Marketing

How much is a brand really worth

• 25.02.2025.
• News, Marketing

Branding is much more than just a logo on a t-shirt or a yacht – it is the foundation of a successful business. If you have ever thought that visual identity is secondary, this text will make you reconsider. Why do some products sell at significantly higher prices just because of a logo? How can a well-structured brand increase the value of your charter company? Barbara Zec, a new author on čarter.hr, in her first article, provides answers about the true value of a brand.

Google ads for yacht charter companies - is it worth investing in paid advertising?

• 24.02.2025.
• News, Marketing, Management

You have a perfectly equipped fleet, the best locations, and competitive prices, yet your competition is filling up bookings more effectively. Why? Because they use Google advertising, and their ads appear first on Google when potential guests search for “catamaran rental in Croatia.” How can you avoid the most common mistakes in Google advertising and turn clicks into real clients? Read on to find out how to optimize Google ads and make your yacht charter the first choice for guests.

Which marketing tricks work best in the yacht charter segment

• 17.02.2025.
• News, Marketing

The yacht charter industry in Croatia is extremely competitive. Every yacht charter or fleet owner is fighting for the attention of potential guests, and classic approaches are no longer enough. Those who understand what works in digital marketing also know how to combine strategy with the expectations of modern travelers. We bring you some marketing tricks - concrete tactics that attract real guests and turn them into satisfied customers.

The importance of Google reviews: How to respond to a negative review?

• 03.02.2025.
• News, Marketing, User experience

What’s the first thing people do when considering renting a boat for their vacation? They probably check reviews. Your potential guests want to read about others’ experiences before making a decision and choosing a charter company. But how can you encourage guests to leave a review, and how should you handle negative feedback? Discover how to leverage Google reviews to your advantage and turn them into a powerful tool for growing your business.

5 key lessons from 2024: How digital transformation shapes the future of your business

• 17.12.2024.
• News, Marketing

Today, digital transformation is more than a trend—it is the essence of survival and growth. However, success is not guaranteed, and many companies face the same recurring obstacles. What have we learnt from the challenges and opportunities that 2024 has brought? Andreja Fazlić presents 5 key lessons to help you adapt your business to the new era and use technology the right way. Ready for change? Find out how.

Challenges that await the yacht charter market in 2025

• 10.12.2024.
• News, Marketing, Regulations

The yacht charter industry is at a crossroads, grappling with economic uncertainty, shifting customer demands, and a need for greater trust and transparency. With some regions like Croatia struggling while others hold steady, the stakes have never been higher. Amidst the challenges, innovations like advanced payment protections and certification seals are making all the difference. Will industry adapt and thrive, or sink?