Marketing in the yacht charter industry includes much more than advertising. It involves strategy, branding, content, design, social media, and the way a company communicates its offer to the market.
In this category, educational articles about marketing in the yacht charter and nautical sector are published. Topics include the development of marketing strategies, social media management, digital advertising, branding, content marketing, and the analysis of trends in the industry. The content also includes practical examples, campaign analyses, reviews of advertisements and visual solutions, as well as advice on how yacht charter companies can increase visibility, attract a relevant audience, and build a stronger presence on the market. The goal of the category is to help professionals in nautical tourism understand how marketing can support sales and the long-term development of business.
Optimising yacht charter marketing budget? 7 (smart) ways to spend the money
If you ask a yacht charter company, the budget is often a sensitive matter. However, most mistakes are caused by budget funds being allocated to the wrong places or at a wrong time. What moments and opportunities will the smart budget allocation bring the most benefits?
find out more
charter.hr and Seazone - new partnership in the yachting industry
For sailors and charterers who strive to optimize their business and want to stand out in the competitive market, charter.hr has become an invaluable resource. Equally for those who haven't discovered it yet, Seazone offers a handful of options that will be helpful to anyone who is in the industry or wants to be in it. Check out the advantages of cooperation with these two platforms and why they joined forces.
find out more
Newsletter is dead. Long live email marketing!
Newsletters are often mistakenly seen as synonymous with email marketing. However, email marketing offers a much broader range of possibilities. In this article, Andreja Fazlić explores the power of email marketing and its significance in building customer relationships.
find out more
Free webinar? Sure, why not!
Today, where everything is digital and every click counts, virtual gatherings have become a way to connect. Webinars, especially free webinars, offer a perfect mix of education, engagement, and direct interaction without even leaving your desk. Want to broadcast your message far and wide? Use webinars! Want to grow, learn, and evolve? You guessed it - use webinars!
find out more
How to provide yacht charter guests with an experience they will remember? Make it personalized.
Do you know how you can persuade a guest to choose your yacht charter instead of the competition - which has the same vessels and prices? Are you ready to offer guests what they want besides the boat in your charter? Find out how to personalize experiences in your yacht charter from the very beginning of communication with the guest.
find out more
CRM: Revenue flywheel navigation system
CRM tools are fundamental to digital transformation and the strategies you want to focus on your customers. They enable companies to improve business performance and create a competitive advantage. In her new article, Andreja Fazlić reveals how CRM systems optimise the personalisation of the user experience and stimulate revenue growth.
find out moreCategories of trends
- News
- Sale
- Marketing
- SEO
- Web design
- Social media
- Technology
- Regulations
- Management
- Education
- Finances
- User experience
- Graphic design
Newsletter
Sign up for the newsletter and receive the latest trends and tips straight to your inbox