Blog

Using the power of Google Business Profile to promote your boat rental

• 28.08.2023.
• News, Marketing

Do you want to be found on Google and be seen by your potential guests? Then, the Google Business Profile is a must. It strengthens your online presence and gives you credibility. Don't have a profile yet? Let's take a look at how you can set it up and how it can benefit you.

What awaits us in this season of nautical fairs

• 22.08.2023.
• News, Marketing

It seems that there are fewer and fewer nautical fairs and events in our country every year. But we still have the European boat shows as an opportunity to network in the nautical industry or just to see what's new.

Using keyword research to boost your charter website visibility

• 21.08.2023.
• News, Marketing

Keyword research. It sounds so very... technical, doesn't it? Yet, we'll get a bit more into this "enigmatic process". We wish to illuminate all how you can make your yacht charter’s website more visible than ever before.

How to monetize boat rentals using digital channels

• 14.08.2023.
• News, Marketing

To monetize boat rentals using digital channels, you have to begin by selecting platforms aligning with your business. We can recommend starting by engaging with social media. But all in all, knowing your target audience and adapting to market trends is essential for profitability.

Organizational (un)culture - the hidden saboteur of your company's success

• 08.08.2023.
• News, Marketing

Andreja Fazlić brings us a new column about the Revenue flywheel system. Learn how your organization's culture can impact revenue generation and the overall success of your business.

Challenges and solutions for financing in the nautical sector

• 01.08.2023.
• News, Finances

In his new article, Ivica Žuro gives us an insight into the financial challenges brought by the increase in interest rates in the nautical sector. Find out what are the potential strategies for adaptation as well as financing and lending options.