Blog

AI will turn your business and brand into kitsch, and when you are kitsch, you cannot be premium

• 21.07.2026.
• Technology

Many companies took digital marketing seriously only when a force called the COVID pandemic disrupted their “we've been doing it this way for years” ways of sales and business operations. And while digitalization and digital transformation are still on shaky legs, like a child just taking its first steps, we are already witnessing a plague of AI instant-solutions. Those that will, in the best-case scenario, cost you more money than you planned, and in the worst, even the survival of the business itself.

You know what premium service takes. But do you know why you still don’t have it?

• 26.05.2026.
• Technology, Management, Education

In this column, Andreja Fazlić explains why premium service in the yacht charter industry is not created simply through better yachts, smoother communication, or a new CRM. It requires changes in the way teams operate, make decisions, and think about service itself. The article explores why business transformation often breaks down precisely where technology ends and human habits begin.

The helm is not delegated - not in season, nor out of it

• 18.03.2026.
• Management

When a leader sets change in motion and then disappears from the process, the consequences do not stay in the meeting room, but surface in the middle of the season. In this article, Andreja Fazlić examines how much that pattern costs the team, day to day operations, and the overall guest experience.

Transformation does not happen because of technology, but because of a leader who has reconciled opposites within themselves

• 20.01.2026.
• News, Management

Andreja Fazlić for yacht charter.hr writes about why transformations do not break on the CRM, but on trust, meaning, and a leader’s clear decisions.

Leaders, the only real transformation your company truly needs is your personal growth

• 25.11.2025.
• News, Management

The latest article by Andreja Fazlić for čarter.hr offers an honest view of the most important, yet often overlooked dimension of digital transformation – the human. Andreja reminds us that without personal growth from the leader, no strategy can succeed in the long run. If you’re serious about growing in 2026, this is a text you need to read.

Digital transformation with a human face: What does HubSpot’s new wave of innovation bring?

• 23.09.2025.
• News, Management

The new article by Andreja Fazlić for čarter.hr raises questions that are rarely asked when we talk about digital transformation. And not all answers are what you might expect. What has really changed after INBOUND 2025? What does a digital strategy look like when people aren’t left behind? If AI and HubSpot still feel unfamiliar, this article is a clear and practical place to start.