Marketing

What is branding and what does the brandbook contain

• 12.02.2024.
• News, Marketing

Do you understand the simple concept of how people book a yacht? Do you know people are actually “booking the feeling”? Do you know the best way to become a part of those feelings? It's the impression you give. It's branding.

Digital transformation and the revenue flywheel: A guide for CEOs and entrepreneurs

• 23.01.2024.
• News, Marketing

How can CEOs and entrepreneurs transform their business through digital strategies? Why do so many companies fail to fuel their growth? Do you have the right tools for success? Andreja Fazlić gives us the answers to these and other questions in the third season of her column.

Why does the content on your website really matter

• 08.01.2024.
• News, Marketing, SEO

Several things are essential for your website and in your digital marketing. But one stands out - and that is content. It's not said in vain that content is the king. So, how do you make quality content and what to avoid?

Focus on customer: Approach that shapes the future of business

• 12.12.2023.
• News, Marketing

User-centric approach should be at the centre of every modern company's attention. This approach transforms the company's relationship with its customers, taking the customer experience to a new level and shaping products, services and business growth. Andreja Fazlić reveals how defining the profile of the ideal customer and mapping their journey can improve your business strategy.

SEO vs PPC - Which is better?

• 04.12.2023.
• News, Marketing, SEO

SEO is ideal for building online authority and achieving organic visibility. It also requires continuous dedication, and the results are long-lasting. PPC offers a quick solution and achieves results, but its effect is short-term. What to choose then?

Strategies to get high quality backlinks for your website

• 20.11.2023.
• News, Marketing, SEO

Did you know that backlink building is pivotal for enhancing your site's online presence? Learn how back links act and the difference between good and harmful links. Read on to learn how to improve your website's SEO and strengthen its standing in the digital world.