Blog

Customer journey mapping to improve your yacht charter

• 25.11.2024.
• News, Marketing, User experience

How to make every guest feel like your yacht charter is the experience of a lifetime? Customer journey mapping can help you see each phase through their eyes—from that first web search to the moment they step back on land. But it requires much more than good management and great vessels. You’ll have to create memorable touchpoints that make your charter stand out. Everyone can use journey mapping to refine services, solve common frustrations, and build the kind of loyalty that keeps guests coming back.

From the illusion of transformation to the reality of development

• 19.11.2024.
• News, Management

Business digitalisation, aligning technology, processes, and people, often sounds like something that can be achieved overnight, but the reality is far more complex. Most businesses need digital development—a gradual, flexible, and human-driven adaptation process. In her latest article, Andreja Fazlić discusses everything about digital transformation and whether your business is truly ready for it.

Webinar - Nautilus: All-in-one solution for yacht charter fleet management

• 12.11.2024.
• News, Technology

Every yacht charter company has to coordinate between guests, vessels, owners, and employees—and successfully, right? At the same time, all work operations must run smoothly. And then how to make work easier for yourself and your business and simplify daily tasks? In our webinar, you will learn how the right comprehensive application for yacht charter management can not only improve but also reshape your business. Register and learn how to transform your business!

11 myths about social media (busted)

• 11.11.2024.
• News, Marketing, Social media

Social media is constantly evolving, with new trends, tactics, and platform updates coming at you fast. With all these changes, it’s easy to get caught up in misinformation or outdated advice. However, learning to separate fact from fiction is one of the most valuable skills you can develop for long-term success.

Sunny Croatia - will we finally use the full potential of solar energy?

• 05.11.2024.
• News, Technology, Finances

Croatia has an exceptional potential for using solar energy as the main renewable source. Given the exceptional insolation and favourable geographical position, especially in Dalmatia and the Adriatic, solar energy can increase energy security and ensure financial savings. Despite this, there are numerous bureaucratic obstacles and challenges.

A good brand voice and messaging can be heard far and wide

• 04.11.2024.
• News, Marketing

The voice, tone, and messaging of your brand are not simply words on a page, on a website, or on your social media—they're your brand's personality. The soul of your brand, if you will. Any business, including yacht charters, must communicate a distinct identity. The identity that goes beyond “we have beautiful yachts and beautiful sea”.