Blog

What is UGC and how you can use it to attract (new) guests

• 30.06.2025.
• News, Marketing, Social media

In a sea of similar offers, the only thing people truly trust are the experiences of others. In the yacht charter business, where guests plan months in advance and make a significant investment, trust is essential. And that’s exactly why UGC – content spontaneously shared by your guests – can play a key role in making them choose your charter. Because people trust people.

Color psychology – the meaning of colors depends on context

• 25.06.2025.
• News, Marketing

In her new article for čarter.hr, Barbara Zec writes about colors – but not in the way we usually perceive them. Instead of traditional meanings, she reveals how context, contrast, and color combinations change everything. A color by itself means nothing… until we see where it is, what surrounds it, and what it communicates. This is a guide that connects design, emotions, and logic, all through everyday examples.

The state of the yacht charter market in Croatia: What's really going on?

• 24.06.2025.
• News, Marketing

When the season starts, we all have some predictions – whether it's going better or worse. But few know exactly how much prices have dropped, where we stand in relation to competitors, and how guests are actually booking. We bring you a report with concrete figures – real data from a system that monitors over 3,000 vessels in Croatia.

5 ways to scale a yacht charter business without increasing the number of vessels

• 23.06.2025.
• News, Management

How to grow without expanding the fleet? In the charter industry, growth is often assumed to mean - more boats. But that’s neither the only nor the smartest way. Scaling means something else: how to get more out of existing resources - boats, people, systems. This includes better price management, more efficient organization, adding services that are valuable to guests while generating revenue for the company, and using tools that make daily work easier. The company doesn’t get bigger on paper, but it operates better and smarter.

Don’t look for rescue in ads

• 17.06.2025.
• News, Marketing

Marketing is frequently viewed as a short-term solution in the charter industry: "Let's do marketing to get bookings." But is that really how it works? This article unpacks the most common misconceptions: marketing is not sales, it’s not a business strategy, it’s not partnerships, and it’s certainly not a magic wand when the business model is already showing cracks. If your product isn’t clearly defined, if your audience and positioning are vague, or if your operations are shaky, marketing can’t fill in those gaps. In this column, Selma Ćubara shares grounded examples from the field, showing when marketing becomes a powerful lever and when it’s just an expensive distraction. For charter professionals who want to build stronger foundations, avoid the usual mistakes, and understand when (and how) marketing truly works.

Content that drives bookings – What really works, and what doesn’t

• 16.06.2025.
• News, SEO

What draws guests in is not a perfect shot, but the feeling that somewhere, on some boat, a story is unfolding just for them. Yacht charter companies that understand this don’t need to compete on price or promise perfection – it’s enough to show sailing as it truly is. Without the right content, it’s hard to spark a guest’s interest in a sailing experience. This text brings concrete, simple tips you can try immediately – without fear of doing it wrong.