Blog

charter.hr and International Charter Expo: A new media partnership to strengthen the yacht charter industry

• 29.09.2025.
• News

There are events that define the next yacht charter season before it even begins. There are also places where that season is negotiated. This year, a platform already well known within the Croatian charter community will be there - not as a guest, but as a partner. Charter.hr becomes the media partner of the International Charter Expo 2025.

Digital transformation with a human face: What does HubSpot’s new wave of innovation bring?

• 23.09.2025.
• News, Management

The new article by Andreja Fazlić for čarter.hr raises questions that are rarely asked when we talk about digital transformation. And not all answers are what you might expect. What has really changed after INBOUND 2025? What does a digital strategy look like when people aren’t left behind? If AI and HubSpot still feel unfamiliar, this article is a clear and practical place to start.

Should yacht charter companies invest in digital marketing or is it enough just to "be"?

• 22.09.2025.
• News, Marketing

If we were to make a list of the main problems of Croatian yacht charter companies, one thing would stand out - the almost complete absence of digital marketing. Most rely on the old logic of "there will be guests". Unfortunately, this logic is becoming less and less valid. Every month without any online activity means that guests simply do not see you, and if they do not see you, they do not book.

Rent-a-boat vs. nautical charter - what you need to know

• 16.09.2025.
• News, Management

One word, two completely different businesses? An example is rent-a-boat and nautical charter, which are not the same. That is why it is important to know what you are offering and to whom. The line between rent-a-boat and charter is not always clear. And it should be.

CROYA 2025 - Split once again becomes the center of the global yacht charter industry

• 15.09.2025.
• News

From September 29 to October 1, 2025, the city of Split will host the CROYA Yacht Charter Show - a unique Croatian B2B boat show promoting luxury nautical tourism. This prestigious three-day event will bring together leading representatives of the yacht charter industry in the heart of Dalmatia.

From analysis to action: how to wisely plan digital campaigns for the next season

• 09.09.2025.
• News, Marketing

The season is coming to an end, but now the real work begins. In her new article for čarter.hr Selma Ćubara brings the topic of why the transitional period is crucial for analysis and planning, how to wisely use boat shows, what lessons we can learn from major platforms, and what every yacht charter company can immediately apply in digital marketing to make the next season more successful.