Marketing

Rebranding your yacht charter company - how to do it right

• 27.08.2024.
• News, Marketing

The market is constantly changing, and so is the yacht charter market. It evolves, and customer expectations shift, so your brand needs to recognise those changes. If you stay always in the same place – your competition may overrun you.

Nautical fairs in Croatia and the region (and beyond)

• 26.08.2024.
• News, Marketing

Nautical fairs have always been and will continue to be indispensable events in the maritime world. They attract both the general public and industry professionals, but their main purpose is to bring together companies within the industry.

Consistency is key to success of your yacht charter business

• 19.08.2024.
• News, Marketing, Management

Running a successful yacht charter business is more than just preparing for the next sailing season, offering vessels and recommending picturesque destinations. Consistency is the key, as in any business. Your future guests are looking for reliability and specific (high) standards.

How to ask for feedback and why it is important

• 12.08.2024.
• News, Marketing, User experience

If you want to stay ahead of the others, you must pay attention to what your guests tell you. Feedback is the secret to transforming your yacht charter business to new heights. Find out why customer feedback is so important, together with some foolproof ways to collect it. Ready to turn your guests' valuable intel into real-world changes?

Collecting reviews? Never simpler!

• 30.07.2024.
• News, Marketing, User experience

Nowadays, most people check reviews before deciding to make a purchase or reservation. Reviews help build trust among potential clients or guests by allowing them to see real experiences from others. How are your reservations going for your business?

Yacht charter competitor analysis – and how do you stack up?

• 29.07.2024.
• News, Marketing, Management

No job is done well without an effective strategy, and digital marketing is no different. You must also know where you stand against your competitors. A thorough competitor analysis can reveal strengths and weaknesses in your approach. But it's also an opportunity for the growth of your own yacht charter company.