Blog

Loyalty program – how to keep your guests coming back

• 08.04.2025.
• News, User experience

Why do some guests return to the same yacht charter year after year, while others forget it the moment they disembark? It's not about discounts or the fleet. It's about emotions, details, and connection. If you want to build a yacht charter that guests don’t abandon after one season, but keep coming back to—and bring their friends too—keep reading.

Panel “Crewed charter - opportunity and challenge” (and huge potential)

• 07.04.2025.
• News, Education

The 17th edition of the Croatian Small Shipbuilding Days – Croatia Nautic Show 2025 – officially concluded in Marina Kaštela, and this year’s event brought more content, more vessels, and even more reasons to attend. One of them was the panel “Crewed charter - opportunity and challenge” organized by the Adria Libar Maritime Education Center.

New labor cost, old tax burden structure – can Croatia in any way reach 90% of the EU average income?

• 01.04.2025.
• News, Regulations, Finances

Workers are asking for more, employers are doing the math, and it seems like tourism – our long-standing pillar – is finding it increasingly hard to stay balanced. And behind the daily figures lies a much bigger question: what happens when growth no longer comes on its own? In his new text, Ivica Žuro raises questions that rarely make it into focus – what happens when growth no longer comes on its own? And where is Croatia in all of this?

Talking about quality? What do your photos look like?

• 31.03.2025.
• News, Marketing, Technology

First impression in sales? Photos and videos (if you have them). You're unlikely to sell anything without good photo. And not just you, but anyone who is in sales. In any business, including yacht charter, you need to know that sometimes photography and video are the deciding factor. When potential guests are searching for boats, the first few seconds are crucial.

Refresh your vessel with the help of grants

• 26.03.2025.
• News, Regulations

Do you have a vessel for cruising or a vessel for excursions and are you planning to upgrade it or become more environmentally conscious? Right now, there is a special opportunity available for owners of such vessels who want to reduce the cost of investing in sustainable technology by up to 70%. Silvija Domitrović Došen provides information on the Ministry of Tourism's grants intended for the green transition of the nautical sector. Find out if you are among those who can receive this support.

Strategy is not a bogey, it's a way of thinking and making decisions

• 25.03.2025.
• News, Marketing, Management

Strategy is often misunderstood as a complex and inaccessible concept, reserved only for experts. In her new article, Andreja Fazlić explains the strategic frameworks that every CEO and leader should know to develop an effective strategy for their business. Learn how to make the best business decisions that lead to competitive advantage and success.