink of collapse, or is there something entirely different behind all the panic?

Croatia joins an elite club - what does OECD membership bring us?

• 04.02.2025.
• News, Regulations, Finances

Are we on the verge of a major economic turning point? In his new article, Ivica Žuro reveals how Croatia's entry into the OECD in 2026 will bring an influx of foreign capital and investments in tourism, banking, and infrastructure. Find out who the biggest players are and whether our “old” problems will disappear - will Croatia manage to seize the opportunity, or will it remain trapped in seasonal tourism and bureaucratic constraints?

If we don’t grab the same stick - downfall will be quick

• 07.01.2025.
• News, Finances

Our author Ivica Žuro analyses what awaits us in 2025, from taxes and marinas to the sustainability of nautical charters and tourism strategies. In this article, which combines economics and tourism, he shares how to plan for long-term success in times of uncertainty. What can we learn from past years, and how can we adapt to new circumstances?