Marketing

Collecting reviews? Never simpler!

• 30.07.2024.
• News, Marketing, User experience

Nowadays, most people check reviews before deciding to make a purchase or reservation. Reviews help build trust among potential clients or guests by allowing them to see real experiences from others. How are your reservations going for your business?

Yacht charter competitor analysis – and how do you stack up?

• 29.07.2024.
• News, Marketing, Management

No job is done well without an effective strategy, and digital marketing is no different. You must also know where you stand against your competitors. A thorough competitor analysis can reveal strengths and weaknesses in your approach. But it's also an opportunity for the growth of your own yacht charter company.

What is VOC in marketing, and why your yacht charter should understand it

• 15.07.2024.
• News, Marketing

Imagine that your yacht charter company can continuously improve its services. Imagine if you actively turned your guests' feedback into action and measured the impact of the changes you made. Read on to learn how to proactively upgrade the customer experience and build a more substantial and resilient business.

Choose the right CRM for your yacht charter business

• 01.07.2024.
• News, Marketing, Management

The sailing season always brings unique challenges. Amongst others, it requires precision for a yacht charter company to efficiently thrive. Amidst the complexities of bookings, guest management, and logistical coordination, CRM systems emerged as indispensable tools. These systems have shown to be pivotal in enhancing operational efficiency across the whole company.

SEO with a focus on search intent

• 25.06.2024.
• News, Marketing, SEO

The best way to connect with your audience and potential guests is to understand what they are searching for online. Search intent, also known as user intent, provides information on how to attract and retain your desired audience.

10 myths about marketing people still believe

• 24.06.2024.
• News, Marketing

Do you think you know marketing? Think again. Many common marketing beliefs are myths that can derail your strategy. We uncover the truth behind these misconceptions so you can learn how to make your marketing efforts truly effective.