Blog

Safe navigation as a Croatian standard: Experts call for a national campaign

• 05.03.2025.
• News, Education

Croatia urgently needs a national campaign to improve navigation safety and educate all participants in the nautical sector. At the READY. TRAIN. SAIL. panel, held at the Zagreb Boat Show, experts emphasized the necessity of mandatory skipper education, better institutional cooperation, and raising safety standards. The discussion demonstrated strong support for the initiative, and the organizer, Adria Libar, announced further steps toward systematically improving maritime safety.

Season is coming - complaints, speculations, and real numbers

• 04.03.2025.
• News, Finances

As the season approaches, the first speculations, media attacks, and endless discussions about prices on the coast emerge. Will coffee and an ice cream once again be the hot topics, or is there something more? Despite the traditional “we complain, therefore we exist” mentality, the numbers in the yacht charter industry tell their own story – and it is far from grim. Ivica Žuro delivers a sharp, witty, and data-backed insight into the state of the yacht charter sector, economic trends, and leasing dynamics. Is tourism really on the brink of collapse, or is there something entirely different behind all the panic?

Instagram and Facebook strategies for yacht charters – what really works

• 03.03.2025.
• News, Social media

Instagram and Facebook are more than just social media platforms – they can also be powerful booking engines for your yacht charter. With the right strategies, they become your sales representatives and agents – 24 hours a day, 7 days a week. These platforms don’t just exist to draw attention to your fleet. They have the ability to build trust in your business and turn people who are just looking at boat pictures into future sailors.

How much is a brand really worth

• 25.02.2025.
• News, Marketing

Branding is much more than just a logo on a t-shirt or a yacht – it is the foundation of a successful business. If you have ever thought that visual identity is secondary, this text will make you reconsider. Why do some products sell at significantly higher prices just because of a logo? How can a well-structured brand increase the value of your charter company? Barbara Zec, a new author on čarter.hr, in her first article, provides answers about the true value of a brand.

Google ads for yacht charter companies - is it worth investing in paid advertising?

• 24.02.2025.
• News, Marketing, Management

You have a perfectly equipped fleet, the best locations, and competitive prices, yet your competition is filling up bookings more effectively. Why? Because they use Google advertising, and their ads appear first on Google when potential guests search for “catamaran rental in Croatia.” How can you avoid the most common mistakes in Google advertising and turn clicks into real clients? Read on to find out how to optimize Google ads and make your yacht charter the first choice for guests.

Strategy or chaos: What do you choose for your company?

• 18.02.2025.
• News, Management

Strategy is not just a plan - it is direction, vision and consistency in the implementation of decisions. However, many companies fall into the trap of short-term solutions and improvisation, which leads them to chaos and stagnation in the long run. Find out how strategy evolved from ancient Greece to modern business models - why are proven strategic planning models, such as those emphasized by Andreja Fazlić, essential for sustainable growth? And what role does organizational culture play in all of this?