Newsletter is dead. Long live email marketing!
Newsletters are often mistakenly seen as synonymous with email marketing. However, email marketing offers a much broader range of possibilities. In this article, Andreja Fazlić explores the power of email marketing and its significance in building customer relationships.
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CRM: Revenue flywheel navigation system
CRM tools are fundamental to digital transformation and the strategies you want to focus on your customers. They enable companies to improve business performance and create a competitive advantage. In her new article, Andreja Fazlić reveals how CRM systems optimise the personalisation of the user experience and stimulate revenue growth.
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Digital transformation and the revenue flywheel: A guide for CEOs and entrepreneurs
How can CEOs and entrepreneurs transform their business through digital strategies? Why do so many companies fail to fuel their growth? Do you have the right tools for success? Andreja Fazlić gives us the answers to these and other questions in the third season of her column.
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Focus on customer: Approach that shapes the future of business
User-centric approach should be at the centre of every modern company's attention. This approach transforms the company's relationship with its customers, taking the customer experience to a new level and shaping products, services and business growth. Andreja Fazlić reveals how defining the profile of the ideal customer and mapping their journey can improve your business strategy.
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Improve your business results by understanding the customer
As the end of the year and the season of giving approaches, it's the right time to commit to a gift that can permanently change the way you run your business. Join us for our upcoming webinar, "Keeping up with business growth: Do you know how your customer buys?" and discover how you can improve your business by better understanding your customers.
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Marketing: 10 mistakes that destroy your business - part 2
What are the most common mistakes that prevent you from achieving the desired income? Do you want to correct them? Andreja Fazlić brings the last five out of ten common mistakes in marketing that can seriously harm business. In addition to identifying problems, the second part of the article on the mistakes that destroy your business provides practical tips for correcting these mistakes, from automation to better integration within teams.
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Andreja Fazlić
Andreja Fazlić is the founder of the consulting agency Astarta: Bit, which operates at the intersection of marketing, sales and business development through the Inbound methodology. Regardless of whether she introduces novice entrepreneurs to the world of digital business, marketing and sales, or collaborates with already developed organizations in the transformation of their business, she helps her clients systematize, organize and implement tailor-made solutions that enable them to more easily adapt to market changes and consumer habits, while at the same time achieving higher revenues and a more stable position on the market.
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