Blog

Seazone - everything in one place for nautical and yacht charter professionals

• 26.02.2024.
• News, Management

Seazone redefines standards, integrating all segments of the charter business, like vessel management or crew recruitment. Seazone offers digital tools - all in one place and the ability to adapt to your needs. Find out what makes Seazone unique.

Crew on yacht charter vessels - who are the people who work most closely with guests?

• 20.02.2024.
• News, Management

Most of the fleet in Croatia is bareboat charter - vessels that are rented without a crew, and the guests manage them themselves. Nevertheless, a growing trend in the number of crewed boat rental offers can be observed more and more. On crewed vessels, guests' "only job" is to enjoy and relax while crew members attend to most of their needs. Who is the charter crew, and what challenges do they face?

How to provide yacht charter guests with an experience they will remember? Make it personalized.

• 19.02.2024.
• News, Marketing

Do you know how you can persuade a guest to choose your yacht charter instead of the competition - which has the same vessels and prices? Are you ready to offer guests what they want besides the boat in your charter? Find out how to personalize experiences in your yacht charter from the very beginning of communication with the guest.

CRM: Revenue flywheel navigation system

• 13.02.2024.
• News, Marketing

CRM tools are fundamental to digital transformation and the strategies you want to focus on your customers. They enable companies to improve business performance and create a competitive advantage. In her new article, Andreja Fazlić reveals how CRM systems optimise the personalisation of the user experience and stimulate revenue growth.

What is branding and what does the brandbook contain

• 12.02.2024.
• News, Marketing

Do you understand the simple concept of how people book a yacht? Do you know people are actually “booking the feeling”? Do you know the best way to become a part of those feelings? It's the impression you give. It's branding.

Croatian tourism and global changes - are we up to the challenges?

• 06.02.2024.
• News, Finances

And while 2024 promises to be a year of record achievements in tourism, it remains to be seen whether geopolitical changes will turn us into a tourist power. And while it is evident that our tourism is booming, we face the question - will Lijepa Naša maintain its appeal and adapt to new challenges? Ivica Žuro reveals to us whether we are treading a fine line but also where we should focus our attention when financing entrepreneurship.