Blog

CRM strategy and adoption - how to successfully carry out digital transformation

• 13.05.2025.
• News, Management

"A guide from the perspective of the only consultant you'll ever need for that". If you're thinking about implementing a CRM, or you already have one, but it's not delivering the results you're hoping for, this article will help you put things in perspective. Andreja Fazlić brings a guide through CRM strategy and adoption - explaining where you're going wrong, why technology alone isn't enough, and how to implement change that delivers measurable results. Practical, clear and from experience - for anyone who wants a CRM that will work to do their job.

Strategy is not a bogey, it's a way of thinking and making decisions

• 25.03.2025.
• News, Marketing, Management

Strategy is often misunderstood as a complex and inaccessible concept, reserved only for experts. In her new article, Andreja Fazlić explains the strategic frameworks that every CEO and leader should know to develop an effective strategy for their business. Learn how to make the best business decisions that lead to competitive advantage and success.

Strategy or chaos: What do you choose for your company?

• 18.02.2025.
• News, Management

Strategy is not just a plan - it is direction, vision and consistency in the implementation of decisions. However, many companies fall into the trap of short-term solutions and improvisation, which leads them to chaos and stagnation in the long run. Find out how strategy evolved from ancient Greece to modern business models - why are proven strategic planning models, such as those emphasized by Andreja Fazlić, essential for sustainable growth? And what role does organizational culture play in all of this?

In 2025, the winners will be those with a clear focus

• 21.01.2025.
• News, Management

A new season, new challenges! This year, Andreja Fazlić focuses on strategy, digital transformation, and the psychology of change. Here are essential guidelines for leaders who want to stay ahead of the competition and ensure business growth. Strategy, people, and HubSpot can be the drivers of your business growth as well. How to apply them? Find out below.

5 key lessons from 2024: How digital transformation shapes the future of your business

• 17.12.2024.
• News, Marketing

Today, digital transformation is more than a trend—it is the essence of survival and growth. However, success is not guaranteed, and many companies face the same recurring obstacles. What have we learnt from the challenges and opportunities that 2024 has brought? Andreja Fazlić presents 5 key lessons to help you adapt your business to the new era and use technology the right way. Ready for change? Find out how.

From the illusion of transformation to the reality of development

• 19.11.2024.
• News, Management

Business digitalisation, aligning technology, processes, and people, often sounds like something that can be achieved overnight, but the reality is far more complex. Most businesses need digital development—a gradual, flexible, and human-driven adaptation process. In her latest article, Andreja Fazlić discusses everything about digital transformation and whether your business is truly ready for it.