Blog

The helm is not delegated - not in season, nor out of it

• 18.03.2026.
• Management

When a leader sets change in motion and then disappears from the process, the consequences do not stay in the meeting room, but surface in the middle of the season. In this article, Andreja Fazlić examines how much that pattern costs the team, day to day operations, and the overall guest experience.

Why Posting Regularly on Instagram Does Not Bring Inquiries in the Yacht Charter Business?

• 17.03.2026.
• Sale, Marketing, Social media

If you regularly post on Instagram but still are not getting inquiries, the problem probably is not that “the algorithm is not working in your favor.” Much more often, the real issue lies in how your profile looks to someone checking you out for the first time before sending an inquiry, making a booking, or discussing a potential collaboration. That is exactly why this article is worth reading to the end: it shows where a profile most often loses trust, why content fails to deliver real results, and what needs to change so Instagram can finally start working in favor of your business.

Standards and Procedures in Charter Marketing: How to Stop “Posting” and Start Building Demand

• 13.03.2026.
• Marketing, Technology, Social media

Charter marketing can no longer rely on occasional posts, scattered campaigns, and last-minute actions without a clear goal. Today’s market expects clarity, speed, consistency, and trust, and these are built through standards and procedures. This means a charter company must know who it is addressing, how it presents its offer, how it plans content, how quickly it responds to inquiries, and which results it tracks regularly. In this way, marketing stops being improvisation and becomes a system that supports sales. Companies that adopt this approach do not sell only their fleet, but also a sense of professionalism, organisation, and reliability.

‘Guest Digital Journey’ and Charter Standards: Where Croatia Can Make the Biggest Qualitative Leap

• 05.03.2026.
• Management, User experience

In this article, we explain what the guest digital journey means in practice and why it has become a matter of standards rather than a “digital trend”. We guide you through three key phases of the journey (before arrival, on board, after return) and show what guests truly need in each phase, what a digital welcome pack should look like and when it should be sent, why having a single point of help on board (QR/link) reduces stress and speeds up support, and how a short post check-out follow-up turns feedback into quality and recommendations. Within the article, you can also download a template that can be adapted to a specific base and fleet.

Preparation for successful branding

• 25.02.2026.
• News, Marketing, Graphic design

This article raises the question of what needs to be clear before starting to create a brand and visual identity. Our author Barbara Zec, through a few simple starting points, shows why some projects remain at “just a logo”, while others take a direction that can be implemented for years. She also provides insight into the part of the process that is not visible, and often determines whether the result will really work for the business.

Adria Libar is organizing the panel “A New Chapter For Croatian Nautical Tourism: More Than Sailing!”

• 11.02.2026.
• News

Nautics in Croatia is entering a period in which having a good boat and a good route is no longer enough. A lot is happening behind the scenes that will define the quality, the people, and the direction of the entire sector in the years ahead. It is precisely these changes, without big slogans and with concrete insights from practice, that the panel “A New Chapter For Croatian Nautical Tourism: More Than Sailing!” addresses.