Marketing

Start your voyage to a profitable charter boat business in Croatia

• 24.07.2023.
• News, Marketing

Starting a charter boat business in Croatia begins as an enticing opportunity. We guide potential entrepreneurs through the vital steps of launching a business. Starting with obtaining necessary licenses, all the way to strategic planning of your endeavour.

Discover the secrets to making your charter company shine

• 18.07.2023.
• News, Marketing

Much like the sea itself, the yacht charter business is diverse and constantly changing. There's no one-size-fits-all approach to success. Lasting success in the yacht charter business requires a blend of strategy, adaptive tactics, and, most importantly, an unwavering commitment. 

How to reach clients for yacht charter

• 17.07.2023.
• News, Marketing

Decided to "plunge" into the yacht charter industry? Get ready for an adventure. But first – preparation is half of the job. Or, in this case, much more than just a half. The yacht charter industry is not only competitive (as any other, to be true) but also constantly evolving.

CRM strategy: The invisible thread that connects the 6 fundamental elements of the revenue flywheel

• 11.07.2023.
• News, Marketing

In her new article, Adreja Fazlić reveals to us how the orchestrated process of user experience connects the essential elements of the revenue generation system in one tool.

The importance of Google reviews: How to respond to a negative review?

• 10.07.2023.
• News, Marketing

Online business reviews have become extremely important, including the tourism and nautical industries. Why? Because people like to read the opinion of others, who have experienced the same thing they want to experience.

USP - How to create a unique sales proposition for yacht charter companies

• 05.06.2023.
• News, Marketing

You have realized that in the vastness of the nautical charter, your charter company is floating among competitors. Surely, you would like to stand out; you want to attract guests with something unique and unforgettable. That's why you need to have a unique sales proposition, i.e., USP. However, no matter what you want to attract guests to your yacht charter, one thing is more important than anything else - you must deliver on your promises.