Blog

The business is growing, but not the profit - or you're barely surviving? There is a way out.

• 03.06.2025.
• News, Finances

While everyone else ran for safety, he went the other way - straight into the crisis. In the middle of the tourism collapse during the pandemic, Ivica Žuro decided to start a consulting firm. Not out of madness, but out of conviction that the most important moves are made when times are toughest. In this piece for čarter.hr, he takes us through real negotiations with banks, concrete business decisions, and plans with a clear goal: survival is the first step - what comes next is putting things in order.

Social media calendar for yacht charter companies: What, when and why to post?

• 02.06.2025.
• News, Social media

If you're like most yacht charter companies, social media is somewhere at the bottom of your list. You post when you have time, when something happens. Or you simply never get around to it. Then the season starts and you think: “We should really post something…” This guide is here to show you how to create a simple posting plan with minimal effort that actually makes sense.

Tenders - what exactly is allowed and under what conditions? We have the official answer!

• 28.05.2025.
• News, Regulations

Following the publication of the article about the new Regulation on the Safety of Navigation, we received an official response to a question troubling many yacht charter companies: how exactly should a tender be marked and used in accordance with the rules? We requested an official clarification from the competent authorities – and we received it! Below we present the specific conditions that apply to all auxiliary vessels, including something most people overlook: mandatory insurance, movement restrictions, and marking requirements.

Niche marketing – how to create a charter offer that will delight the right audience

• 27.05.2025.
• News, Marketing

Have your guests ever asked you where the best trekking trails are on the islands? Or what the fishing rules are? Were these moments when you realized that chartering has stopped being just about renting a boat? More and more guests today are seeking vacations that match their habits or values. And this is where niche marketing opens up space. Marketing that is not aimed at "everyone", but precisely those who know what they want.

Tenders under scrutiny: New navigation rules yacht charter companies must know

• 26.05.2025.
• News, Regulations

You've probably had at least one discussion about tenders in your yacht charter. No one was quite sure what was allowed and what wasn’t. What is the safe navigation area, is it allowed to transport passengers, etc.? The new Maritime Navigation Safety Ordinance finally resolves the question of the navigation area for tenders, but also brings order to some other segments of navigation.

How to increase revenue in the charter industry without offering additional discounts

• 20.05.2025.
• News, Marketing

The yacht charter industry in Croatia has fallen into a dangerous spiral of discounting that’s becoming harder to escape. But guests want more than just a low price – they’re looking for value for money and a reason to return. In this article for čarter.hr, Selma Ćubara explains why discounts are no longer effective and what you can do to regain control over your sales.