Blog

What is VOC in marketing, and why your yacht charter should understand it

• 15.07.2024.
• News, Marketing

Imagine that your yacht charter company can continuously improve its services. Imagine if you actively turned your guests' feedback into action and measured the impact of the changes you made. Read on to learn how to proactively upgrade the customer experience and build a more substantial and resilient business.

Contracts in the yacht charter industry

• 09.07.2024.
• News, Regulations

Learn about applicable contracts in the yacht charter industry, their content, and specific aspects you need to pay attention to in order to align your operations with proper regulation enforcement.

How to have well-organised business and business processes

• 08.07.2024.
• News, Technology, Management

Yacht charter companies in Croatia are (mainly) thriving. There are more and more of them every year. The fact is that there are over 800 yacht charter companies in Croatia with over 4000 vessels. We are the strongest yacht charter force in the Mediterranean... But this force also needs to be a bit more organised.

Rules of financial success every entrepreneur must know

• 02.07.2024.
• News, Finances

Financial stability and growth are essential for the long-term success of any company. But how do you ensure that your business decisions yield positive results? In this article, Ivica Žuro reveals the most important rules and principles to help you manage your business finances effectively and avoid common pitfalls.

Choose the right CRM for your yacht charter business

• 01.07.2024.
• News, Marketing, Management

The sailing season always brings unique challenges. Amongst others, it requires precision for a yacht charter company to efficiently thrive. Amidst the complexities of bookings, guest management, and logistical coordination, CRM systems emerged as indispensable tools. These systems have shown to be pivotal in enhancing operational efficiency across the whole company.

SEO with a focus on search intent

• 25.06.2024.
• News, Marketing, SEO

The best way to connect with your audience and potential guests is to understand what they are searching for online. Search intent, also known as user intent, provides information on how to attract and retain your desired audience.