News

Personalization in the yacht charter - what do your guests really want?

• 11.02.2025.
• News, Management

Most yacht charter guests know what to expect—boat pick-up, standard equipment, and a pre-defined route. But that's exactly where the opportunity lies. True personalization involves not only fulfilling guests' wishes but also identifying needs they may not have been aware of themselves. Small, unobtrusive details can create a feeling of exclusivity, even for those who have already gone through dozens of sailings. How do you stand out in an industry where everyone offers a similar service? Discover how to stand out with personalization that does not seem forced, but as a natural extension of guest expectations.

How small yacht charter companies can compete with large fleets

• 10.02.2025.
• News, Management

You don't need to be the biggest to be the best. Small yacht charter companies have the flexibility and personal approach that large companies often cannot offer. Yes, large fleets dominate the market, but small yacht charter companies have their trump cards. Find out how to compete successfully with a smart strategy and effective marketing.

Croatia joins an elite club - what does OECD membership bring us?

• 04.02.2025.
• News, Regulations, Finances

Are we on the verge of a major economic turning point? In his new article, Ivica Žuro reveals how Croatia's entry into the OECD in 2026 will bring an influx of foreign capital and investments in tourism, banking, and infrastructure. Find out who the biggest players are and whether our “old” problems will disappear - will Croatia manage to seize the opportunity, or will it remain trapped in seasonal tourism and bureaucratic constraints?

The importance of Google reviews: How to respond to a negative review?

• 03.02.2025.
• News, Marketing, User experience

What’s the first thing people do when considering renting a boat for their vacation? They probably check reviews. Your potential guests want to read about others’ experiences before making a decision and choosing a charter company. But how can you encourage guests to leave a review, and how should you handle negative feedback? Discover how to leverage Google reviews to your advantage and turn them into a powerful tool for growing your business.

9 ways yacht charter management software can save you time

• 28.01.2025.
• News, Technology, Management

Anyone in the yacht charter business knows this: behind every smooth - running charter is a mountain of challenges, issues, and stress. Yacht charter management software doesn’t just help you tackle these - it will transform your entire operation, saving you hours every week. Here’s how.

Authland Connect: Transform the yacht charter experience – satisfied guests, more successful business

• 27.01.2025.
• News, Education

More than 70% of people who travel, seek and value authentic experiences. They are also looking for locally oriented experiences, and they prefer unique and inclusive activities. They want "traditional" sightseeing and tours less and less. Does it remind you of something? It's like it's a longer and unique, precisely charter experience.