To monetize boat rentals using digital channels, you have to begin by selecting platforms aligning with your business. We can recommend starting by engaging with social media. But all in all, knowing your target audience and adapting to market trends is essential for profitability.find out more
Andreja Fazlić brings us a new column about the Revenue flywheel system. Learn how your organization's culture can impact revenue generation and the overall success of your business.find out more
Have you ever thought about the importance of local SEO? Do you even know what it is and how to implement it? We give you the answer and the guidelines on how to make sure you always stay relevant. On the local level, at least.find out more
In his new article, Ivica Žuro gives us an insight into the financial challenges brought by the increase in interest rates in the nautical sector. Find out what are the potential strategies for adaptation as well as financing and lending options.find out more
Digital marketing is not difficult, but it should be done by all in this day and age. It is also best to be done meticulously and emphasise the relationship with the guests.find out more
Croatian maritime law, like any other, is full of "traps" that need to be recognized. The Croatian legislation has specific regulations concerning safety standards, environmental protection, vessel registration and others. Therefore, monitoring changes in maritime law is crucial.find out more
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