News

Social media calendar for yacht charter companies: What, when and why to post?

• 02.06.2025.
• News, Social media

If you're like most yacht charter companies, social media is somewhere at the bottom of your list. You post when you have time, when something happens. Or you simply never get around to it. Then the season starts and you think: “We should really post something…” This guide is here to show you how to create a simple posting plan with minimal effort that actually makes sense.

Tenders - what exactly is allowed and under what conditions? We have the official answer!

• 28.05.2025.
• News, Regulations

Following the publication of the article about the new Regulation on the Safety of Navigation, we received an official response to a question troubling many yacht charter companies: how exactly should a tender be marked and used in accordance with the rules? We requested an official clarification from the competent authorities – and we received it! Below we present the specific conditions that apply to all auxiliary vessels, including something most people overlook: mandatory insurance, movement restrictions, and marking requirements.

Niche marketing – how to create a charter offer that will delight the right audience

• 27.05.2025.
• News, Marketing

Have your guests ever asked you where the best trekking trails are on the islands? Or what the fishing rules are? Were these moments when you realized that chartering has stopped being just about renting a boat? More and more guests today are seeking vacations that match their habits or values. And this is where niche marketing opens up space. Marketing that is not aimed at "everyone", but precisely those who know what they want.

Tenders under scrutiny: New navigation rules yacht charter companies must know

• 26.05.2025.
• News, Regulations

You've probably had at least one discussion about tenders in your yacht charter. No one was quite sure what was allowed and what wasn’t. What is the safe navigation area, is it allowed to transport passengers, etc.? The new Maritime Navigation Safety Ordinance finally resolves the question of the navigation area for tenders, but also brings order to some other segments of navigation.

How to increase revenue in the charter industry without offering additional discounts

• 20.05.2025.
• News, Marketing

The yacht charter industry in Croatia has fallen into a dangerous spiral of discounting that’s becoming harder to escape. But guests want more than just a low price – they’re looking for value for money and a reason to return. In this article for čarter.hr, Selma Ćubara explains why discounts are no longer effective and what you can do to regain control over your sales.

CRM strategy and adoption - how to successfully carry out digital transformation

• 13.05.2025.
• News, Marketing

"A guide from the perspective of the only consultant you'll ever need for that". If you're thinking about implementing a CRM, or you already have one, but it's not delivering the results you're hoping for, this article will help you put things in perspective. Andreja Fazlić brings a guide through CRM strategy and adoption - explaining where you're going wrong, why technology alone isn't enough, and how to implement change that delivers measurable results. Practical, clear and from experience - for anyone who wants a CRM that will work to do their job.