Blog

Seazone - connect with a global yachting network

• 25.03.2024.
• News, Management

Do you want to improve your business? Do you want your supply service or business to have more clients (and work) in the yachting industry? Then Seazone is the right platform for you. Find out how to become a member, what the benefits are and how those who are looking for your services can find you.

Digital marketing legal obligations for yacht charter companies

• 19.03.2024.
• News, Regulations

Digital marketing is the basis for the success of yacht charter companies, but it also brings legal obligations. Katarina Ćosić reveals everything about creating original content, obtaining consent for email marketing, and transparency in advertising - all essential elements to avoid legal sanctions and build trust with clients.

Survey - the best tool to evaluate your guests' experiences

• 18.03.2024.
• News, User experience

There is an excellent way to get honest opinions from guests. You can find out everything guests say about your service and other details that are important to you. Find out how to survey guests effectively and conduct the survey efficiently.

Newsletter is dead. Long live email marketing!

• 12.03.2024.
• News, Marketing

Newsletters are often mistakenly seen as synonymous with email marketing. However, email marketing offers a much broader range of possibilities. In this article, Andreja Fazlić explores the power of email marketing and its significance in building customer relationships.

Provisioning - an indispensable part of the yacht charter experience

• 11.03.2024.
• News, User experience

Why is provisioning necessary? What exactly do provisioning services do? If you plan to sail for a week or two, how do you order supplies to be waiting for you before you sail? Sail carefree order everything you need online.

How many women hold leadership roles in the yacht charter industry?

• 08.03.2024.
• News

We are celebrating International Women's Day and will look at the women employed in the Croatian yacht charter. Isn't today an ideal day to congratulate her on her hard work and express your support to your charter colleague? Or even take concrete steps at the management level - promote a woman to a better position? Or give her the salary she deserves?