Marketing in the yacht charter industry includes much more than advertising. It involves strategy, branding, content, design, social media, and the way a company communicates its offer to the market.
In this category, educational articles about marketing in the yacht charter and nautical sector are published. Topics include the development of marketing strategies, social media management, digital advertising, branding, content marketing, and the analysis of trends in the industry. The content also includes practical examples, campaign analyses, reviews of advertisements and visual solutions, as well as advice on how yacht charter companies can increase visibility, attract a relevant audience, and build a stronger presence on the market. The goal of the category is to help professionals in nautical tourism understand how marketing can support sales and the long-term development of business.
The boat show isn’t to blame for the fact you didn’t sell anything - the strategy is
In the new column by Selma Ćubara, read why B2B boat shows like CCE and ICE are still key to the growth of yacht charter companies - but only if you use them as part of a broader marketing and sales strategy. Without preparation, goals, a CRM, and digital support, a boat show won’t bring you results, only costs. Through concrete examples and industry insights, find out how to connect offline and online activities for real impact, and why it’s time for the yacht charter industry to finally stop waiting for someone else to make the first move.
find out more
Newsletter – Example for the yacht charter industry (what works and what doesn’t)
The newsletter is one of the most overlooked tools in the yacht charter industry. And precisely because of that, it hides enormous potential. Most companies have contacts of their guests and partners, but few use them strategically and long-term. Find out what a newsletter can mean for yacht charters, which mistakes are most common, and what a newsletter that turns into a booking looks like.
find out more
From lead to booking - how to shorten the sales process in yacht charter
If your team often replies to inquiries only when they “find the time”, and bookings are lost because someone else was quicker, the problem might not be the number of staff, but how the entire process is set up. Here are concrete steps that help yacht charter companies run their sales more easily and efficiently.
find out more
Should yacht charter companies invest in digital marketing or is it enough just to "be"?
If we were to make a list of the main problems of Croatian yacht charter companies, one thing would stand out - the almost complete absence of digital marketing. Most rely on the old logic of "there will be guests". Unfortunately, this logic is becoming less and less valid. Every month without any online activity means that guests simply do not see you, and if they do not see you, they do not book.
find out more
From analysis to action: how to wisely plan digital campaigns for the next season
The season is coming to an end, but now the real work begins. In her new article for čarter.hr Selma Ćubara brings the topic of why the transitional period is crucial for analysis and planning, how to wisely use boat shows, what lessons we can learn from major platforms, and what every yacht charter company can immediately apply in digital marketing to make the next season more successful.
find out more
Do yacht charters need a marketing expert or can everything be done "on the fly"?
How many times have you heard in the company the sentence: “Post something on Facebook so people can see us”? At first it sounds harmless, but behind it lies a serious question - is that really your marketing? In the yacht charter industry more and more companies remain at that level. A few photos, the occasional post and the feeling that “something is being done.” But when the season ends and the line is drawn, the result is the same - it is too little…
find out moreCategories of trends
- News
- Sale
- Marketing
- SEO
- Web design
- Social media
- Technology
- Regulations
- Management
- Education
- Finances
- User experience
- Graphic design
Newsletter
Sign up for the newsletter and receive the latest trends and tips straight to your inbox