Blog

CRM: Revenue flywheel navigation system

• 13.02.2024.
• News, Marketing

CRM tools are fundamental to digital transformation and the strategies you want to focus on your customers. They enable companies to improve business performance and create a competitive advantage. In her new article, Andreja Fazlić reveals how CRM systems optimise the personalisation of the user experience and stimulate revenue growth.

What is branding and what does the brandbook contain

• 12.02.2024.
• News, Marketing

Do you understand the simple concept of how people book a yacht? Do you know people are actually “booking the feeling”? Do you know the best way to become a part of those feelings? It's the impression you give. It's branding.

Croatian tourism and global changes - are we up to the challenges?

• 06.02.2024.
• News, Finances

And while 2024 promises to be a year of record achievements in tourism, it remains to be seen whether geopolitical changes will turn us into a tourist power. And while it is evident that our tourism is booming, we face the question - will Lijepa Naša maintain its appeal and adapt to new challenges? Ivica Žuro reveals to us whether we are treading a fine line but also where we should focus our attention when financing entrepreneurship.

Women in the nautical industry - She & SEA

• 05.02.2024.
• News

Conversations about whether there are enough women in nautical, whether it is more complicated or easier for them than we think and whether they are equal in the industry are repeated again and again. Therefore, the Adria Libar Maritime & Yacht training centre organised the panel "Women in the nautical industry – She & SEA", which will be held at this year's Zagreb Boat Show, as an opportunity to emphasise the role of women in nautical.

Webinar: eAssist - a tool for easy documentation management

• 02.02.2024.
• News, Technology, Education

Join us for this year's first webinar, which will be held on February 15 at 11:00 am at charter.hr. Frane Plazibat will tell you everything about the eAssist application and how it can make your daily schedule easier.

Things to consider before including "green" technologies in your yacht charter

• 30.01.2024.
• News, Regulations

The yacht charter industry is slowly turning a "new" page - towards sustainability. "Green" technologies are no longer the future, but reality. But, first, numerous factors need to be considered - from financial analysis and staff training to infrastructure adaptation and compliance with legal preconditions. Katarina Ćosić brings us how the yacht charter industry can successfully and legally use these technologies.