News

Tax reform – more discriminatory by age and location than it is solidary and just

• 01.10.2024.
• News, Regulations, Finances

The proposed tax reforms in Croatia are sparking intense reactions. While the government claims to strive for fairness, many citizens and experts read "between the lines" and see potential injustices. Will the promised increase in personal deductions truly make a difference, or is it just a drop in the sea of inflation? And what does the drop in interest rates mean for the average citizen? In his latest article, Ivica Žuro reveals what really awaits us behind this financial spectacle's scenes.

Why NOT to mix different services on the same website

• 30.09.2024.
• News, Marketing, SEO, Web design

At first glance, combining all your services—yacht charters, boat repairs, apartment rentals—on one website seems efficient, right? After all, why not offer everything in one place? But... Trying to serve multiple markets at once can weaken your brand. Instead of appearing as an expert in several areas, you risk coming off as a master of none. Let’s break down why keeping your business focused and specialized is the smarter way to go.

INBOUND 2024: HubSpot's AI (r)evolution

• 24.09.2024.
• News, Management, User experience

In her latest article on čarter.hr, Andreja Fazlić reveals the new HubSpot AI tool Breeze, presented at the INBOUND 2024 conference. This innovative system promises to dramatically increase the efficiency of marketing, sales, and support teams. Still, it comes with important privacy and regulatory compliance considerations. Discover how Breeze can transform your business and what steps to take before implementing it.

Build your brand on social media as well

• 23.09.2024.
• News, Marketing, Social media

Social media has changed how yacht charter companies connect with their guests, future and past ones. Here, you can show off your fleet and convince people that chartering a yacht with you will be an unforgettable experience. However, social media should be used to make a strong brand and turn likes and shares into bookings. Do your social media profiles do that?

CROYA Charter Show - Split's window to the world of luxury nautical tourism

• 19.09.2024.
• News, User experience

Although Croatia is home to one of the world's largest charter fleets, the country offers relatively fewer crewed luxury yachts. These yachts and their captains will be showed in Split from October 4-6 on the West Coast at the CROYA Charter Show, a specialized B2B international exhibition of crewed yachts.

What's the use of a logo - to stand out or to get lost in the crowd?

• 17.09.2024.
• News, Marketing, Web design

Your company's logo has the power of first impressions, and that’s why logo matters. Let's face it - in the world of yacht charters, looks matter. Your logo is often the first thing potential clients see, and it can (sometimes) influence their decision to explore your services further. Do you think they will want to explore or move on to the next one?