Graphic designer 101
What does the daily life of a graphic designer look like? What exactly falls under their job description - and what doesn’t? Barbara Zec, a designer with over 20 years of experience, in her new original article for čarter.hr reveals what it truly means to be a visual communications designer. From tools and skills to real-world challenges this profession brings - everything is explained firsthand and with clarity.
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Book of graphic standards – the foundation for a consistent brand visual identity
Why do some brands always look professional and consistent, while others seem improvised? The difference lies in the book of graphic standards. In her new article, Barbara Zec explains what such a book includes, why it saves you time, and how it ensures that your brand remains consistent in every situation.
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Color psychology – the meaning of colors depends on context
In her new article for čarter.hr, Barbara Zec writes about colors – but not in the way we usually perceive them. Instead of traditional meanings, she reveals how context, contrast, and color combinations change everything. A color by itself means nothing… until we see where it is, what surrounds it, and what it communicates. This is a guide that connects design, emotions, and logic, all through everyday examples.
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What is (not) graphic design and why it is (not) important for your business
What graphic design (isn’t), what it actually serves for, and how it affects your business – if you’ve ever asked yourself that (or maybe you haven’t, but you should have), the latest article by Barbara Zec is for you. Barbara, as an experienced designer, breaks down common myths, explains the role of a designer, and shows why design should be seen as a communication tool, not just as decoration.
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How much is a brand really worth
Branding is much more than just a logo on a t-shirt or a yacht – it is the foundation of a successful business. If you have ever thought that visual identity is secondary, this text will make you reconsider. Why do some products sell at significantly higher prices just because of a logo? How can a well-structured brand increase the value of your charter company? Barbara Zec, a new author on čarter.hr, in her first article, provides answers about the true value of a brand.
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Barbara Zec
Barbara Zec is a visual communications designer with over 20 years of professional experience. She focuses on creating design solutions that are recognizable, functional and resist passing trends. She enjoys the challenges of putting new brands "on their feet" and provides her clients with design support through all phases of brand building and, later, brand maintenance. In addition to working actively with clients, she is involved in education in graphic design and visual communications, and writing about design and related topics.
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