Lead Generation – 8 ways to use it in sales process

• 10.05.2023.
• Marketing

Selling to the end consumer should never feel like a sale. There are various ways you can get closer to your customers and clients, and Lead Generation is one way - where you turn their interest into value.

Want to generate more B2C potential customers, but you are not sure where to start? 
 
The secret lies in B2C marketing! There is quite a bit of overlap with B2B marketing and B2C marketing, however, there are some differences that you should take into consideration when planning a B2C potential client generation campaign. 
 
Marketing and sales are closely related and lead generation is one of the most important forms of sales you can do.  
 
Remember, when you communicate directly with possible guests, you communicate with a much larger audience with different needs, opinions and incomes, so your messaging needs to reflect this and communicate in a broad and welcoming way.  
The key to generating leads? It should never look like a sale to the final customer! 

1. Video content 

The easiest and straightforward way to communicate with consumers is via video. The average customer is between 2x and 20x more likely to engage with video content than any other content, which means if you're selling your product/service to the end consumer, you'll be at a serious disadvantage if you're not using video content. 
 
Try to create: 

• Short video contents with explications 
• Tips and tricks 
• Demos
• Video ads
• You can also choose to experiment with live streaming content, which is a great opportunity to interact directly with your audience 
   

2. B2C content marketing & SEO 

B2C content should be all about answering the questions. While this is true for B2B content as well, if you can answer your audience's questions, you'll start to see a big increase in sales/inquiries (especially if the answer is your product). 

 

3. Automated Email Marketing  

Emails are incredibly powerful, even if they seem a little dated; it is a direct communication link with a potential customer - the dream of every B2C company.  
 
However, when you're sending thousands of emails, it's easy to lose that personal touch. That's where email automation comes in.  
 
Imagine you have received two identical emails, but one started with 'Hi,' and the other started with 'Hi Jim,'. If your name is Jim, you'll be much happier to receive a personalized email, and that's the beauty of automation - you can automatically add the recipient's name, giving the instant impression that your email is just for them.  

 

4. Social Media Ads 

Have you ever been browsing through your favorite social media page and suddenly an ad pops up for something you searched for a few days ago?  
 
That's because marketing experts target social media ads according to your market preferences and interests - something you should be doing with your target audience.  
 
On average, you need 8 touch points before you make a sale. This means that someone may have seen your social media post, visited your website, read your blog, and clicked away before seeing your social media ad and finally decided to click and buy from you.  
 
Persistence is crucial and social media ads are a great way to keep awareness in mind. You want to be the company they think of when they decide it's time to buy. If your ads are floating around on their social media for weeks, who do you think they're going to call?  
 
It's not Ghostbusters. 😊  

5. Improve the user experience on your website  

All your hard work is wasted if your website is slow, clunky or difficult to use.  
To convert, you need to ensure that:  

• Your page loads quickly  
• Looks good and on brand
• Navigation is easy  
• Calls to action are enticing and clickable
• There is related relevant content (to recapture their attention if they are not ready to buy)  

This is especially important in sales, as consumers have significantly shorter attention spans and need to be engaged immediately to make a sale. 

 
6. Social listening 

We're not talking about eavesdropping as seen in spy movies but listening to what your guests (or competitors' guests) are saying on social media. 
  
Understanding what guests are saying is invaluable. If they say they like something about your product/service, get that message out there. If you see that they're frustrated with a competitor, make sure your message includes how you're solving that pain point. Small changes like this can make a big difference to your conversion rate. 
  
In B2C lead generation, you can also answer questions directly on your social media channels, leaving the client satisfied and the onlookers impressed. 

 

 

7. Implement a chatbot to keep potential customers interested

Chatbots have come a long way, and many use natural language processing to talk to potential guests as if there was a real human behind the screen. 
  
Many studies show that people visiting your website will often be hesitant to fill out a form and submit their information but will be more than happy to chat with a chatbot to get immediate answers to their queries. 
  
It all comes back to experience. While a visitor talking to your chatbot may not convert then and there, if you've given them a great experience on your website, they'll remember you and be far more likely to visit again when they're ready to take the next step - a purchase. 
  

8. Don't ignore remarketing

No matter how good your campaigns are, and no matter how well targeted your ads are, most of your site visitors will not immediately convert to potential customers. 
  
That's why remarketing is so important. Remarketing is the act of serving customized, targeted ads to people who have visited or taken an action on your website. 
  
This is a fantastic way to follow up with potential customers and bring them back when they are ready to have a conversation and eventually convert to a guest. 
  
In the end, the most important thing is to be persistent, authentic and support what you advertise with actions. 

• Share:

---

---