Management

Strategy or chaos: What do you choose for your company?

• 18.02.2025.
• News, Management

Strategy is not just a plan - it is direction, vision and consistency in the implementation of decisions. However, many companies fall into the trap of short-term solutions and improvisation, which leads them to chaos and stagnation in the long run. Find out how strategy evolved from ancient Greece to modern business models - why are proven strategic planning models, such as those emphasized by Andreja Fazlić, essential for sustainable growth? And what role does organizational culture play in all of this?

Personalization in the yacht charter - what do your guests really want?

• 11.02.2025.
• News, Management

Most yacht charter guests know what to expect—boat pick-up, standard equipment, and a pre-defined route. But that's exactly where the opportunity lies. True personalization involves not only fulfilling guests' wishes but also identifying needs they may not have been aware of themselves. Small, unobtrusive details can create a feeling of exclusivity, even for those who have already gone through dozens of sailings. How do you stand out in an industry where everyone offers a similar service? Discover how to stand out with personalization that does not seem forced, but as a natural extension of guest expectations.

How small yacht charter companies can compete with large fleets

• 10.02.2025.
• News, Management

You don't need to be the biggest to be the best. Small yacht charter companies have the flexibility and personal approach that large companies often cannot offer. Yes, large fleets dominate the market, but small yacht charter companies have their trump cards. Find out how to compete successfully with a smart strategy and effective marketing.

9 ways yacht charter management software can save you time

• 28.01.2025.
• News, Technology, Management

Anyone in the yacht charter business knows this: behind every smooth - running charter is a mountain of challenges, issues, and stress. Yacht charter management software doesn’t just help you tackle these - it will transform your entire operation, saving you hours every week. Here’s how.

In 2025, the winners will be those with a clear focus

• 21.01.2025.
• News, Management

A new season, new challenges! This year, Andreja Fazlić focuses on strategy, digital transformation, and the psychology of change. Here are essential guidelines for leaders who want to stay ahead of the competition and ensure business growth. Strategy, people, and HubSpot can be the drivers of your business growth as well. How to apply them? Find out below.

How to make a profit from renting out a boat

• 20.01.2025.
• News, Management

Every season, tourists enjoy the beauty of the Adriatic on rented yachts. While they explore the crystal-clear sea, boat owners and charter companies generate solid income. Could this be a profitable opportunity for you too?