Marketing in the yacht charter industry includes much more than advertising. It involves strategy, branding, content, design, social media, and the way a company communicates its offer to the market.
In this category, educational articles about marketing in the yacht charter and nautical sector are published. Topics include the development of marketing strategies, social media management, digital advertising, branding, content marketing, and the analysis of trends in the industry. The content also includes practical examples, campaign analyses, reviews of advertisements and visual solutions, as well as advice on how yacht charter companies can increase visibility, attract a relevant audience, and build a stronger presence on the market. The goal of the category is to help professionals in nautical tourism understand how marketing can support sales and the long-term development of business.
Should yacht charter companies invest in digital marketing or is it enough just to "be"?
If we were to make a list of the main problems of Croatian yacht charter companies, one thing would stand out - the almost complete absence of digital marketing. Most rely on the old logic of "there will be guests". Unfortunately, this logic is becoming less and less valid. Every month without any online activity means that guests simply do not see you, and if they do not see you, they do not book.
find out more
From analysis to action: how to wisely plan digital campaigns for the next season
The season is coming to an end, but now the real work begins. In her new article for čarter.hr Selma Ćubara brings the topic of why the transitional period is crucial for analysis and planning, how to wisely use boat shows, what lessons we can learn from major platforms, and what every yacht charter company can immediately apply in digital marketing to make the next season more successful.
find out more
Do yacht charters need a marketing expert or can everything be done "on the fly"?
How many times have you heard in the company the sentence: “Post something on Facebook so people can see us”? At first it sounds harmless, but behind it lies a serious question - is that really your marketing? In the yacht charter industry more and more companies remain at that level. A few photos, the occasional post and the feeling that “something is being done.” But when the season ends and the line is drawn, the result is the same - it is too little…
find out more
Book of graphic standards – the foundation for a consistent brand visual identity
- 26.08.2025.
- News, Marketing, Graphic design
Why do some brands always look professional and consistent, while others seem improvised? The difference lies in the book of graphic standards. In her new article, Barbara Zec explains what such a book includes, why it saves you time, and how it ensures that your brand remains consistent in every situation.
find out more
Čarter.hr - your partner for success and growth
Čarter.hr is the leading digital platform dedicated to empowering companies in the nautical sector. Through a comprehensive approach that includes specialized education, targeted digital marketing strategies, professional business consulting, and effective advertising, the platform helps yacht charter companies, nautical services, and related businesses achieve greater visibility, build strong connections, and reach long-term business success.
find out more
Marketing doesn’t work? Or maybe it was never even set up properly
What if the problem isn’t that your marketing doesn’t work, but that it was never even set up properly? With a brief look at the yacht charter industry, Selma Ćubara, in her new article for čarter.hr, shares her thoughts on why many companies are left disappointed with their marketing results and what it really means to build a strategy that supports growth – both during and outside the season.
find out moreCategories of trends
- News
- Sale
- Marketing
- SEO
- Web design
- Social media
- Technology
- Regulations
- Management
- Education
- Finances
- User experience
- Graphic design
Newsletter
Sign up for the newsletter and receive the latest trends and tips straight to your inbox