Optimise your charter business for growth

How to attract new guests in yacht charter? Adapt the experience to new generations

• 08.07.2025.
• News, Sale

Have you considered that younger generations may not just be another group of guests but an opportunity for your yacht charter business? Their habits, values, and way of planning travel look completely different. If you want to know how to approach them in the right way, keep reading – because the solutions might not be what you expect.

Less stress, more bookings – digital tools that save the season

• 07.07.2025.
• News, Marketing, Technology

Managing a yacht charter is no longer (or shouldn’t be) “you’ve got it all in that spreadsheet.” Guests are more demanding and want more, boat owners are better informed and ask for more, and the competition is faster, better, and booking more… And you? Are your work procedures still stuck in 2015?

If you believe in your own business – banks will support you too

• 01.07.2025.
• News, Finances

Can you even ask for financing – from a bank, a fund, or the state – if you don’t believe in the business you’re running? In his new article for čarter.hr, Ivica Žuro addresses this somewhat uncomfortable but crucial question. But he’s not talking about procedures and required paperwork – he’s talking about trust. Trust in your business – which you either have or don’t…

What is UGC and how you can use it to attract (new) guests

• 30.06.2025.
• News, Marketing, Social media

In a sea of similar offers, the only thing people truly trust are the experiences of others. In the yacht charter business, where guests plan months in advance and make a significant investment, trust is essential. And that’s exactly why UGC – content spontaneously shared by your guests – can play a key role in making them choose your charter. Because people trust people.

Color psychology – the meaning of colors depends on context

• 25.06.2025.
• News, Marketing

In her new article for čarter.hr, Barbara Zec writes about colors – but not in the way we usually perceive them. Instead of traditional meanings, she reveals how context, contrast, and color combinations change everything. A color by itself means nothing… until we see where it is, what surrounds it, and what it communicates. This is a guide that connects design, emotions, and logic, all through everyday examples.

The state of the yacht charter market in Croatia: What's really going on?

• 24.06.2025.
• News, Marketing

When the season starts, we all have some predictions – whether it's going better or worse. But few know exactly how much prices have dropped, where we stand in relation to competitors, and how guests are actually booking. We bring you a report with concrete figures – real data from a system that monitors over 3,000 vessels in Croatia.