Blog

Rebranding your yacht charter company - how to do it right

• 27.08.2024.
• News, Marketing

The market is constantly changing, and so is the yacht charter market. It evolves, and customer expectations shift, so your brand needs to recognise those changes. If you stay always in the same place – your competition may overrun you.

Nautical fairs in Croatia and the region (and beyond)

• 26.08.2024.
• News, Marketing

Nautical fairs have always been and will continue to be indispensable events in the maritime world. They attract both the general public and industry professionals, but their main purpose is to bring together companies within the industry.

Client guide: how do business consultants define their prices?

• 20.08.2024.
• News, Management

Are you looking for a business consultant but unsure about the costs or which pricing model would suit you best? In her new article, Andreja Fazlić outlines the most common pricing methods in business consulting and how to choose the one that will give you the best return on investment. Learn how to make the most of a consultant's expertise without any unexpected costs.

Consistency is key to success of your yacht charter business

• 19.08.2024.
• News, Marketing, Management

Running a successful yacht charter business is more than just preparing for the next sailing season, offering vessels and recommending picturesque destinations. Consistency is the key, as in any business. Your future guests are looking for reliability and specific (high) standards.

Want to set your yacht charter apart? Use niche marketing.

• 13.08.2024.
• News, Marketing

Niche yacht charters are seeing a surge in demand as travellers increasingly seek personalised and meaningful experiences. Unlike traditional charters that cater to broader audiences, niche offers to tap into specific interests, such as wellness, adventure, or eco-conscious travel. This growing trend reflects a shift towards more customised vacations, where people value experiences that align with their passions and lifestyles.

How to ask for feedback and why it is important

• 12.08.2024.
• News, Marketing, User experience

If you want to stay ahead of the others, you must pay attention to what your guests tell you. Feedback is the secret to transforming your yacht charter business to new heights. Find out why customer feedback is so important, together with some foolproof ways to collect it. Ready to turn your guests' valuable intel into real-world changes?