Marketing

Do yacht charters need a marketing expert or can everything be done "on the fly"?

• 08.09.2025.
• News, Marketing

How many times have you heard in the company the sentence: “Post something on Facebook so people can see us”? At first it sounds harmless, but behind it lies a serious question - is that really your marketing? In the yacht charter industry more and more companies remain at that level. A few photos, the occasional post and the feeling that “something is being done.” But when the season ends and the line is drawn, the result is the same - it is too little…

Book of graphic standards – the foundation for a consistent brand visual identity

• 26.08.2025.
• News, Marketing

Why do some brands always look professional and consistent, while others seem improvised? The difference lies in the book of graphic standards. In her new article, Barbara Zec explains what such a book includes, why it saves you time, and how it ensures that your brand remains consistent in every situation.

Čarter.hr - your partner for success and growth

• 18.08.2025.
• News, Marketing

Čarter.hr is the leading digital platform dedicated to empowering companies in the nautical sector. Through a comprehensive approach that includes specialized education, targeted digital marketing strategies, professional business consulting, and effective advertising, the platform helps yacht charter companies, nautical services, and related businesses achieve greater visibility, build strong connections, and reach long-term business success.

Marketing doesn’t work? Or maybe it was never even set up properly

• 22.07.2025.
• News, Marketing

What if the problem isn’t that your marketing doesn’t work, but that it was never even set up properly? With a brief look at the yacht charter industry, Selma Ćubara, in her new article for čarter.hr, shares her thoughts on why many companies are left disappointed with their marketing results and what it really means to build a strategy that supports growth – both during and outside the season.

How to use newsletters (so guests don’t forget about you)

• 21.07.2025.
• News, Marketing

Imagine your guest base growing on its own year after year. Returning guests remember you even before they start planning their next vacation. Potential guests who were only browsing your website are now sending inquiries asking: “Which dates are available?” That is what a well-crafted newsletter does for yacht charter companies.

From yacht charter service to outstanding customer experience

• 15.07.2025.
• News, Marketing, User experience

Andreja Fazlić, in her new article, introduces new foundations of marketing for the yacht charter industry. After almost 20 years of working in digital marketing and business, she reveals why many yacht charter companies lack stability, how to recognize what guests really want, and why customer experience is the key to long-term growth and loyalty.