Blog

10 myths about marketing people still believe

• 24.06.2024.
• News, Marketing

Do you think you know marketing? Think again. Many common marketing beliefs are myths that can derail your strategy. We uncover the truth behind these misconceptions so you can learn how to make your marketing efforts truly effective.

Why smart entrepreneurs use statistics? - Part 2

• 18.06.2024.
• News, Marketing, Social media

Ready to elevate your marketing game? Andreja Fazlić, in her new article, gives us ideas on how to use content marketing, social media, video marketing, and marketing technology to boost a brand's reach and engagement. Find out how to convert leads into loyal customers using the latest statistics and expert recommendations.

Impact of AI on the maritime and nautical industry

• 17.06.2024.
• News, Technology

Ever wondered how artificial intelligence (AI) is revolutionising the maritime and nautical industry? Let us explore AI's transformative impact on navigation, vessel management, customer service and how these advancements enhance efficiency, safety, and sustainability in global operations.

How to become a recognizable yacht charter brand and attract loyal guests

• 10.06.2024.
• News, Marketing, User experience

The blessing and curse of chartering is the attractive offer that creates a false sense of security – that guests will come on their own and there's no need to invest further in marketing. However, branding is the foundation of yacht charter services.

Methods for reducing profit tax without impacting earnings

• 04.06.2024.
• Finances

Every entrepreneur aims to optimize their business and reduce costs, but one of the biggest challenges is reducing the profit tax base without affecting earnings. In his new article, Ivica Žuro unveils permissible methods to help you effectively reduce tax obligations and increase your business's profitability. Discover these easily applicable strategies, whether you are a small, medium, or even large entrepreneur.

Leadership: top 5 skills that create the best leaders

• 03.06.2024.
• News, Management, Education

The direction a company, organization, or employees will take depends on one individual - the team leader and their leadership skills. The company's success greatly relies on this individual's qualities and skills and whether they can justify the responsibility and trust. But what skills do the best need?