Blog

Sunny Croatia - will we finally use the full potential of solar energy?

• 05.11.2024.
• News, Technology, Finances

Croatia has an exceptional potential for using solar energy as the main renewable source. Given the exceptional insolation and favourable geographical position, especially in Dalmatia and the Adriatic, solar energy can increase energy security and ensure financial savings. Despite this, there are numerous bureaucratic obstacles and challenges.

A good brand voice and messaging can be heard far and wide

• 04.11.2024.
• News, Marketing

The voice, tone, and messaging of your brand are not simply words on a page, on a website, or on your social media—they're your brand's personality. The soul of your brand, if you will. Any business, including yacht charters, must communicate a distinct identity. The identity that goes beyond “we have beautiful yachts and beautiful sea”.

What are the travel trends for 2025?

• 29.10.2024.
• News, User experience

Online travel sites such as Expedia have their own predictions based on the behaviour of the people on their website. It’s interesting to find how people book, travel, what they are interested in, and how their preferences are changing. Let’s see where and how people are travelling next year.

Customer first or revenue first - how your mindset needs to change

• 28.10.2024.
• News, Management, User experience

What is the current "seascape"? Where does the yacht charter industry in Croatia stand? Does it concentrate more on revenue, or do they keep in mind that the guests in charters are the reason for their success and reason for existence? Let’s find out how to achieve the “guest is first” mindset.

The future of communication is here - AI response generator

• 22.10.2024.
• News, Marketing, Technology

The reality of what AI response generators bring to the table is evident—reshaping the way businesses connect with customers. But are you ready to embrace it? Today speed and personalisation are key; AI response generators are just the thing your business needs. Ready to explore the future of communication?

Show that you care - why responding to positive reviews matters

• 21.10.2024.
• News, User experience

Positive reviews can really propel your business forward. But it’s all about how you "use" them. Your responding to the review is more than just showing good manners—it's a move that can affect your whole yacht charter company's success.