Management

Customer first or revenue first - how your mindset needs to change

• 28.10.2024.
• News, Management, User experience

What is the current "seascape"? Where does the yacht charter industry in Croatia stand? Does it concentrate more on revenue, or do they keep in mind that the guests in charters are the reason for their success and reason for existence? Let’s find out how to achieve the “guest is first” mindset.

INBOUND 2024: HubSpot's AI (r)evolution

• 24.09.2024.
• News, Management, User experience

In her latest article on čarter.hr, Andreja Fazlić reveals the new HubSpot AI tool Breeze, presented at the INBOUND 2024 conference. This innovative system promises to dramatically increase the efficiency of marketing, sales, and support teams. Still, it comes with important privacy and regulatory compliance considerations. Discover how Breeze can transform your business and what steps to take before implementing it.

Antonija (Hajman) Čagalj - at the head of the team that shapes the nautical industry

• 16.09.2024.
• News, Management

In the world of nautical and luxury tourism, Croatia is increasingly consolidating its position as one of the leading destinations on the global scene. At the center of this exciting development are two exceptional events: the Croatia Yacht Show and the International Charter Expo. Find out what project manager Antonija (Hajman) Čagalj, project manager at Yachmaster Group, says about them.

Client guide: how do business consultants define their prices?

• 20.08.2024.
• News, Management

Are you looking for a business consultant but unsure about the costs or which pricing model would suit you best? In her new article, Andreja Fazlić outlines the most common pricing methods in business consulting and how to choose the one that will give you the best return on investment. Learn how to make the most of a consultant's expertise without any unexpected costs.

Consistency is key to success of your yacht charter business

• 19.08.2024.
• News, Marketing, Management

Running a successful yacht charter business is more than just preparing for the next sailing season, offering vessels and recommending picturesque destinations. Consistency is the key, as in any business. Your future guests are looking for reliability and specific (high) standards.

Yacht charter competitor analysis – and how do you stack up?

• 29.07.2024.
• News, Marketing, Management

No job is done well without an effective strategy, and digital marketing is no different. You must also know where you stand against your competitors. A thorough competitor analysis can reveal strengths and weaknesses in your approach. But it's also an opportunity for the growth of your own yacht charter company.