Marketing

CRM strategy and adoption - how to successfully carry out digital transformation

• 13.05.2025.
• News, Marketing

"A guide from the perspective of the only consultant you'll ever need for that". If you're thinking about implementing a CRM, or you already have one, but it's not delivering the results you're hoping for, this article will help you put things in perspective. Andreja Fazlić brings a guide through CRM strategy and adoption - explaining where you're going wrong, why technology alone isn't enough, and how to implement change that delivers measurable results. Practical, clear and from experience - for anyone who wants a CRM that will work to do their job.

How to increase the online visibility of your yacht charter business

• 12.05.2025.
• News, Marketing

Today, having great boats is not enough. Guests choose what they can find online, what they recognize, and what they trust. If you want the right guests to find and choose you, online visibility is no longer optional – it’s essential. Below, we share practical tips to help you get noticed in the right place, at the right time.

What is (not) graphic design and why it is (not) important for your business

• 22.04.2025.
• News, Marketing

What graphic design (isn’t), what it actually serves for, and how it affects your business – if you’ve ever asked yourself that (or maybe you haven’t, but you should have), the latest article by Barbara Zec is for you. Barbara, as an experienced designer, breaks down common myths, explains the role of a designer, and shows why design should be seen as a communication tool, not just as decoration.

Digital marketing in the yacht charter industry: Time to build stronger relationships with guests

• 09.04.2025.
• News, Marketing, User experience

Digital marketing in the yacht charter industry is not a matter of trends but of responsible business. In this article, Selma Ćubara breaks down key misconceptions – from the illusion about online platforms to the misunderstanding of brand and guest loyalty. Clear, concrete, and encouraging, this text opens space for constructive conversation among agents, fleet operators, and everyone who believes that the relationship with the guest is not a cost – but the foundation of long-term success.

Talking about quality? What do your photos look like?

• 31.03.2025.
• News, Marketing, Technology

First impression in sales? Photos and videos (if you have them). You're unlikely to sell anything without good photo. And not just you, but anyone who is in sales. In any business, including yacht charter, you need to know that sometimes photography and video are the deciding factor. When potential guests are searching for boats, the first few seconds are crucial.

Strategy is not a bogey, it's a way of thinking and making decisions

• 25.03.2025.
• News, Marketing, Management

Strategy is often misunderstood as a complex and inaccessible concept, reserved only for experts. In her new article, Andreja Fazlić explains the strategic frameworks that every CEO and leader should know to develop an effective strategy for their business. Learn how to make the best business decisions that lead to competitive advantage and success.