News

Book of graphic standards – the foundation for a consistent brand visual identity

• 26.08.2025.
• News, Marketing

Why do some brands always look professional and consistent, while others seem improvised? The difference lies in the book of graphic standards. In her new article, Barbara Zec explains what such a book includes, why it saves you time, and how it ensures that your brand remains consistent in every situation.

Fiscalisation 2.0 and yacht charter - what new rules bring from 2026.

• 25.08.2025.
• News, Regulations, Finances

Fiscalisation 2.0 from 2026 changes the way yacht charter companies will issue and receive invoices. It will no longer be enough to just “issue an invoice”, now everything goes through the fiscal system, from bank transfers to eInvoices with KPD codes. What does this mean for yacht charter, cooperation with agents and working with international partners?

Leadership: Top 5 skills that create the best leaders (and one bonus)

• 19.08.2025.
• News, Management, Education

The direction in which a company, organization, or employees go is often the result of the actions of just one person – the leader. His or her leadership skills affect not only business results but also the satisfaction, motivation, and growth of all team members.

Čarter.hr - your partner for success and growth

• 18.08.2025.
• News, Marketing

Čarter.hr is the leading digital platform dedicated to empowering companies in the nautical sector. Through a comprehensive approach that includes specialized education, targeted digital marketing strategies, professional business consulting, and effective advertising, the platform helps yacht charter companies, nautical services, and related businesses achieve greater visibility, build strong connections, and reach long-term business success.

How to build B2B marketing in the yacht charter industry: What agents really want and how to enter new markets

• 12.08.2025.
• News, Management

The yacht charter industry operates under similar rules: familiar names, commissions, trade fairs, and offers. But if you're in the same loop, you know that's no longer enough. Today, agents expect much more than a price list and availability. In her new article, Selma Ćubara delivers a practical guide on how to set up serious B2B marketing in yacht charter, attract valuable agents – and keep them.

Give guests what they’re looking for (and profit through local partnerships)

• 11.08.2025.
• News, User experience

Most yacht charter companies still operate under the “rent the boat and that’s it” model. The boat is cleaned, prepped, handed over for charter, and that’s the end of the story. But guests no longer come just for the sea and sailing. They come because they want to experience the location. They want to see how people actually live on the islands, what the locals do, where to buy olive oil…