Blog

What is (not) graphic design and why it is (not) important for your business

• 22.04.2025.
• News, Marketing

What graphic design (isn’t), what it actually serves for, and how it affects your business – if you’ve ever asked yourself that (or maybe you haven’t, but you should have), the latest article by Barbara Zec is for you. Barbara, as an experienced designer, breaks down common myths, explains the role of a designer, and shows why design should be seen as a communication tool, not just as decoration.

Upselling - how to increase revenue through additional services

• 15.04.2025.
• News, Sale, Management

Sales start with booking, but they don’t end there. That’s exactly where the space for additional income begins — without pressure, without aggressive communication, just through smartly offered services that the guest genuinely needs. If you run a yacht charter business, work with agencies, or are part of the supporting industry, this text brings concrete ideas on how additional services can improve guest experience and increase revenue.

Communication in crisis situations – A practical guide for charter companies

• 14.04.2025.
• News, Management

In yacht charter, everything begins and ends with the impression – in every message, tone and reaction. Today, guests don’t want perfection, but they want to know that someone is in control. They don’t want to be ignored. And when something happens, they want to know someone is taking responsibility. You can’t prevent every problem. But you can learn how to communicate during a crisis.

Digital marketing in the yacht charter industry: Time to build stronger relationships with guests

• 09.04.2025.
• News, Marketing, User experience

Digital marketing in the yacht charter industry is not a matter of trends but of responsible business. In this article, Selma Ćubara breaks down key misconceptions – from the illusion about online platforms to the misunderstanding of brand and guest loyalty. Clear, concrete, and encouraging, this text opens space for constructive conversation among agents, fleet operators, and everyone who believes that the relationship with the guest is not a cost – but the foundation of long-term success.

Loyalty program – how to keep your guests coming back

• 08.04.2025.
• News, User experience

Why do some guests return to the same yacht charter year after year, while others forget it the moment they disembark? It's not about discounts or the fleet. It's about emotions, details, and connection. If you want to build a yacht charter that guests don’t abandon after one season, but keep coming back to—and bring their friends too—keep reading.

Panel “Crewed charter - opportunity and challenge” (and huge potential)

• 07.04.2025.
• News, Education

The 17th edition of the Croatian Small Shipbuilding Days – Croatia Nautic Show 2025 – officially concluded in Marina Kaštela, and this year’s event brought more content, more vessels, and even more reasons to attend. One of them was the panel “Crewed charter - opportunity and challenge” organized by the Adria Libar Maritime Education Center.