Blog

5 ways to scale a yacht charter business without increasing the number of vessels

• 23.06.2025.
• News, Management

How to grow without expanding the fleet? In the charter industry, growth is often assumed to mean - more boats. But that’s neither the only nor the smartest way. Scaling means something else: how to get more out of existing resources - boats, people, systems. This includes better price management, more efficient organization, adding services that are valuable to guests while generating revenue for the company, and using tools that make daily work easier. The company doesn’t get bigger on paper, but it operates better and smarter.

Don’t look for rescue in ads

• 17.06.2025.
• News, Marketing

Marketing is frequently viewed as a short-term solution in the charter industry: "Let's do marketing to get bookings." But is that really how it works? This article unpacks the most common misconceptions: marketing is not sales, it’s not a business strategy, it’s not partnerships, and it’s certainly not a magic wand when the business model is already showing cracks. If your product isn’t clearly defined, if your audience and positioning are vague, or if your operations are shaky, marketing can’t fill in those gaps. In this column, Selma Ćubara shares grounded examples from the field, showing when marketing becomes a powerful lever and when it’s just an expensive distraction. For charter professionals who want to build stronger foundations, avoid the usual mistakes, and understand when (and how) marketing truly works.

Content that drives bookings – What really works, and what doesn’t

• 16.06.2025.
• News, SEO

What draws guests in is not a perfect shot, but the feeling that somewhere, on some boat, a story is unfolding just for them. Yacht charter companies that understand this don’t need to compete on price or promise perfection – it’s enough to show sailing as it truly is. Without the right content, it’s hard to spark a guest’s interest in a sailing experience. This text brings concrete, simple tips you can try immediately – without fear of doing it wrong.

How to stand out – Top 7 mistakes yacht charter companies make

• 11.06.2025.
• News, Marketing, SEO, Social media

Yacht charter websites often end up looking the same: similar boats, identical descriptions, nothing new for the guest or the search engine. But you have a good offer, and Google still skips over you… Do you know which mistakes you're making that are holding you back? Here are some practical tips on how to fix them.

Switzerland drew the line with Booking.com - Can the charter industry do the same?

• 10.06.2025.
• News

The Swiss ruling against Booking.com challenges excessive commissions and unfair pricing practices. For the yacht charter industry, it’s a signal to reassess the growing influence of intermediaries — and reclaim control over pricing, visibility, and customer relationships.

The business is growing, but not the profit - or you're barely surviving? There is a way out.

• 03.06.2025.
• News, Finances

While everyone else ran for safety, he went the other way - straight into the crisis. In the middle of the tourism collapse during the pandemic, Ivica Žuro decided to start a consulting firm. Not out of madness, but out of conviction that the most important moves are made when times are toughest. In this piece for čarter.hr, he takes us through real negotiations with banks, concrete business decisions, and plans with a clear goal: survival is the first step - what comes next is putting things in order.