Blog

Tenders under scrutiny: New navigation rules yacht charter companies must know

• 26.05.2025.
• News, Regulations

You've probably had at least one discussion about tenders in your yacht charter. No one was quite sure what was allowed and what wasn’t. What is the safe navigation area, is it allowed to transport passengers, etc.? The new Maritime Navigation Safety Ordinance finally resolves the question of the navigation area for tenders, but also brings order to some other segments of navigation.

How to increase revenue in the charter industry without offering additional discounts

• 20.05.2025.
• News, Marketing

The yacht charter industry in Croatia has fallen into a dangerous spiral of discounting that’s becoming harder to escape. But guests want more than just a low price – they’re looking for value for money and a reason to return. In this article for čarter.hr, Selma Ćubara explains why discounts are no longer effective and what you can do to regain control over your sales.

Top 5 strategies for increasing direct bookings in the yacht charter

• 19.05.2025.
• News, Sale, Marketing

Guests are increasingly looking for direct communication, bypassing platforms and intermediaries. There is a way to offer them the opportunity for a direct booking – smarter, faster, and more sustainable. This text offers concrete, tested strategies that yacht charter companies in Croatia are already using, or should be using.

CRM strategy and adoption - how to successfully carry out digital transformation

• 13.05.2025.
• News, Marketing

"A guide from the perspective of the only consultant you'll ever need for that". If you're thinking about implementing a CRM, or you already have one, but it's not delivering the results you're hoping for, this article will help you put things in perspective. Andreja Fazlić brings a guide through CRM strategy and adoption - explaining where you're going wrong, why technology alone isn't enough, and how to implement change that delivers measurable results. Practical, clear and from experience - for anyone who wants a CRM that will work to do their job.

How to increase the online visibility of your yacht charter business

• 12.05.2025.
• News, Marketing

Today, having great boats is not enough. Guests choose what they can find online, what they recognize, and what they trust. If you want the right guests to find and choose you, online visibility is no longer optional – it’s essential. Below, we share practical tips to help you get noticed in the right place, at the right time.

Funds for the green transition are here - will charter seize the opportunity or continue to be neglected?

• 06.05.2025.
• News, Management, Finances

A €300 million green transition loan is coming soon - an opportunity for anyone who wants to invest in solar systems and energy efficiency. Croatia has projects, it has needs, but bureaucracy and inactivity hold back development. A nautical charter, which has a high per-guest spending, has to do a better job of taking its place. How? This is Ivica Žuro writing for charter.hr.