Blog

How to monetize boat rentals using digital channels

• 14.08.2023.
• News, Marketing

To monetize boat rentals using digital channels, you have to begin by selecting platforms aligning with your business. We can recommend starting by engaging with social media. But all in all, knowing your target audience and adapting to market trends is essential for profitability.

Organizational (un)culture - the hidden saboteur of your company's success

• 08.08.2023.
• News, Marketing

Andreja Fazlić brings us a new column about the Revenue flywheel system. Learn how your organization's culture can impact revenue generation and the overall success of your business.

Is local SEO important for yacht charter companies?

• 07.08.2023.
• News, Marketing

Have you ever thought about the importance of local SEO? Do you even know what it is and how to implement it? We give you the answer and the guidelines on how to make sure you always stay relevant. On the local level, at least.

Challenges and solutions for financing in the nautical sector

• 01.08.2023.
• News, Finances

In his new article, Ivica Žuro gives us an insight into the financial challenges brought by the increase in interest rates in the nautical sector. Find out what are the potential strategies for adaptation as well as financing and lending options.

Let digital marketing take your charter service to the next level

• 31.07.2023.
• News, Marketing

Digital marketing is not difficult, but it should be done by all in this day and age. It is also best to be done meticulously and emphasise the relationship with the guests.

How to avoid pitfalls of Croatian maritime law

• 25.07.2023.
• News, Regulations

Croatian maritime law, like any other, is full of "traps" that need to be recognized. The Croatian legislation has specific regulations concerning safety standards, environmental protection, vessel registration and others. Therefore, monitoring changes in maritime law is crucial.