News

Strategy is not a bogey, it's a way of thinking and making decisions

• 25.03.2025.
• News, Marketing, Management

Strategy is often misunderstood as a complex and inaccessible concept, reserved only for experts. In her new article, Andreja Fazlić explains the strategic frameworks that every CEO and leader should know to develop an effective strategy for their business. Learn how to make the best business decisions that lead to competitive advantage and success.

7 ways to improve your website and get more inquiries

• 24.03.2025.
• News, Marketing, Web design

Make the most of your website. After all, why do you have it? Not just because you think you need one or to showcase pictures of your sailboats, catamarans, and other vessels... A website can attract potential guests and generate inquiries. These inquiries are yours alone – you don’t have to share the profit with anyone.

What mistakes do yacht charter companies make (and how to avoid them)

• 18.03.2025.
• News, Management

A successful yacht charter is not just about bookings. It is a process. No matter how hard you try, small mistakes sometimes come at a "high" price. From poor pricing strategies to poorly maintained vessels, every small decision impacts guest satisfaction and, ultimately, long-term profitability. This guide will help you recognize the most common mistakes (and avoid them in time).

Fleet under control - how to reduce vessel maintenance costs

• 17.03.2025.
• News, Management, Finances

Maintaining vessels can be expensive. Or a smart investment. What if you could prevent malfunctions in time? Digital tools, proper planning, and a systematic maintenance approach enable more efficient fleet operation, leading to lower costs and greater reliability. Find out how to optimize your workflows and save money without compromising service quality.

Digital marketing for yacht charters in 2025 – The latest trends and strategies

• 11.03.2025.
• News, Marketing

Do you think it was recently enough to just have a good website and a few ads? No, it wasn’t, but it certainly seemed that way. But today? Guests are searching for you (and finding you) in completely new ways – through voice queries, visual searches, and videos they watch in just a few seconds. If you’re not keeping up with these changes, your competitors surely are. So, how do you stand out and attract more bookings in 2025?

Drones in yacht charter business - fleet promotion and monitoring

• 10.03.2025.
• News, Technology

Drones are no longer just gadgets for enthusiasts – today, they are one of the best ways to create spectacular promotional footage that attracts guests, speeds up vessel inspections, and even increases fleet safety. All this, and much more, is possible with just one “ordinary” drone. Read on if you want to learn how drones can help your yacht charter business.