Writing a blog for a yacht charter? Here's what you need to know.

• 14.05.2024.
• News, SEO

When you hear of digital marketing strategy and content marketing, what do you think about? It sounds like someone is spending all day wrangling pixels and doing something vague. It sounds more real when we say we have a way for you to be a successful blogger for your yacht charter company? Let's see what you can do about your blog posts.

Game plan for successful blogging? We have it here!  
  
And this is the essence of blogging - this "hook" here.  
This means we must deliver, too.   
  
Let's be honest— if your business is in any way connected to nautical charter, then you are the person who paints a picture of sailing the Croatian Adriatic. You're the one—the blogger, the chosen one, the writer, the text guru... you get it—who has to transform a website into a portal to turquoise waters and hidden coves.  
   
You see, yacht charters aren't just about renting a boat.   
They're about providing unforgettable experiences.   
  
We're talking island hopping, hidden coves, skilled chefs whipping up magic, and evenings spent sipping local wines under star-studded skies.  
  
The problem?   
Most yacht charter companies (i.e. owners or employees) struggle to translate that magic into compelling online content.   
Which is fine – not everyone is born with a writing talent.   
  
But still... Are you ready to craft blog posts that will have people reaching for their credit cards, ready to make a booking?  
  
If you really don't know how – hire someone to do it for you, a copywriter or a proper digital marketing agency.  
  
But if you feel ready, read on.   
  

The power of storytelling – write what people will read  

Think of your blog as a secret weapon – a way to weave captivating narratives that paint a picture so vivid that people can practically feel the Adriatic breeze on their faces.  
  
Let's take NP Mljet as an example. Instead of a bland, generic description of Mljet National Park and how lovely it is, transform your blog post into a thrilling adventure.   
  
Describe exploring lush forests on foot, then diving into crystal-clear sea teeming with underwater life. Continue the story with a sunset spent sipping local wine on deck, watching dolphins frolic alongside the yacht.  
  
So yes, blogging goes beyond just describing locations.   
Think about the experiences your yachts offer.   
Does your yacht have a top-notch chef? Craft a post highlighting a "Day in the life of a yacht chef". Show off their culinary creations together with the unique flavours of the region.   
  
Does your itinerary include possibility of a private wine tastings at a secluded vineyard? Write a blog detailing the experience with mouthwatering descriptions of local varietals and breathtaking vineyard views.  
  
Remember, people don't just book yacht charters; they book experiences.   
  
Your blog is your chance to become a master storyteller, transporting potential guests directly into their dream and igniting their desire to sail away (queue in the music).  

 

Content Strategy? Look beyond and make tailored blogs.  

What real desires fuel one's dream and make them plan to book a yacht charter?  
  
Are you dealing with a foodie? Write a blog about immersive market tours where they can source fresh ingredients.   
Extra spice? Invite them for an onboard cooking class.  
  
Perhaps your ideal guest is an adrenaline junkie. So, the standard "water sports available" line will not work for them. Create a blog about discovering hidden coves perfect for private kayaking adventures and secluded cliffs ideal for cliff jumping.  
To take your blog home – mention your new partnerships with local providers offering high-octane jet ski tours.  
  
Think about the cultural enthusiast, too. Tailor content that goes beyond generic historical sites and tourist spots.  
  
Highlight private tours of ancient Roman locations with expert historians and exclusive access to museums that hold historical treasures. Don't forget to mention local folkloric groups for performances that bring Croatian culture to life.  
  
By understanding your ideal client's deepest desires, you can craft blog posts as they speak directly to them - make them feel like the yachting experience is tailor-made.  

Turn factual content and descriptions into desire   

Forget about those usual destination guides – they're about as exciting as a soggy pool noodle.   
  
Ignite wanderlust into your readers – don't put them to sleep.  
  
Write blogs that capture the emotional essence of the yacht charter experience right here, on the Adriatic coast.    
  
Instead of dry descriptions of sandy beaches, paint a scene with vivid language.   
Describe the feeling of warm sand between the toes as one steps off the yacht onto a secluded beach, gentle waves lapping at the shore, and the refreshing scent of pine trees in the air.  
  
High-quality visuals are your secret weapon.   
Ditch the stock photos and invest in stunning photography and captivating videography. Show all - the crystal-clear waters of the Adriatic, the luxurious comfort of your yachts' interiors, and the sheer joy on former guests' faces as they indulge in their dream vacation.  
  
Don't forget the power of social proof.   
If you can, sprinkle a bit of guest testimonials throughout your blog.   
Let real people say what they have to say about your personalized service, the unexpected moments of magic they experienced, and the sense of pure luxury that comes with a yacht charter.  
  
By crafting content that goes above and beyond and taps into the emotional impact of the experience, you'll have people yearning to set sail and create their own unforgettable adventures.  
  

Amplifying your blog's reach? Promote it! Everywhere.  

You're used to merely publishing blogs on your website, and that's it?   
No more of that!  
  
Create targeted content, publish it on your website, and then promote it across every social media and channel available to you.   
   
For example, if there is a blog about your chefs prepping gourmet meals onboard, use Instagram stories for a peek behind the curtain.  
For other texts, use drone footage of hidden coves or snippets of happy guests living their best lives.  
   
Host live online Q&A sessions with captains, skippers or local experts and spark discussions. Later, turn them into blogs.  
  
Today, strategic collaborations have become the norm.  
Partner with lifestyle influencers who align with your brand.   
Co-create a blog post in which the influencer details their yacht charter experience and showcases the exclusivity and luxury you offer.   
Of course, all of you must share this endeavour on your social media platforms.   
 

  

A few technical details that you must pay attention to  

While captivating narratives are the heart of your blog, you simply must do SEO. Especially the technical part of it.   

• Go beyond basic keyword stuffing: Research and use long-tail keywords that target specific Croatian yachting experiences, like "yacht charter with watersports", "yacht charter for families", or "sailing getaways for couples."   
  Integrate these keywords naturally throughout your blog - but prioritize readability over keyword density.  
• Craft compelling meta descriptions: The short blurb that appears under your blog post title in search results. It should be a brief summary of the blog and entice people to read it—that's what it's there for, after all.  
  Use strong verbs and highlight the unique experiences you offer with your fleet, keeping it within the character limit (around 155 characters).  
• Optimize pictures also: Visuals are key to captivating readers but also play a role in SEO.  Improve your images with relevant keywords in alt text descriptions. This helps search engines (Google) understand your content and amplifies the chance of your blog appearing in image search results.  
• Do internal linking: Don't let your blog posts exist in isolation. Create a web of connections by strategically linking to other relevant content on your website. This keeps visitors engaged and helps distribute SEO "power" across your entire site.  
• Keep the content fresh: Search engines favour websites with consistently updated content. Make a content calendar and stick to a routine in posting. This will keep your audience engaged and signal to search engines that your website is "alive" (as it should be).  

The goal of blogging is to gradually increase your web’s visibility and attract more qualified leads—you know, the ones—people ready for a sailing adventure in Croatia.  
  

Long-tail keywords for yacht charter experiences niche 

And yes, blogging is more than just knowing how to write; it's also about using SEO and long-tail keywords.  
  
These keywords aren't just random searches; they're direct lines to people who dream of yacht charter experiences. And you can win them over – with your blog.  
  
By focusing on particular phrases like "island hopping Dalmatian coast" or "wine tasting Hvar," you connect directly with people searching for that specifically.   
  
Even using niche ones, such as "Is it bad luck to rename a boat?", you are reaching people who Googled this fact.   
  
Using precise keywords, such as long-tail keywords, helps your content resonate with a targeted audience. It also enhances your visibility and increases the likelihood of booking.   

 

Improving content for the sake of flair  

Your blogging goal? Turn a visitor's initial curiosity into a committed inquiry.   
How can you achieve this? With innovative CTAs and interactive lead magnets that go beyond the norm.  
  
Let's get on with the "flary" examples. Examples with flair? Nevermind.  

• CTAs with flair  

Try something different besides the usual "contact us" buttons.   
Your call-to-action (CTA) needs to feel as personalized as the experiences you're offering.   
For instance, after detailing a yacht's luxurious features or a thrilling itinerary, why not use a CTA that says, "Reserve your private yacht consultation"?   
This sets the stage for a personalized service right at the start.   

Some other examples of CTAs that can boost engagement?  
"Customize your Croatian adventure here" – perfect after discussing various charter destinations.  
"Claim your exclusive early booking discount" – ideal for seasonal promotions.  
"Start planning your itinerary today" – great for blog posts about specific tours or activities like island hopping.  
  

Interactive lead magnets  

To really captivate people, and turn them into potential guests, replace basic content with interactive one that engages them directly.   
 
Interactive content provides fun and engaging ways for people to connect with you and allow you to gather valuable information about what they really want.   
  
Want some ideas?  

• "Build your dream Croatian itinerary" quiz: People can answer questions about their preferences and receive a tailored itinerary. The text can be linked to various yachting routes, dining experiences, or exclusive events along the Croatian coast.  
• "Find your perfect yacht match" questionnaire: Through a series of questions about size, style, and amenities preferences, people can match with a yacht that suits their needs.  
• "My ideal yacht " poll: Let people vote on their favourite yacht features and amenities. This keeps them engaged and provides you with data on popular trends and preferences.  
    

A successful blog has an enduring legacy  

Successful blogging for a yacht charter company shouldn't be just about churning out generic content.   
  
It should be about crafting exceptional texts that your targeted audience will read, understand and find useful and inspiring (and, ultimately, make them want to book a yacht – because that is the ultimate goal).  
    
A truly powerful blog post?   
The content so good that it captivates people and makes them vividly imagine everything you are writing about.  
  
The power of exceptional content?  
It can turn people into loyal brand advocates eager to book your yachts again and explore more of the Adriatic coast.  
     
Now that you have a game plan for successful blogging remember our sage advice - blogging is about quality, not just quantity. 
 

Need help creating captivating blog posts? Or do you simply need some advice? 
 
Contact us, and we will explain it more fully. 
Subscribe to our newsletter and follow us on our social media: Facebook, Instagram, and LinkedIn.

• Share:

---