Blog

Where is the focus of your business - on the product or the customer?

• 30.04.2024.
• News, Marketing

Is your business focused on the product or the customer? Andreja Fazlić reveals how customer-centricity can transform your business. Learn how to distinguish real customer needs from assumed ones and how the integration of customer experiences affects long-term success.

CRO.Y.A. - a new organization in the Croatian nautical industry

• 29.04.2024.
• News, Management

Founded by people passionate about the Adriatic Sea and all things sailing, the Croatian Yachting Association (CRO.Y.A.) is calling on everyone in the industry to join in its mission. Support them in making the Croatian nautical industry what it deserves (and needs) to be.

Want to win the yacht charter market? You shouldn't do this!

• 23.04.2024.
• News, Management

You have social media for your yacht charter, and you think that's enough. But during that time, your competition succeeds in things you fail in - because you feel you don't need those things or don't have time for them. Find out exactly what you need to do to win over your target market.

How to become a (successful) booking agent in a nautical charter

• 22.04.2024.
• News, Management

Can it be said that the success of a yacht charter company is measured by the number of chartered boats or reservations sold? It can. And if vessel booking is the most important thing in a charter company, then booking agent is one of the most responsible job positions. But what exactly is the task of booking agents? How can one become a (successful) booking agent?

11 things you forget to do (which are essential)!

• 16.04.2024.
• News, Marketing, User experience, SEO, Social media

Regardless of how long you have been on the market, how much experience you have or how luxurious your vessels are, you must never lose sight of the most important thing - the guests. Do you want your guests to find you more easily? Surely yes. If that's the case, then check out the 11 things you absolutely must not miss.

Optimising yacht charter marketing budget? 7 (smart) ways to spend the money

• 15.04.2024.
• News, Marketing, Finances

If you ask a yacht charter company, the budget is often a sensitive matter. However, most mistakes are caused by budget funds being allocated to the wrong places or at a wrong time. What moments and opportunities will the smart budget allocation bring the most benefits?