Blog

New wave of subsidies - tips for investors in the pre-season

• 07.05.2024.
• News, Finances

Ivica Žuro brings fresh news from Central Dalmatia - interest subsidies on investment loans are returning, encouraging entrepreneurial initiative. His new article brings us advice for smart investing, but also advice in the form of an old folk proverb: Never put all your eggs in one basket.

What is SEM, and how can it be used by your yacht charter company

• 06.05.2024.
• News, Marketing

Search Engine Marketing (SEM) is a great marketing tool and your first line of communication with potential guests. With SEM, your ads appear at the top of search engines like Google, with instant visibility and a direct connection to your target audience. Do you want better ads and more efficient SEM campaigns? Find out how.

Where is the focus of your business - on the product or the customer?

• 30.04.2024.
• News, Marketing

Is your business focused on the product or the customer? Andreja Fazlić reveals how customer-centricity can transform your business. Learn how to distinguish real customer needs from assumed ones and how the integration of customer experiences affects long-term success.

CRO.Y.A. - a new organization in the Croatian nautical industry

• 29.04.2024.
• News, Management

Founded by people passionate about the Adriatic Sea and all things sailing, the Croatian Yachting Association (CRO.Y.A.) is calling on everyone in the industry to join in its mission. Support them in making the Croatian nautical industry what it deserves (and needs) to be.

Want to win the yacht charter market? You shouldn't do this!

• 23.04.2024.
• News, Management

You have social media for your yacht charter, and you think that's enough. But during that time, your competition succeeds in things you fail in - because you feel you don't need those things or don't have time for them. Find out exactly what you need to do to win over your target market.

How to become a (successful) booking agent in a nautical charter

• 22.04.2024.
• News, Management

Can it be said that the success of a yacht charter company is measured by the number of chartered boats or reservations sold? It can. And if vessel booking is the most important thing in a charter company, then booking agent is one of the most responsible job positions. But what exactly is the task of booking agents? How can one become a (successful) booking agent?