Marketing

Why smart entrepreneurs use statistics? - Part 2

• 18.06.2024.
• News, Marketing, Social media

Ready to elevate your marketing game? Andreja Fazlić, in her new article, gives us ideas on how to use content marketing, social media, video marketing, and marketing technology to boost a brand's reach and engagement. Find out how to convert leads into loyal customers using the latest statistics and expert recommendations.

How to become a recognizable yacht charter brand and attract loyal guests

• 10.06.2024.
• News, Marketing, User experience

The blessing and curse of chartering is the attractive offer that creates a false sense of security – that guests will come on their own and there's no need to invest further in marketing. However, branding is the foundation of yacht charter services.

Top 5 digital marketing trends for the yachting industry in 2024

• 28.05.2024.
• News, Marketing, SEO

Some things never change, including the ongoing evolution of digital marketing. And the question is: do you want to improve your relationship with your clients and your yacht charter business? You do? Then check out the top 5 current marketing trends.

Why smart entrepreneurs use statistics?

• 21.05.2024.
• News, Sale, Marketing

Understanding and using data has never been more important for businesses. In her new article, Andreja Fazlić brings everything about the importance of statistics and benchmarking, showing their impact on business success. Learn how these tools can guide your business in making informed decisions, optimizing operations and achieving greater results.

What is SEM, and how can it be used by your yacht charter company

• 06.05.2024.
• News, Marketing

Search Engine Marketing (SEM) is a great marketing tool and your first line of communication with potential guests. With SEM, your ads appear at the top of search engines like Google, with instant visibility and a direct connection to your target audience. Do you want better ads and more efficient SEM campaigns? Find out how.

Where is the focus of your business - on the product or the customer?

• 30.04.2024.
• News, Marketing

Is your business focused on the product or the customer? Andreja Fazlić reveals how customer-centricity can transform your business. Learn how to distinguish real customer needs from assumed ones and how the integration of customer experiences affects long-term success.