InfoBoard – unavoidable accessory for modern yacht charters

• 04.05.2023.
• Technology

Would you like to reduce unnecessary interaction with guests but at the same time win their confidence? Would you like to make the right impression on your guests and exceed their expectations? Would you like to provide all the information about you and your boats in one place? Then keep reading.

You don't have enough time for that 'special' type of charter guest? You all know the type of guest who is intentionally uninformed but curious – they always ask for information about routes, and contacts ''in case of something''. They often like to ask questions about where the cutting board or citrus strainer are located. 
 
We assume that it must have occurred to you many times whether there is a way to make life easier for yourself, for your guests to navigate, and to spare your team from, often, unnecessary ''trips'' to remote locations in order to open them the gas or close the window. And you've probably already made various and created video materials so that guests can be well informed before their arrival on board. However, no matter how hard you try, guests ask the same questions all over again during the sailing. 
 
On the other hand, you have guests who don't need anything – because if they have information available – they will discover everything or find out on their own. They will contact you only if something is very important or urgent or if they haven't been able to solve the problem in various ways.

Both need information. Both also need a little incentive to leave you reviews. Being able to find everything you need in one place seems like an excellent idea. All this can be turned into reality, you just need to know where to look.  
 
If you are looking for a solution or have found yourself in any of the above sentences, you need a device that will provide all the information about you, your vessels, and locations on the Adriatic. A device that is small enough that it will not get in the way of the ship, that can be placed so that it is easily accessible to everyone, and that serves as a search engine with all necessary information for guests.

One such device is InfoBoard. 

 

InfoBoard – a solution that will reduce the number of calls to service numbers 

To begin with – what is InfoBoard? Actually, that is a small device that works on the principle of NFC or QR code with the help of which guests (as well as everyone else) can get access to your completely personalized profile.  
  
NFC technology enables immediate and easy access to all important information, saving time (and eliminating numerous hassles). There is no downloading, no entering username, password, etc. The use for the end user is completely safe.  
 
This way, the charter guest can visit your website, browse your social networks and even leave a review. Or even better, charter guests can access your completely personalized profile with all the information they might need while sailing.  
 
On your profile or website, a guest can find valuable information such as popular routes, where everything is located on the vessel, all about the safety onboard, or all answers to the FAQ.  
 
Time will show what your guests ask and search for, so you can adjust your content accordingly. Let's be honest, wouldn't it be nice not to provide answers to gazillion questions at the heart of the season or not be obliged to go to (often causeless) interventions? 

 

What information can InfoBoard contain 

InfoBoard as a personalized device can contain your data, like your logo, name, and contact. By scanning and using NFC technology, it is possible to download your profile from other devices, such as your guests' smartphones or tablets. 
 
This allows a quick and easy overview of information, such as routes, destinations, marinas, anchorages, gas stations, restaurants, hangouts, etc. 
 
InBoard for sailors also offers the option of reviewing the weather forecast, reception or base contact data together with vessel's information and specifications. Guests can ''transfer'' all this to their devices and from there access all the required data without interruption. It's up to you just to have up-to-date links, information, and locations.  
 
One thing is certain, this type of device is something that will set you apart from the crowd, because the guests will have the feeling that they were given more than usual; the vessel itself and the equipment on it. 

 

Advantages of using InfoBoard 

Infoboard provides guests with a sense of security because they know how to access verified and relevant information. Being informed can help create a sense of trust and familiarity between guests and your charter.  
By using this type of device, you also get one big advantage – a guest who feels included in the entire sailing process will be more satisfied with your service.  

The information that the guests receive through the InfoBoard can give them some new ideas and suggest some new routes – and there's inspiration on how to make the most of your vacation.  

Using InfoBoard brings many advantages, and we highlight the following: 

• Simple usage: enables quick reading and selection of the desired information, which is especially useful for guests who want to access what they need as soon as possible 
• Fully personalized: enables visual personalization and can additionally be adapted to the needs of the charter company and guests 
• Guest oriented: the user's interface is very transparent and intuitive, which allows guests to easily navigate through various information and services 
• Time-saving: saves time when communicating with guests, because in just a few seconds your guest can access everything they are interested in without searching the Internet or calling the charter database 
• Complete insight into analytics: you as the owner of the device, have full insight into usage analytics, for example, which contents are most used by guests, which enables better planning and ultimately the improvement of the service itself 

An opportunity for direct marketing and loyalty 

InfoBoard can be used for your charter’s marketing because it creates loyalty and provides direct access to your offer.  
 
InfoBoard enables charter company to present itself to guests in a unique and interactive way, which can increase brand recognition.  
 
It enables the creation of a loyalty program that will give guests an additional incentive to come back next year, even on the same vessel, or at least recommend your yacht charter to others. Among other things, they can display information about discounts and special offers, and all information can be changed or updated at any time. 
 
InfoBoard can also be used to collect information about your guests, such as their contact information or interests. All of this can help you target and personalize future marketing activities.  

How you can edit and customize InfoBoard 

InfoBoard can be customized to your needs, which allows for a unique and professional look. The device itself can be placed or fixed in a strategic place on the vessel, or at the reception, where guests will be able to easily spot it. This way, they will have access to all important information in one place by simply scanning the QR code, without searching Google, scrolling through the user manual or calling the database.  
 
In addition, InfoBoard also allows personalization of all options of your user interface and the ability to access usage analytics. The web application used for management allows you to easily edit and update all information and monitor the statistics of views and number of scans.  
 
Thus, your yacht charter company can respond quickly and efficiently to all the needs of guests at any given moment via the InfoBoard.  
 
All these possibilities make InfoBoard an extraordinary tool with the help of which you can raise the service on your vessel to a new level, because you actually have direct access to your customers, and they to you. 

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