Blog

Croatia Yacht Show, Zadar – the first superyacht show

• 02.09.2024.
• News, Marketing

The inaugural Croatia Yacht Show is set to make a significant impact on the nautical industry. Held at the picturesque Zadar International Passenger Port Gaženica from October 1-3 and organized by the Yachtmaster Group, this event marks Croatia's first superyacht show, showcasing over 50 crewed charter yachts that sail the Adriatic.

Rebranding your yacht charter company - how to do it right

• 27.08.2024.
• News, Marketing

The market is constantly changing, and so is the yacht charter market. It evolves, and customer expectations shift, so your brand needs to recognise those changes. If you stay always in the same place – your competition may overrun you.

Nautical fairs in Croatia and the region (and beyond)

• 26.08.2024.
• News, Marketing

Nautical fairs have always been and will continue to be indispensable events in the maritime world. They attract both the general public and industry professionals, but their main purpose is to bring together companies within the industry.

Client guide: how do business consultants define their prices?

• 20.08.2024.
• News, Management

Are you looking for a business consultant but unsure about the costs or which pricing model would suit you best? In her new article, Andreja Fazlić outlines the most common pricing methods in business consulting and how to choose the one that will give you the best return on investment. Learn how to make the most of a consultant's expertise without any unexpected costs.

Consistency is key to success of your yacht charter business

• 19.08.2024.
• News, Marketing, Management

Running a successful yacht charter business is more than just preparing for the next sailing season, offering vessels and recommending picturesque destinations. Consistency is the key, as in any business. Your future guests are looking for reliability and specific (high) standards.

How to ask for feedback and why it is important

• 12.08.2024.
• News, Marketing, User experience

If you want to stay ahead of the others, you must pay attention to what your guests tell you. Feedback is the secret to transforming your yacht charter business to new heights. Find out why customer feedback is so important, together with some foolproof ways to collect it. Ready to turn your guests' valuable intel into real-world changes?