Blog

International Charter Expo (ICE) 2025 - The world’s largest B2B yacht charter event returns to Amsterdam

• 06.10.2025.
• News

From November 12 to 14, 2025, the annual International Charter Expo (ICE) will take place at EXPO Groot-Amsterdam, Yachtmaster Group brings the global yacht charter industry together under one roof. With more than 600 companies from over 50 countries, ICE is the world’s largest B2B yacht charter event and the ultimate networking hub for yachting decision-makers.

CROYA Charter Show 2025: Split confirmed its status as the center of the luxury nautical industry

• 02.10.2025.
• News

Split’s West Coast once again shone with an atmosphere reminiscent of Monte Carlo. This year’s edition of the CROYA Charter Show, held from September 29 to October 1, brought together vessels, exhibitors and yacht charter brokers from around the world.

From lead to booking - how to shorten the sales process in yacht charter

• 30.09.2025.
• News, Marketing

If your team often replies to inquiries only when they “find the time”, and bookings are lost because someone else was quicker, the problem might not be the number of staff, but how the entire process is set up. Here are concrete steps that help yacht charter companies run their sales more easily and efficiently.

charter.hr and International Charter Expo: A new media partnership to strengthen the yacht charter industry

• 29.09.2025.
• News

There are events that define the next yacht charter season before it even begins. There are also places where that season is negotiated. This year, a platform already well known within the Croatian charter community will be there - not as a guest, but as a partner. Charter.hr becomes the media partner of the International Charter Expo 2025.

Digital transformation with a human face: What does HubSpot’s new wave of innovation bring?

• 23.09.2025.
• News, Management

The new article by Andreja Fazlić for čarter.hr raises questions that are rarely asked when we talk about digital transformation. And not all answers are what you might expect. What has really changed after INBOUND 2025? What does a digital strategy look like when people aren’t left behind? If AI and HubSpot still feel unfamiliar, this article is a clear and practical place to start.

Should yacht charter companies invest in digital marketing or is it enough just to "be"?

• 22.09.2025.
• News, Marketing

If we were to make a list of the main problems of Croatian yacht charter companies, one thing would stand out - the almost complete absence of digital marketing. Most rely on the old logic of "there will be guests". Unfortunately, this logic is becoming less and less valid. Every month without any online activity means that guests simply do not see you, and if they do not see you, they do not book.