Blog

Everyone in Europe is raising prices, but only we are raising panic

• 04.08.2025.
• News, Finances

In his new article for čarter.hr, Ivica Žuro dissects our favorite national sport: publicly complaining about prices, tourists, coffee, and our own country. But maybe it’s time to ask ourselves – are we really that bad, or do we just sound like it?

What a good onboard experience means today – and how technology helps

• 29.07.2025.
• News, Technology

Your guests want peace. They want everything to run smoothly and work properly, without needing something explained three times. When the boat “knows” what the guest needs, we’re no longer talking about just a yacht charter, but about an experience that stays with them. And that’s where the real value of smart technological solutions on your boat begins.

AI tools and how to use them in everyday work

• 28.07.2025.
• News, Technology

AI is no longer just a topic for big companies and IT departments. More and more charter companies in Croatia are quietly using AI tools in daily operations. From quick translations to better seasonal planning, these tools are becoming as useful as a good Excel spreadsheet. They’re not magic and don’t do everything on their own, but they can help a lot when the Saturday chaos starts. Below, we bring concrete examples of how AI can truly make charter life easier.

Marketing doesn’t work? Or maybe it was never even set up properly

• 22.07.2025.
• News, Marketing

What if the problem isn’t that your marketing doesn’t work, but that it was never even set up properly? With a brief look at the yacht charter industry, Selma Ćubara, in her new article for čarter.hr, shares her thoughts on why many companies are left disappointed with their marketing results and what it really means to build a strategy that supports growth – both during and outside the season.

How to use newsletters (so guests don’t forget about you)

• 21.07.2025.
• News, Marketing

Imagine your guest base growing on its own year after year. Returning guests remember you even before they start planning their next vacation. Potential guests who were only browsing your website are now sending inquiries asking: “Which dates are available?” That is what a well-crafted newsletter does for yacht charter companies.

From yacht charter service to outstanding customer experience

• 15.07.2025.
• News, Marketing, User experience

Andreja Fazlić, in her new article, introduces new foundations of marketing for the yacht charter industry. After almost 20 years of working in digital marketing and business, she reveals why many yacht charter companies lack stability, how to recognize what guests really want, and why customer experience is the key to long-term growth and loyalty.